It can be argued that, when it comes to landing a job, the saying “It’s not what you know, it’s who you know” doesn’t seem to be as relevant anymore. There are fewer jobs available and the demands are high for potential candidates. Companies want to get the most out of each employee and they are expanding the search to incorporate other tools. They also want results and positions filled quickly. The classifieds in the local paper pale in comparison to the online tools both employers and employees can make use of. In your recent quest for a new job, how often have you searched through Craigslist postings and numerous job boards? How many times have you reached out to companies and recruiters on social networking sites, like Twitter, in order to get your online foot in the virtual door?
Several years ago, I responded to a posting that was, at the most, an hour old. The same day I received a phone call for an interview. Within a couple of days from the initial point of contact, I was hired. That’s the kind of results both employers and candidates want and need. The trick is to have the most optimal arsenal in your portfolio, to not only make you attractive, but also accessible.
