Former BlackBerry CMO Frank Boulben heads to Rogers as Interim Chief Strategy Officer
If you've been wondering what former BlackBerry CMO Frank Boulben has been up to, we now have an answer for you thanks to Rogers. The Canadian wireless carrier has now laid out their plans for what they're calling Rogers 3.0, which is a multi-year plan to radically improve the customer experience and increase revenue and cash flow for the company. As part of their efforts, they've...