If you've been wondering what former BlackBerry CMO Frank Boulben has been up to, we now have an answer for you thanks to Rogers. The Canadian wireless carrier has now laid out their plans for what they're calling Rogers 3.0, which is a multi-year plan to radically improve the customer experience and increase revenue and cash flow for the company. As part of their efforts, they've...
A lot is riding on the U.S. marketing of the BlackBerry Z10...
While we've been concentrating on both the full-touch BlackBerry Z10 (L-Series) and the full QWERTY device (N-Series) we forget that it's been said all along that there will be more BlackBerry 10 devices available after the initial launch. RIM CMO Frank Boulben confirmed in an interview with FierceWireless that RIM does intend to release as least six BlackBerry 10 devices over the...
Frank Boulben has been the CMO at RIM for just around six months now. He's had a tough job to do getting the BlackBerry brand back on top, but has taken huge strides the last few months leading up to BlackBerry 10. Kevin had a chance to sit down with Frank back in July as he explained his plan for marketing BB10, and he seems to have stuck with it. His big priority was to get the...
Including why he took on the role, marketing BlackBerry 10 and more! Research In Motion's new Chief Marketing Officer has only been on the job for four weeks, but he has hit the ground running. As we learned from RIM's CEO Thorsten Heins, Frank Boulben has already presented his marketing plan for BlackBerry 10 to management and the board and everybody is excited for it. RIM has...
CrackBerry Kevin talks BlackBerry 10 with RIM's CEO, Thorsten Heins, and CMO, Frank Boulben
Thorsten Heins has been CEO of RIM for only 3 months. But that 3 months has seemed like an eternity as we waited for updates on BlackBerry 10, restructuring of the company, potential partnerships, and long-awaited new executive blood. Well, yesterday RIM hired two new senior executives. The company finally has a chief marketing officer and a singular chief operating officer. There...