Time to rev up your BlackBerry PlayBook Formula 1 fans! The Official F1 2012 Live Timing and Track Positioning app has now arrived for the BlackBerry PlayBook and is available for download from BlackBerry App World. Rather than just a port of the Android or iOS version, BlackBerry PlayBook owners will be getting a native application and it's packed with features:

• Real Time Track Positioning - Displayed on our dynamic and interactive map. You can see the position of every F1 driver on the track at the same time. See the gaps and pit stops as never before!
• Follow Your Favourite Forumla 1 Drivers - Selecting a driver switches the camera to follow that selected driver around the race track. Watch as they battle for position! 
• Live Timing Data - Timing data is streamed direct from Formula One Management's technical centre at the race track to the palm of your hand. With multiple timing screens including sectors, gaps and speeds. Watch the sessions like the engineers on the pitwall!
• Live Leaderboards - Combined with live timing data, scrollable leaderboards display a wealth of data.
• Download Race Packs - Download race packs after the event to watch the sessions again and again. Perfect for tape delayed broadcast! 
• Live Text Commentary - Lap by lap live text commentary keeps you updated while the action unfolds.
• Event Counter & Notifications - A new enhanced Infobase with an event countdown that shows the time to the next session and informs when a session is live. Optional notifications alert you when sessions are approaching. 
• Keep Up To Date - Easily access a wealth of information with latest drivers and teams stats, race information, standings and latest results. 
• Complete Formula One Access - Experience each and every Formula One Grand Prix session via the live timing & track positioning feed in the palm of your hand.

Just like the BlackBerry version, it is a paid app that will set you back $20 but it's a must-have for fans looking to get the most Formula 1 content available on the go. Need to see more before you jump in? Jump below to have a look at some more screenshots from the app on the PlayBook. Now all we need is that Ferrari BlackBerry PlayBook.

Purchase the Official F1 2012 Live Timing and Track Positioning App

Continue reading article

Own a BlackBerry PlayBook and Love Formula 1? If so you'll be happy to know an F1 Live app recently popped up in App World. Take note, this doesn't appear to be an "official" F1 app (so the fact it's using the F1 name means it might not hang around App World for all that long), but if you love F1 you'll want to give it download regardless.  

Features on the F1 Live app include:

• Live Race coverage right from Friday's Free practice sessions to Raceday!
• Complete 2011 Race calendar with Results.
• Comprehensive information of all Drivers and Teams.
• Latest Driver and Constructor standings.
• Profiles of each circuit from around the calendar.
• Last season Driver and Constructor standings.
• Latest News from the paddock.
• Latest Tweets from Drivers and Teams on Twitter.
• Socialize with our exclusive F1 Fan Forum.

Not a bad feature set for a first crack at an F1 app on the PlayBook and for a price of Zero dollars and Zero cents (yes, it's free) there's no reason not to give it a download. Keep in mind that with the PlayBook's awesome web browser the actual Formula1.com website works pretty well too. The only question now is who are you cheering for in this weekend's Canadian Grand Prix in Montreal?!

Download F1 Live for the BlackBerry PlayBook

This isn't even a rumor because I just made it up. It's Friday afternoon, and I just came across the greatest commercial ever to be made (just released this week) and needed a corresponding story so I had a reason to put it on the site.

Below is the Shell/Ferrari commercial that celebrates their 60 year relationship together. They shot the commercial in some of the greatest cities in the world - Rome, Monaco, New York, Hong Kong, Rio, and Sydney and is rumored to be the MOST EXPENSIVE commerical ever created. 2 minutes of pure joy - watch it!

But seriously, RIM really should consider sponsoring Formula 1. Their brand is already established in North America and there is no other sport/sponsorship venue that embraces international brands and has a worldwide following as big as Formula 1. Afterall, it is Research in MOTION, and the fit with Formula 1 technology and speed makes sense.

As for which team they should sponsor, I would of course rather see their logo on a RED car (a.k.a. Ferrari) despite their lead product being named BLACKBerry. 

Continue reading article