My friend Hugo Miller, over at Bloomberg wrote this well-balanced article on RIM. The crux of the article is that RIM can't claim the top vendor status for smartphones in Canada anymore. According to IDC and Bloomberg data, Apple shipped 2.85 million units in Canada last year, while RIM shipped only 2.08 million units.
I have to admit that I love reading Hugo's articles because he's one of the journalists that works hard to get a good story. He presents the facts without kicking a company while they're down, as so many others seem to do.
While the headline of the story is clearly about RIM's loss of the top spot in Canada, there are some interesting data points that surprised me. For example, according to Interbrand's October 2011 ranking, RIM ranks 54th in a study of the world's top 100 brands. They're down only two positions from the year before. Only two positions? You'd think from all the horrible press RIM is getting that they wouldn't even make the top 100 anymore. Apparently that's not the case. Perhaps the fact that RIM is still growing its subscriber base (at a decent clip, too) is helping them remain one of the world's top brands.


















