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BlackBerry Be Bold campaign commercials hit the airwaves

Posted by Adam Zeis on 1 Feb 2012 11:41 am
[ youtube video link for mobile viewing ] RIM is really ramping up their "Be Bold" campaign going into 2012. We've seen plenty of Be Bold-ness around on Twitter and the like so far, and now they have rolled out some new commercials as well. Much like their BBM and Love What You Do series of ads, the Be Bold commercials show off BlackBerry users putting their phones to use in daily life...
Be Bold infographic clarified - It's NOT an advertising campaign!
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Be Bold infographic clarified - It's NOT an advertising campaign!

Posted by Michelle Haag on 31 Jan 2012 3:05 pm
Yesterday we showed you a fun infographic that the BlackBerry team posted up on their blog as follow up to New Years Eve and the BeBold slogan. I was somewhat surprised by all the negative comments over such a small thing, both on CrackBerry and other blogs. Many people (even writers at some pretty big-name sites) jumped to the conclusion that this is Research In Motion's new advertising...
Check out how #TeamBlackBerry plans to Be Bold in 2012 [Infographic]
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Check out how #TeamBlackBerry plans to Be Bold in 2012 [Infographic]

Posted by Michelle Haag on 30 Jan 2012 9:37 pm
Way back at the end of 2011, New Years Eve to be specific, you may recall that BlackBerry sponsored a little event called Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest. During the broadcast, the giant billboards in Times Square were home to not only BlackBerry advertising, but also more than 35,000 resolutions for the new year sent via tweet that answered the question "How will you #...