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T-Mobile's aggressiveness brings in 1.65 million new customers, but also costs them $20 million in Q4

< >

T-Mobile offers customers a 'Get out of Jail Free' card from other carriers with Uncarrier 4.0

By Bla1ze on 8 Jan 2014 04:27 pm EST
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T-Mobile CEO John Legere has taken the stage at CES and has announced the details surrounding their latest Uncarrier offerings. As expected, Uncarrier 4.0 hits on some great initiatives for customers and looks to stand up against offers from all of T-Mobile's competitors. A few of the finer points from the press release:

  • ‘Get Out of Jail Free Card’ – T-Mobile will pay off the early termination fees for customers that want to switch from AT&T, Sprint or Verizon. With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line. 
  • 4G LTE Network Fastest in Country – T-Mobile’s nationwide 4G LTE network extended its reach to 209 million people in 273 metro areas, and is now the fastest in the country, according to millions of real-time speed tests. T-Mobile is continuing to add more spectrum to this footprint and has commenced the launch of its Wideband LTE service (20+20 MHz LTE), beginning in Dallas, doubling already best-in-class speeds.

That offer fires a shot directly across the bow of AT&T who recently announced they'd be dishing out up to $450 for convert T-Mobile users and T-Mobile CEO John Legere made no bones about telling people that. If you're looking for the full details, the press release can be found below.

Press Release

T-Mobile Delivers Contract Freedom for Families By Paying Off Early Termination Fees

Company marks 1st anniversary of Un-carrier revolution by offering to reimburse entire amount of customers’ early termination fees when they switch from AT&T, Sprint or Verizon

LAS VEGAS — Jan. 8, 2014 — One year ago at International CES, T-Mobile US, Inc. (NYSE: TMUS) threw down the gauntlet, promising relief for customers fed up with a broken, arrogant wireless industry. Since then, the company has delivered on its promise with a relentless barrage of Un-carrier industry innovations.

In its latest move, T-Mobile is eliminating one of the last remaining obstacles for individuals and families wanting to switch from AT&T, Sprint or Verizon to the Un-carrier by offering to pay off their early termination fees. With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line.

“We’re giving families a ‘Get Out of Jail Free Card,’ said John Legere, president and chief executive officer of T-Mobile. “Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind.”

Customers have been flocking to T-Mobile for its no annual service contract Simple Choice Plan, industry-leading JUMP!™ upgrade program, unlimited global data at no extra charge in 100-plus countries, and most recently for Free Data for Life on every tablet — up to 200 MB of free 4G LTE data every month for as long as they own their tablet and use the registered device with T-Mobile. But Nielsen research suggests up to 40 percent[i] of families hold back from switching because of high early termination fees (ETFs), and a recent online poll conducted by GigaOM suggests that 78 percent[ii] would switch to T-Mobile if their ETF was paid. ETFs can cost as much as $350 per line. Multiply that two, three or four times for a family, and switching becomes an extremely expensive proposition.s. 

“Carriers like to make you think you’re just signing up for two years with their family plans, but with staggered expiration dates and early termination fees, they’re really locking you in forever,” said Mike Sievert, chief marketing officer for T-Mobile. “Now, families are free to switch without worrying about early termination fees. And by switching to T-Mobile, a family of four can save $1,880 over two years compared to an AT&T shared family plan[iii].”

Here’s how T-Mobile’s offer to pay off these fees works:

Starting tomorrow, customers from the three major national carriers who hand in their eligible devices at any participating T-Mobile location and switch to a postpaid Simple Choice Plan can receive an instant credit, based on the value of their phone, of up to $300. They then purchase any eligible device, including T-Mobile’s most popular smartphones, now priced at $0 down (plus 24 monthly device payments, for well-qualified customers). After customers get the final bill from their old carrier (showing their early termination fees), they either mail it to T-Mobile or upload it to www.switch2tmobile.com. T-Mobile then sends an additional payment equal to those fees, up to $350 per line. Trade-in of their old phone, purchase of a new T-Mobile phone and porting of their phone number to T-Mobile are required to qualify.

This offer to pay early termination fees provides families with a quick way to escape carrier contracts that have deterred them from pursuing a better and more affordable wireless experience with T-Mobile.

T-Mobile is also making it easier for its longtime customers to migrate to Simple Choice plans as well without incurring any migration fees. To qualify for this option a current customer under contract trades in their current device and purchases a new T-Mobile device and switches to Simple Choice. In addition to waiving the migration fee, T-Mobile will also eliminate the existing annual service contract for that customer’s line.

With a Simple Choice Plan from T-Mobile, families start with one line at $50 per month for unlimited talk, text and Web with up to 500 MB of 4G LTE data. They can add a second phone line for $30 per month, and each additional line is just $10 per month. In short, a family could get four lines for just $100 per month (plus taxes and fees). The potential savings are so significant that if every single AT&T, Sprint and Verizon customer switched to a Simple Choice Plan, T-Mobile estimates they would save up to $20 billion [iv] collectively each year.

In addition to great family plan savings, individuals and families can also enjoy an incredible wireless experience thanks to T-Mobile’s rapidly expanding nationwide 4G LTE network– now the fastest[v] in the United States. For more information, visit the T-Mobile newsroom.

About T-Mobile US, Inc.:

As America's Un-carrier, T-Mobile US, Inc. (NYSE: "TMUS") is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company's advanced nationwide 4G and expanding 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.

112 comments

Q10Bold

Boom!!

Posted via  Q10

jupiter8

That's what I'm talking about. And the bonus? T - Mobile is the best carrier, and it's far less expensive.

Posted via CB10

The_Dark_Knight_Forever

Fo shizzle, my Nizzle!

Posted with my BlackBerry Q10 via CB10.

rthonpm

Maybe for you, but I'm still stuck in a 2G area for them, as is most of the area around me. Until that vaunted coverage comes my way I'll be sticking with Verizon.

Posted via CB10

1roguecanuck

I just read an article on N4BB that they are no longer carrying BB10 devices.

As far as I'm concerned (not living in the US) that makes them the worst!

Posted via CB10

khehl

Didn't they just announce they are going to support BB10 and BES10 a week ago?

Posted via CB10

meltbox360

You can still get them online. No worries.

Posted via CB10

TranceRomance

No...T-Mobile pulled em!! No Q10 or Z10!! Only the curve with 7.1.
Regardless I'll sell those too! At my store we have a couple left.

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

khehl

That source seems kinda iffy to me.

Seems like they are pushing to me..
http://business.t-mobile.com/blackberry-q10 This link goes hand in hand with them announcing "OFFICIALLY" being 100% BES10

Why would they drop BB10 but then push for BES10

Brains people...

Posted via CB10

khehl

100% behind BES10*

Posted via CB10

TranceRomance

Oh thanks for the link. Pheew!

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

TranceRomance

On the consumer front they are pulled.

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

TranceRomance

Your link is broken by the way.

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

BBRYed

Screw T-Mobile. They are no longer selling BlackBerry phones in stores or online.

Poetry in Motion

Kamika007z

Both the Z10 and Q10 are available on the business side of their site.

Take a look here: http://business.t-mobile.com/small-business/phones-devices#blackberry

TranceRomance

This link works. But you still have to speak to a smb rep.

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

TranceRomance

Yez zir!!

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

Josh_Gooner

What use is it having "fastest LTE" if one can't get quality radio signal.

Left them for AT&T and would never go back.

Posted via CB10

soccerbabas

Can you explain further what the downside is? Radio signal?

Swiping & tapping on my amazing ZeeTen

breakingpoint0

It's all in what area you are in. If you have T-Mobile coverage then they are a great option. If not them others will be where you need to go.

raino

If you notice, they said "fastest LTE,"--something AT&T used to say too, btw, not 'the most reliable nationwide networks. "

BuffaloMadMan

I use to have Verizon until November and I consistently get better speeds with T-Mobile. Both have LTE and T-Mobile is better by 10 on up and down. Verizon is reliable when going out to the sticks or what not but if you're in a populated area and have T-Mobile lte I would suggest to switch. Upgrade when ever I want, cheaper and speeds are always better in my experience where I live. Haven't been happier Verizon is a sham

Posted via the Android CrackBerry App!

bunky1971

Way to go Mr Legere! Keep TMOBILE going forward!

Posted via CB10

BK_NY_RAY

Bunky, why are you doing this to me? :(

pablomdelgado

AT&T with a straight jab at Tmobile, Tmobile fights with 1, 2 body blow at AT&T.... The crowds going wild!!!!

Lostonline

Nice, but will they update the BlackBerry os anytime soon?

CDN BB

jupiter8

My Z30 received the latest update via Tmobile.

Posted via CB10

freddysrevng3

Jupiter - which version of 10.2 did you get on T Mob?

Thanks

CB10 from the Z30

00stryder

By latest do you mean 10.2.1, or even 10.2.0? And by T-Mobile do you mean T-Mo USA?

AppReview

Exactly, been stuck without 10.2 forever. We can't take advantage of headless apps and other great features.

Posted via CB10

jonesy39

Too bad they don't offer any bb10 phones anymore, at least on their main site.

Posted via CB10

axe50

Search for it. They are there.

Posted via CB10

raino

Shouldn't be this hard.

breakingpoint0

I was just looking at their site and saw the same thing. Wish it wasn't the case, my wife likes her Q10 and that is what I would want as well.

ViceroyPete

They still sell the Q10 here in Hawa'ii

Posted via CB10

IrregularSaint

They can do all that but where is the bb10 10.2 update? Still waiting T mobile!!!!!!

Posted via CB10

AppReview

Same here! They are like 3 upgrades behind!

Posted via CB10

BerryRipe

2014 is a good year for mobile technology!

Keep The Faith  BlackBerry Q10 

matthewmrl

Nice, was there any mention about BlackBerry?

Z10

soccerbabas

Maybe Kevin can reiterate the demand for BlackBerry phones to Legere along with swift updating so that people like me can make the switch confidently from AT&T.

Swiping & tapping on my amazing ZeeTen

cj100570

If AT&T​ was desperate for offering to pay ETFs, according to Mr. Legere, what does that make T-Mobile​?

LyBerry

#ThingsThatMakeYouGoHmmm

Posted via CB10

raino

Lol. Good point. But the difference is one is #2, and the other is #4.

Crypt1c

#owning

Posted via telegraph

jcraig

As an existing T-Mobile customer, I just wish they'd carry the Z30. The only reason I'd even want to switch to Verizon at this point is because they have the Z30 and if I switched, then switched back and traded in my Z30 I could not get a T-Mobile one.

Graven Pshya

It may come to at&t soon.

Posted via CB10

rickkel

The only BlackBerry phone they offer on their website in the San Diego area is an old Curve model of all things. When I did a search for "BlackBerry" on their website and clicked on a few links, it went to the iPhone page. That is the worst slap I've ever seen. Screw you T Mobile, I'll stick with Verizon.

LyBerry

I don't care if you have the fastest network or even the cheapest. It does me no good if I can't get service everywhere I go. I get reliability and speed with Verizon. Also, I hear T-Mobile's customer service is not on par with Verizon's. That's something else I highly value. I'm curious to know how much is truly being saved though. I love the free global data roaming in 100+ countries. I'll give them that but still not enough to make me think twice about that.

Posted via CB10

joeldf

I did think twice - until I checked out their coverage map.

I don't do any real traveling, just work related in and around south Louisiana. Coverage is just pitiful. Sure, they have LTE in my town of Baton Rouge, but get a bit outside the city limits and you're in partnered 2G service. Off any of the main highways and there's nothing.

I'm on AT&T and they have almost all of the southern half of the state under 4G, and most of the northern half. Most (but not all) of the 4G is LTE. You have to go into the deep swamps not near a road to drop to just 3G. And you'd be surprised how many roads we have going through the swamps around here. I think there are only a few spots in the middle of the Atchafalya spillway basin where there is no AT&T coverage at all.

Posted via CB10

Antoniius

Wow maybe Sprint, AT&T, and Verizon will follow suite like they have with his other ideas. This will effectively end contract fees as we know it. I would dump Verizon if given the chance.

Posted via CB10

Paintedeyes

i love the changes they've been doing, the CEO is ridiculous hahah. It's a shame T-mobile doesn't have the option to buy any BB10's on their website. There are other ways of getting them. Do a quick search on amazon, you can find some brand new Z10's and Q10's priced very well.

breakingpoint0

Unfortunately to take advantage of the ETF payment you need to purchase a phone through T-Mobile

Paintedeyes

ah yes you're right. sounds like we need to give T-Mobile hell for not selling BB10's!

soccerbabas

Agree!!!!! How can we do it though with a common voice?

Swiping & tapping on my amazing ZeeTen

Crypt1c

If you want to switch, perhaps call customer service and demand BB10.

Posted via telegraph

BBJoe2011

My excitement turned into disappointment when I realized they dont sell bb10 devices, at all! How in the what?!?

jonesy39

To clarify mine and others comments, they only list the z10/q10 on the Tmobile business site, and obviously they don't carry the z30.

BBJoe2011

Can you buy a BlackBerry and still take part of this deal?

sickyute

I actually liked T- mobile but not selling BlackBerry 10 anymore! Smh!

Posted via CB10

Pilot Prop

Daaaaang that's nice!

Posted via Q10

toneytone

I would still be with t-mobile if they got the Z30. Now having the Z30 on verizon has made the switch worth it. It's that good of a phone.

Posted via CB10

Jerlexis

As soon as BlackBerry comes out with a new phone, they'll sell it if AT&T sells it.

IgotsThis

Damn they're going in!

Posted via CB10

juansifu

Go T-Mobile!!!!!

Posted via CB10

3_M4N

They can't touch Verizon's coverage area, but that price for four lines def made me do a double take when I compare it to what I pay for 5 lines on Verizon right now. But the lack of BB10 phones on T-Mobile is a deal breaker. Looks like I'll be sticking with big red for a while longer.

Posted while peeking and flowing on my incredible BBQ10! 

mlbrowninsc

For what I get with att here in SC I feel I get good value with our plan. Surely not going to jump to t-mobile to save 20-30 a month. I travel all over SC and most of the area has LTE coverage. Customer service has always been top notch and we recently have them stating they were not going to quit on blackberry. Sorry t-mobile you're not getting this att customer.

Posted via CB10

FOIA Gras

Sprint is a disaster in my area, so glad I switched back to T-Mobile last spring. Huge savings and much more reliable signal (Portland Vancouver).

Posted via CB10 from my Z10 OS 10.2.1.1955

mlbrowninsc

Used to live in Vancouver! Great area of the country. Loved hiking Mount Hood. We had Verizon while there and they had good coverage but the bill was a bit much!

Posted via CB10

Frugalcat

I switched to T-Mobile when I got my Z10 and have been quite happy with them. Only have an issue with speeds when I'm traveling but when I get to my destination in usually blazing again. I'm definitely enjoying the shrinkage of my bill the switch did. Two phones unlimited everything at only $120

Posted via CB10

epark88

Can't they at least stock one lil' lousy Z30 just for me? Just one?

Ugh...

Posted via CB10

BBUniq01

If they don't support BlackBerry then I will have to leave Tmobile.

BB Uniq BB Bold -Z10 with 1925

Barefoot_Kevin

Thanks, but no thanks. Call me when you carry the Z30.

Posted via CB10

TranceRomance

Boooyah!! I love working for T-Mob!!!

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

TranceRomance

I'm in the same boat with the Z30. I am planning on buying from verizon or Telus. I don't really want a Verizon branded phone and I work for T-Mobile.

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

The_Dark_Knight_Forever

Man, what is the problem with them dropping BlackBerry like that & not offering their phones in the stores or even online anymore? With the company's badass attitude they should be supporting the comeback of BlackBerry! It would be the dynamic duo of the wireless industry! Get us all some info from your inside track & share it with us.

Posted with my BlackBerry Q10 via CB10.

TranceRomance

I've been trying to contact our BlackBerry rep to get some inside scoop. I'll keep everyone posted if I find out anything.

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

raino

Buy the Telus one. You'll be better off with it.

TranceRomance

I figured.

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

DecAway

What we need to do is convince ATT to sell the Z30, then TMO will give every customer 5 of them just to switch from ATT. Haha

Posted via CB10

Bfalcon1

I have been with T-Mobile for 10 ears as well as Blackberry...If they don't support Blackberry I will leave them.

Daryll Davis

I live in Philadelphia and my Z10 on t mobile blows my girls S4(sprint) and my friends iPhone5s(at&t) away

Posted via CB10

law2010

T-Mobile is starting to look more badass every day. I am tired of Verizon being the last to get a decent phone and then loading it with their crapware. I may have to take T-Mobile up on this.

domex

Thats funny because I'm debating leaving them,due to them not having the z30.

Posted via CB10

Bin Hoff

I applaud the effort and I would like to leave att to save some money. Unfortunately tmobiles coverage is terrible in my area.

Posted via CB10

rohetaku

I'll support whichever carrier supports blackberry most

Posted via CB10

George Richardson1

The only positive thing with T-Mobile is no contract but they suck with the z10 at least wifi calling os broke my phone and got two replacements in worse condition but I have to try again because my phone is getting worse

Posted via CB10

curvezzz

I was debating the switch from #2 but I'd only have 2g coverage where I live and no bb10??? Wtf?

 AT&T Z10 STL100-3/10.2.0.1791 

raino

Coverage is going to get better later in the year when they deploy band 12 LTE.

kjpeigan

I'm rocking the Z30, my partner, she rocking the Q10...we cruising the waves on sasktel mobility...LTE...Regina, SK Canada...BBM voice and BBM video are the coolest features...BlackBerry rocks on...woo-hoo

Posted via CB10

ThunderShock2005

So, I was interested in switching to T-Mobile because of this press release and wanted to see how much the Q10 would be on T-Mobile. They do not sell any on their online store. They don't have the Z10 either. They only have the Curve 9315.

So, I guess I'm not interested in switching to T-Mobile after all.

TranceRomance

Come to my store. Lol! The Z10 snd Q10 are $0 down!

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

ThunderShock2005

Haha I have bad credit so probably not 0 down lol
But where is your store? I'm down haha

Posted via CB10

TranceRomance

Northern Cali! I got one Q10 left. The cool thing with T-Mo is whether you have good or bad credit you will pay the same price for the phone.

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

TranceRomance

I'll send you a private message when I get the chance. Hopefully you are "nearby" lol!

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

HotFix

It would be awesome if on if the CrackBerry staff at the CES could confront T-Mobile on their recent apparent drop of BlackBerry 10 devices for consumers.

Posted via CB10 on a Z10STL100-3/10.2.1.1925

coffee-turtle

Go TMO! Go!

Love this idea. Carriers seem to treat us more like we need them and they don't need us. No real options. You'll pay whatever we tell you to pay. And we're going to milk you for everything you're worth. TMO is looking like we really need to win some fans so roll out the red carpet.

I can dig it.

arukaen

I would love to switch but unfortunately they want my devices as well.

donsarlo

Since it appears that T MOBILE US is not selling BlackBerry 10 devices any longer (per http://n4bb.com/t-mobile-longer-sells-blackberry-10-smartphones-publicly/)
why is Crackberry covering them?

d987654321

Yea...too bad they STILL HAVENT ROLLED OUT WITH A 10.2 UPDATE!!!!!!!!!

Tmobile USA customers are still on 10.1.xxxx and the rest of the world is upgrading to 10.2.1!!!! And original 10.2 came out months ago!

I tweeted and called them and they still have no idea! I want to upgrade to 10.2 and I don't want to use a leak and I still want my wifi calling. This is totally unacceptable!

doubtazul

And yes, you're right. We totally need the update 10.2. Hurry TMOBILE, hurry!!!

Posted via CB10

doubtazul

Great move from @TMobile. What would be even better is if they would totally market up the BlackBerry 10 line, which currently they do not! Bummer :( I'm a long time TMO customer and it saddens me they don't prep their sales peeps to be knowledgeable about these amazing devices. Anyway, that won't stop me from rockin' my Q10 :D

Posted via CB10

TranceRomance

Yeah I was all about android and then a BlackBerry rep came into my store and said they needed a rep to champion BlackBerry 10. My manager chose me but I fought tooth and nail because I didn't know about BlackBerry but there was not to much training on really any BlackBerry device until bb10. So you kinda hit the nail on the head with knowledge plus BlackBerry customers were once in a blue moon. I took the plunge though because according to the training if you wanted to be successful in life, a leader, mover and a shaker you had to have a BlackBerry. I run a business too so here I am with my BlackBerry...Proud and noble.

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

mhart343

That's great..Except they don't carry or support BlackBerry

Antoniius

This is amazing, but too bad T-Mobile coverage completely sucks pretty much everywhere. My friend usually gets 2g 99% of the time. Even in Los Angeles it's spotty. I gad them for a week and couldn't take it. But it seems their new CEO is working on that. If they ever get their network together I'd dumb verizon in a second.

Posted via CB10

Taede

My Z30 STA100-5 came in today. This is the version that works with T-Mobile. My new plan will be $70.00 per month on TM unlimited. It is currently $140.00 on AT&T limited. I plan to save the 70 per month let it build, hmmm what should I do.

I am in New York and all of my coworkers who use TM Love it, blazing fast LTE.

foggl3

Sounds like a T-Mobile ad to me. I switched a little while ago and now att keeps bugging me about it. I do miss having LTE on the highway though, even if my bill is half price. Or it would be if T-Mobile didn't keep changing my bill on me. I do love hot spotting though...

Posted via CB10

TranceRomance

As a Rep for T-Mob, this program is killing the competition! Yes I know T-Mo is not selling BlackBerry devices in store (unless you come to my store lol Free!) but I am confident it's s only a matter of time before that changes. Patience.

Posted via CB10 with my T-Mobile USA  ‎BlackBerry Q10...SON!

AriUncut

This might be the smartest thing a cellular provider may have done... ever. Hats off to T-Mobile

Posted via BB-Z10. OS 10.2.1.