T-Mobile offering year of free data to Sprint, AT&T, and Verizon converts

By John Callaham on 21 Aug 2014 09:43 am EDT

T-Mobile is going after the customers of its three biggest rivals once again today, offering a free year of unlimited LTE data on their service if a T-Mobile Simple Choice customer gets a Sprint, Verizon Wireless or AT&T customer to switch to the "Un-carrier".

In a press release today, T-Mobile said:

"Starting next week, whenever a T-Mobile Simple Choice customer throws a lifeline to a Sprint (or AT&T or Verizon) customer and brings them to the Un-carrier, both receive unlimited LTE data for a full year on T-Mobile's blazing-fast LTE network, at no additional charge. T-Mobile Simple Choice customers who already have unlimited LTE data receive a $10 credit each month for twelve months."

While the offer extends to the top three U.S. carriers, T-Mobile seems to be going after Sprint customers the most. Earlier this week, Sprint announced it was ditching its "Framily" plans in favor of offering 20 GB of data per month to a family of four. However, T-Mobile points out there is no option for unlimited LTE data with Sprint's plan.

Mike Sievert, Chief Marketing Officer for T-Mobile, states:

"When we saw how Sprint's dissing its own customers and dropping unlimited LTE plans for families, we knew we had an opportunity to help these people out. Only a 'carrier' would be arrogant enough to make an offer limited only to new prospects, while forgetting their existing customers. The Un-carrier way is to give the best offers to your loyal customers – and that's what we're doing again today."

What do you think of this latest move by T-Mobile to take customers away from Sprint, Verizon and AT&T?


John Callaham John Callaham "News Writer for Mobile Nations" 98 (articles) 0 (forum posts)

Reader comments

T-Mobile offering year of free data to Sprint, AT&T, and Verizon converts


1. Douchy. 2.Just shows how much gouging there is in the full price of their data. 3. But can you even use it since their network coverage sucks so bad.
Hey, OP asked how I felt about it.

From my Neutrino Powered Z10

Exactly. T-Mobile is a joke. Their network is a joke it's all fluff and marketing that people fall for. Even Sprints network is lightyears ahead.

I'm sure it's also not unlimited. It's 2gigs then throttled to unusable speeds unlimited.

I'll keep my Verizon unlimited. Thanks

Posted by Antoniius via my sexy Gold and White Q10.

T-Mobile's network has improved. Wouldn't say Sprint's is better, they've really fallen behind. T-Mobile got a nice big breakup fee from the failed AT&T merger which they have plowed into infrastructure. That said, Verizon's 4G coverage is unmatched and has been for years, though AT&T has done their best to close the gap.

"T-Mobile got a nice big breakup fee from the failed AT&T merger which they have plowed into infrastructure."

Well, not exactly. The money went to TMO's parent company, Deutsche Telekom. And I haven't seen anything saying DT gave that money to TMO. TMO did however get AWS spectrum from AT&T, which they deployed as part of their network.

And I don't agree with the statement (before your post) that Sprint's network is "lightyears" ahead.

Here's some T-Mo news from Berkshire Hathaway's Businesswire.com website. It's the most recent info from last quarter, reported on July 31, 2014. Feel the pain, haters!

T-Mobile has best customer service and was the highest ranked mobile brand in JD Power Wireless Customer Care study.
T-Mobile is the fastest growing 4gLTE service and added a net 1.5 million customers last quarter. It has added over a net million new customers every quarter for the last 5 consecutive quarters. http://www.businesswire.com/news/home/20140731005230/en/T-Mobile-Reports...

Plus, T-Mobile has 15x15 LTE in multiple markets, unlimited data plans everywhere, Jump upgrade plans, great pricing, free music downloading, and supports BlackBerry phones that are on its network.

Sadly, T-Mo can no longer sell BlackBerry phones directly because CEO Chen refused to license T-Mo to sell BlackBerry. Some BlackBerry fans hate on T-Mo for that.

T-Mo is weakest in rural areas, so people who live or travel to the boonies are stuck with Verizon and AT&T high prices and limited data plans.

Z-30/STA 100-5/ USA

So you agree with me on two out of the three points I made. It's OK the first one wasn't really a point.

From my Neutrino Powered Z10

It's not just traveling to the "boonies" where TMO's network is bad. They have atrocious coverage on major highways, in between cities that are "boonies" by nobody's definition.

eyesopen111 - T-Mo is weakest in rural areas, so people who live or travel to the boonies are stuck with Verizon and AT&T high prices and limited data plans.
I guess a few miles from Orlando Airport is considered the boonies, or
around Huntsville, AL is consider the boonies, or
around southern parts or Nashville.

I think T-Mo is weaker than in just the boonies in my experience.

Its easy to have the fastest growing 4GLTE service when you're coming from the bottom.

Everyone seems to be bragging about T-Mo but forgets when they launched the "uncarrier" marketing they had no where to go but up. It has taken them nearly two years just to catch up to Sprints network and surpass it in some areas. That only happened because Sprint lost focus on what was important and was bought last year by Softbank.

Sprint has the money and the right ownership to make it's network competitive with AT&T and Verizon. They are doing a similar strategy as T-Mo on pricing for now but their network by next Spring will be far superior to T-Mo in speed and coverage.

Sprint is focused on the leaders AT&T and Verizon. T-Mo is infatuated with Sprint. The difference is obvious.

how desperate? they aren't number 1 and want to reach it. they have awesome coverage and service, at least in all the places ive been in and offer incredible, probably the best, plans, etc. for customers between the big 4. this is incredible. smh, i dont get some people on earth.

Looks like T-Mo and Sprint are battling it out now...

 BlackBerry? I premdict the future's gonna be chenomenal! 

They will stop at nothing to get customers. What they should really do is get their network together. The only reason folks put up with Verizon and ATT is the coverage.

I found Verizon customer service and reception to be really good, and I have zero complaints with my ATT service or reception.

Posted via CB10

I am a LONG time AT&T customer and I stay with them for 2 reasons. Their customer service has always been fantastic, and their network coverage. For a while I paid almost twice as much for their service, and was ok with that because of the quality I was receiving. Now that they have their family share plan the price is great and the 4 of us never get close to our 10GB limit and I use data all the time.

I live in Houston and T-Mobile's network is awesome! Unlimited blazing fast data (15x15 and VoLTE) , free music downloading, the Jump Program: T-Mo is always adding value with the best deals in town and AT&T, Verizon, and Sprint are forced to keep up, so all their customers should be thanking T-Mo, whether they switch or not.

The pricing, phone deals, store availability, and customer service really are all top rate, which are reasons why T-Mo is growing so fast. I suppose that If you live in a rural area, you may be stuck paying Verizon's or AT&T's ridiculous prices for a couple of gigs of data, but if you live in a town that people have heard of, you should probably be on T-Mobile.

Z-30/STA 100-5/ USA

its only for certain areas. in the miami metro they are amazing. on par with att. also, verizon sucks in orlando area.

Whoa, this is some fine marketing for sure. I'll be the first one to convert my friends to T-Mobile.

Carbon Fiber Z10 w/Leather Holster

I remember when they stopped selling Blackberry from stores. And just yesterday, I didn't see any Blackberry on the website either. Not even the refurbished ones.

You remember that it was CHEN who refused to license T-Mo to continue to sell BlackBerry products and that's why T-Mo legally cannot. (Thanks, Chen) Nevertheless, T-Mo still supports BlackBerry phones that are on its network. Like me, a lot of forum members are on T-Mobile.

Z-30/STA 100-5/ USA

Yeah - I'm just saying I remember when Blackberry slowly disappeared from the stores. It's kinda sad, I'm with T-mo for a long time now, and I really want a Z30 and maybe eventually the Passport (on Z10 right now). I'm sure I can just purchase a device somewhere else and just bring it to T-mo, but I always liked the option of just getting it from their stores or off their website.
It sucks when people can't play well with each other.

I remember when Tmo started slowly cutting back on BlackBerrys and when there were two ads sent out to Tmo customers using BlackBerrys so they could "upgrade" to iPhones and Samsungs. Oh yes I remember the backstabbing that Tmo tried to pull on BlackBerry. So don't give me any BS on how Chen will not allow scheming Tmo to not represent the BlackBerry name in its stores. If your going to spin a yarn, at least use ALL the facts, not just those that suit your point of view.

Posted via CB10 on my Q10

WRONG, i use bbQ10, and i have great support from t-mobile,the only reason these carriers are coming up with these other cell plans is because of t-mobile or you would still be paying high cell bills.You should all be thanking t-mobile for dropping the bomb that broke up collusion that has plague us all

Don't they pay your ETF (early termination fee) ... ?

 BlackBerry? I premdict the future's gonna be chenomenal! 

It could be free for 3 years. If the network in your area is as bad as it is in mine it's worthless.

Posted via CB10

Your comment is pretty meaningless unless you tell us what area you live in that gets the bad coverage.

Z-30/STA 100-5/ USA

Why in the world are you here taking up the cause of defending T-Mobile? On a BlackBerry blog? Sure they will allow Blackberries to be connected to their network, but running an open campaign encouraging BlackBerry users to (in their words) "upgrade" to a competitor's device under the guise of "encouraging choice" is not the kind of "support" a BlackBerry user is likely looking for. "Choice" actually would mean having as many competitor phones available to choose from without bias on the part of the seller, but we know that's not T-Mobile 's version of choice.

From my Neutrino Powered Z10

That's nice, if you actually live in an area with this 'blazing LTE network'. All I see T-Mobile offering around me is a call friendly 2G signal.

Same here. Every carrier in my area has LTE. T-Mobile doesn't even have EDGE here. Pathetic...

Posted via CB10

Even when I had LTE with T-mobile, I was averaging dow loads around 7mbps. What I hated the most was how unreliable it was. It would work like a champ and then I would click a link and it was like the Internet just died,and would have to wait for it to decide to work again. This wasn't an isolated event either, it did it with 4 different phones over the span of 2 years. I switched to Sprint after the blackberry fiasco and them getting rid of my discount.

Posted via CB10

Sure wish that T-Mobile had the coverage that I need. Being a truck driver I'm in a lot of areas where there's no T-Mobile coverage.

Posted by a Proud NRA Supporter!

Same here man, I drive for a living sometimes in area with little coverage but so far Verizon has kept me connected.

Even though my video streaming has been throttled (thanks a lot Verizon) I still have unlimited mapping and navigation.

No More Music!!!!! No More Videos!!!

Been with Tmobile 14+ years...wouldn't change for anything. I live in rural Alabama and I am connected. They treat me exceptionally well.

Posted via my Z10 on CB

This deal IS for existing T-Mo customers! You want T-Mo to give you more than a year of free data? What did you have in mind?

Z-30/STA 100-5/ USA

Great that they rub it in that it's possible to have free data let alone unlimited. At the low cost if normal monthly billing. Crooks

Posted via CB10

I wonder how the new customer data speeds will be..they will probably throttle you for the full year. Just because it's free doesn't always mean good. I will stick with my provider.

Posted via CB10

Every carrier has there pros and cons. But one thing that's great is competition. Keep driving those prices down

Posted via CB10

Exactly. T-Mobile is excellent in my area, however if they happen to have spotty service for other people, it doesn't matter. The fact that they are aggressively going after the other carriers will only benefit consumers. The hatred on here is beyond ridiculous.

Posted via CB10

Now look at the newest news, Sprint $60 unlimited plan. This is getting good. The more they fight, the more consumers win. And people need to remember, it's not like there going to stop developing/expanding there services.

Posted via CB10

T-Mobile actually didn't "drop" BlackBerry products. That rumor started because they pulled their BlackBerry stock from the stores & only offered it online.
BlackBerry's own John Chen chose to not renew their agreement for T-Mobile to sell BlackBerry products. That was shortly after T-Mobile sent out the infamous email suggesting that BlackBerry owners trade up to iPhones. It was BlackBerry's decision to drop T-Mobile.
So basically, BlackBerry broke up with T-Mobile.

Posted with my T-Mobile USA  Q10 via CB10.

Hello from Omaha.

EVERY cell service works well in Omaha. Verizon, Sprint, ATT, Cricket, Virgin, Boost, US Cellular... all work fine.


I really wanted them to do well, but I HAD to drop my contract and eat 279$. I could not even reach my kids to arrange a pick up time while clearly in town.

Omaha is a city that has all the service coverage done very well. But somehow T-Mobile doesn't even work.

And, the nearest service center is in Missouri. If T-mobile was actually good, I would not be sending this message, I would be trying to open a T-mobile franchise store.

At first I was simply saddened that they lost their relationship with ATT out on the highway, and then I was upset that they couldn't make things work with blackberry. But I can't even make calls in town. Now my old t-mobile blackberry 9xxx is a glorified mp3 player...

Posted via CB10

I have had AT&T in the past and enjoyed their service. I just had a much better experience with Verizon and haven't looked back. Until other carriers can provide proof of coverage as effective as Verizon, while providing the same quality of service, I am good.

Also, I agree with previous posters who have said the free data is probably throttled. There's a catch somewhere, otherwise, like someone else already pointed out, they are showing that these data costs are just carriers money grubbing.

Posted via CB10

As of right now, T-Mobile Customer Service has no idea about this promo/sales gimmick. No internal memo/press release.

Posted via CB10

Here's the rub t-mobile....
I've got a few friends that would be interested but since you no longer carry flagship aside from the iPhone and galaxy s line they're not interested.

You need not just better network coverage but better choices when it comes to handsets.

"I love when people boast about their phones...like its a pissing contest"

Also t-mobile one of the reasons that Verizon and att have larger subscriber numbers is these two things.
Network coverage and phone selection. Even if I can't get it in store I can get a flagship from all four operating systems online from them.
You need to work on these two things to make any real impact.

"I love when people boast about their phones...like its a pissing contest"

T-Mobile and BBry parted ways but it is not much different than what we find with AT&T. AT&T is always "testing updates", they are the last carrier in the world to finally release anything. They refused to carry the Z 30 and I have not read any reliable news that they will carry the new phones coming out. In the U.S. it is difficult to find any loyalty to BBry from any carrier. BBry has to be the aggressor and sell direct if it wants success to take place in the U.S.

Hey T-Mobile haters... You're right! We should only have three large carriers in the U.S.! Just like we only have Android, iOS and Windows Phone!

No by their own choice though. BlackBerry dropped them from device distribution. Had that not happened, they would probably be like the other carriers, allowed to sell BlackBerry's, but not promote them in any way and their reps would push other mobile OS'es onto their customers.

Take hater comments and swap T-Mobile for BlackBerry and "lack of coverage" for "lack of apps".

Do you really think TMO had clean hands in this? After running at least one targeted drive to get BB users to switch? BTW, take a look at TMO's website and tell me how many WP8 high end phones do you see listed. Don't be surprised if TMO doesn't one day pulls the same crap some other OEM. It won't be Google's Android OEMs (TMO is a founding member of the OHA afterall...no CoI there,) and likely won't be Apple either. Or who knows...it could be Apple. John Legere all but acknowledged TMO doesn't sell too many iPhones when he launched the test drive thing.

"Lack of coverage" and "lack of apps" is well taken, but why is BB the "embattled Canadian handset maker" while TMO is the darling of the media despite not posting a SINGLE profit in past quarters based on Uncarrier/customer drives? They did post a profit last quarter, but that was on the back of a spectrum swap with Verizon. Take that $.90 per share earning out of the $.48 profit they posted, and TMO posted a loss. A huge loss. Moreover, John Legere has not laid out a single strategy to stabilize the ARPU metric (which keeps falling and falling,) or just post a profit. He tried to eliminate employer discounts with some BS, but got smacked down by customer outcry.

Haha some of ya'll hating harder than most people do on BlackBerry

Regardless of how T-Mobile is in certain areas....this is a great offer. Love how they are getting the industry to compete.

Posted via CB10

And when the year is up, then what?

Folks, you don't get something for nothing. Better ensure due diligence is in order here.

So they are offering unlimited data on a network that covers an unbelievably small area. Gee thanks. Totally useless to me. But it gets their loudmouth CEO in the news again.

Posted via CB10

Yeah, the coverage T-Mobile offers in my neck of the woods is a bit rubbish, once I'm done paying off my old phone, I'm switching to Verizon, and picking up a new Q-10, I can't wait. I'm willing to pay the higher price for vastly superior coverage.