CrackBerry's ritual unboxing of the T-Mobile USA BlackBerry Z10.
Before talking about what's in the box, the first thing to address is how you can actually get your hands on a T-Mo Z10. As a first time T-Mobile customer, I was super impressed with how easy it was to walk into the store and walk out with a phone and plan.
There are a couple of ways to get your hands on the Z10. In my case, I went for the option of buying the phone outright for the low cost of $531.99 before tax. I say low, as this is cheap in comparison to Canada, where I paid $650 to buy the phone off contract from Rogers (and the CDN / USD is pretty much on par these days). From there, I'm on a $70 month to month plan, which is unlimited everything. Pretty dang good.
The other option with T-Mobile and their new Simple Choice plans, is to spread the cost of the phone out of over two years. A $99 upfront fee will get the phone into your hands, and then on top of your monthly bill you can pay $18/month for 24 months to cover the cost of the phone. I love this kind of transparency from a carrier. For more on the cost of the Z10 on T-Mobile, read here.
The Z10 is an LTE phone, so if you're lucky enough to live in a market where T-Mobile has turned on their new LTE network, you'll be able to experience wicked fast download speeds.
While in Canada we saw all carriers rock the same box, in the USA we're seeing each carrier mix things up a bit. The white T-Mobile box looks good. There's a big picture of the Z10 on the front, along with the T-Mobile and BlackBerry logos. I love the T-Mo magenta as well (it's not pink!)... it's so happy.
Inside the box you'll find the Z10 and not much else. The 1800mAh LS1 battery is included, as is the standard microUSB charge / sync cable and power adapter. No case is included, which isn't a surprise. Also not included are the earbud headphones that we normally see BlackBerry ship in the cost. I guess T-Mobile opted out on the headphones, which I actually don't see as that bad of a thing. For people who really love listening to music on their phone, they're probably likely to pick up higher end ones anyway. And for people who never put them to use, it's just a waste to include them. If excluding accessories helps keep the cost of the phone down, I think most will agree that's not a bad thing.
Branding on the T-Mobile Z10 is minimal. It's just the T-Mobile logo on the bottom of the battery door. As we saw with AT&T's Z10, it's tasteful. Call me weird, but I actually like seeing the carrier branding on the phone.