T-Mobile announces the BlackBerry Curve 9360 in Black and Merlot - Available September 28th

By Adam Zeis on 21 Sep 2011 12:05 pm EDT

T-Mobile BlackBerry Curve 9360

We knew this was coming as we saw a few bits and pieces of T-Mobile promo material for the BlackBerry Curve 9360 in the last few days, and today the Curve 9360 has officially been announced. The latest addition to the T-Mobile lineup will be available in both Black and an exclusive Merlot color starting September 28th and October 12th respectively (business customers can order starting today). The Curve 9360 is sporting a full QWERTY keyboard, 5MP, BlackBerry 7 and more. Keep reading for the full press release.

T-Mobile announces the BlackBerry Curve 9360

Today, T-Mobile announced the upcoming availability of the BlackBerry Curve 9360, which combines powerful new BlackBerry features with an attractive price point. The new BlackBerry smartphone will be available in two stylish color finishes - black and merlot. Running the latest BlackBerry 7 operating system and utilizing the powerful BlackBerry 7 Webkit-browser, the BlackBerry Curve 9360 provides an intuitive smartphone experience, perfect for those who depend on their smartphone to keep their personal and work lives organized. The new BlackBerry Curve is designed to address a large and important segment of the global mobile phone market where customers are looking to upgrade their existing feature phone or existing BlackBerry Curve with an affordable, easy-to-use, full-featured and socially-connected smartphone.

Encased in a sleek package, including a wide 2.4-inch screen, full QWERTY keypad and navigation track-pad, the BlackBerry Curve 9360 is ideal for efficient mobile communications. The new smartphone is also equipped with essential smartphone features such a 5-megapixel camera with flash, video recorder and Wi-Fi connectivity for voice and data for a premium smartphone experience. The next generation BlackBerry Curve smartphone delivers the world's best mobile communications and social experiences with the latest release of BBMTM (BlackBerry® Messenger) pre-loaded and now extends the real time BBM experience to a range of other apps, such as Foursquare, allowing users to easily interact with each other from within the ‘BBM connected' app.

The BlackBerry Curve 9360 is expected to be available in an exclusive pre-sale for T-Mobile business customers beginning today, Sept. 21. The smartphone will be available in the black color finish at T-Mobile retail stores and at select dealers and national retailers nationwide starting Sept. 28 and is expected to be available in an exclusive merlot color finish starting Oct. 12. The BlackBerry Curve 9360 is expected to cost $79.99 after a $50 mail-in-rebate card, with a two-year service agreement and qualifying classic voice and data plan.

Adam Zeis Adam Zeis "Mobile Nations Content Strategist" 3740 (articles) 2892 (forum posts)

Reader comments

T-Mobile announces the BlackBerry Curve 9360 in Black and Merlot - Available September 28th


I'm so jealous! WTH is AT&T doing? Every other carrier already has multiple OS7 devices and yet we still don't even have the 9900! This is bull!!

So if you want a Blackberry this will be the low end....

If you just want a Smartphone... then it is more middle of the road as far as pricing goes.

For RIM sake I hope that in a few months they can get them down to $0 (and still make money).

HTC Droid Meathead,

How many tablets has HTC sold? That's right.

My co-worker and his wife had HTC Evo's and UPGRADED to the Bold 9930. Way happier. Are you still carrying a spare battery to go to the gym?

Go troll somewhere else. This website is a resource for happy Blackberry users sharing information. You are just an idiot!

Bold has a much faster processor 1.2Ghz and better resolution/size touch screen. Also, the keyboard is larger on the Bold.
For most people, the Bold would be the better choice but for the price the new Curve is pretty nice.

This is a vast improvement over the previous curve but I question the price point. If I was a small business with 50 employees, I think I would move to ATT for the Torch 9810 priced at 49.00 bucks. The Torch2 is vastly more powerful than this device.
I'm not sure I get T-Mobile's strategy. Maybe there isn't one. However, I'm glad they at least have the new phone available now.
The price is not outrageous but just not awesome.