And now it's truly official with the Press Release just crossing the wire....
Approachable New Smartphone Offers Email, Messaging, Social Networking, Music and Entertainment for People on the Go
BELLEVUE, WASHINGTON and WATERLOO, ONTARIO--(Marketwire - July 27, 2009) - T-Mobile USA, Inc., and Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM) today announced the new BlackBerry Curv 8520 smartphone, a new addition to the BlackBerry Curve series of smartphones, with availability expected on August 5.
The slim new BlackBerry Curve 8520 is an incredibly approachable smartphone that comes in two attractive colors from T-Mobile - black and frost. For people who like to be connected, it provides easy mobile access to email, messaging (IM, SMS, MMS) and popular social networking sites (including Facebook and MySpace) and features a highly tactile full-QWERTY keyboard for comfortable, accurate typing. It also features rich multimedia capabilities and access to music, games and other mobile apps for entertainment on the go.
The BlackBerry Curve 8520 smartphone is a world phone, and is also Wi-Fi(R)-enabled to arm customers with fast Web browsing and Wi-Fi calling. T-Mobile customers can continue to get great mobile coverage and unlimited nationwide Wi-Fi calling with T-Mobile's Unlimited HotSpot Calling service as well as unlimited nationwide calling to five people with T-Mobile myFaves(R) service.(i)
In addition to providing the industry's leading mobile email and messaging solution, the BlackBerry Curve 8520 smartphone is designed to be efficient and convenient. It introduces an innovative touch-sensitive optical trackpad, which makes scrolling and selection smooth and easy for a great navigation experience. It is also the first BlackBerry smartphone to feature dedicated media keys, smoothly integrated along the top of the handset, giving customers an easy, convenient way to control their music and videos.
"People increasingly expect a rich, diverse experience with their phones because they're using them in new and different ways," said Travis Warren, director of product marketing, T-Mobile USA. "Adding the BlackBerry Curve 8520 to the T-Mobile line-up gives our customers a phone capable of helping bring balance to the chaotic demands of a busy professional and personal life."
"More and more cell phone users are choosing to upgrade to a smartphone and the new BlackBerry Curve 8520 will undoubtedly convince many more people to make the switch. It delivers all the great messaging, social networking and multimedia features that have made BlackBerry the top-selling smartphone brand in the United States," said Carlo Chiarello, vice president, product management, Research In Motion. "T-Mobile customers are going to love how easy it is to keep in touch on Facebook and MySpace and the full-QWERTY keyboard is amazingly fast and comfortable for typing on the go."
Key features of the BlackBerry Curve 8520 smartphone include:
The new BlackBerry Curve 8520 smartphone from T-Mobile will be available on August 5 at T-Mobile retail stores, Walmart Stores, select authorized dealers, and online at http://www.T-Mobile.com.
Prior to retail availability, customers can learn more about the BlackBerry Curve 8520 smartphone at www.blackberry.com/curve8520.