AT&T Bold 9700 Movie Lets You 'Stay One Step Ahead'

One Step Ahead
By Adam Zeis on 23 Dec 2009 11:50 am EST
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Never before in my life have I felt like more of a secret agent than I did today. Granted it was only for a minute or two, but it was pretty cool. While nothing more than a frack'n sweet commercial for AT&T and the Bold 9700, Stay One Step Ahead, lets you be a part of a movie (more like a commercial) featuring you, the Bold 9700 and of course "the network". In my opinion a very cool ad campaign, onestepaheadmovie.com connects to your Facebook account and runs through a short video that actually features you (it pulls info from your Facebook account). While connecting to Facebook may be a drawback for some, its actually pretty cool to watch the video (and kind of freaked me out when I saw my picture on the screen). So if you have a few minutes to kill this morning, you should definitely check this out. So what are your thoughts - marketing genius or total waste of time? Let us know what you think in the comments.

Adam Zeis Adam Zeis "Mobile Nations Content Strategist" 3740 (articles) 2892 (forum posts)

Reader comments

AT&T Bold 9700 Movie Lets You 'Stay One Step Ahead'

11 Comments

this is one of the coolest marketing campaigns I've ever seen! I'm still more of a big red fan, but it makes the bold 9700 quite desirable.

can anyone post a video of this movie? I really want to see, but I dont have a facebook account. I dont like facebook (no excuse, just dont like facebook). Anyone looking to help out?

Without a facebook account, the movie won't really be that impressive. It pulls data off your facebook and incorporates it into the film!