AT&T Bold 9700 Movie Lets You 'Stay One Step Ahead'
Never before in my life have I felt like more of a secret agent than I did today. Granted it was only for a minute or two, but it was pretty cool. While nothing more than a frack'n sweet commercial for AT&T and the Bold 9700, Stay One Step Ahead, lets you be a part of a movie (more like a commercial) featuring you, the Bold 9700 and of course "the network". In my opinion a very cool ad campaign, onestepaheadmovie.com connects to your Facebook account and runs through a short video that actually features you (it pulls info from your Facebook account). While connecting to Facebook may be a drawback for some, its actually pretty cool to watch the video (and kind of freaked me out when I saw my picture on the screen). So if you have a few minutes to kill this morning, you should definitely check this out. So what are your thoughts - marketing genius or total waste of time? Let us know what you think in the comments.
kd8dns Dec 23, 2009 at 12:16 pm
That is the shat! Awesome ad campaign on att and blackberrys behalf.
corydunbar#CB Dec 23, 2009 at 12:22 pm
this is one of the coolest marketing campaigns I've ever seen! I'm still more of a big red fan, but it makes the bold 9700 quite desirable.
Sgt_Smoker Dec 23, 2009 at 12:45 pm
Great idea!
Fun to watch yourself (kinda) in a spy movie.
posted to my face book page as well. :-) cool find.
dille_21 Dec 23, 2009 at 12:53 pm
Had Bold, James Bold on their shirts the day the bold 2 came out.
I find this pretty ironic.
richardha101 Dec 23, 2009 at 1:14 pm
Freakin' bad-ass.
tfrankson Dec 23, 2009 at 1:34 pm
cool
wiseolddragon Dec 23, 2009 at 9:58 pm
That was pretty cool!
JusticeCalibur Dec 24, 2009 at 1:51 am
hahaha. this is a great marketing tactic. Brought good laughs.
Imayam Dec 24, 2009 at 2:00 am
can anyone post a video of this movie? I really want to see, but I dont have a facebook account. I dont like facebook (no excuse, just dont like facebook). Anyone looking to help out?
davidnyc Dec 24, 2009 at 5:18 pm
Without a facebook account, the movie won't really be that impressive. It pulls data off your facebook and incorporates it into the film!
dasDestruktion Dec 24, 2009 at 1:16 pm
What a neat campaign! Wonder who helped them out with this one?!