One Step Ahead

Never before in my life have I felt like more of a secret agent than I did today. Granted it was only for a minute or two, but it was pretty cool. While nothing more than a frack'n sweet commercial for AT&T and the Bold 9700, Stay One Step Ahead, lets you be a part of a movie (more like a commercial) featuring you, the Bold 9700 and of course "the network". In my opinion a very cool ad campaign, connects to your Facebook account and runs through a short video that actually features you (it pulls info from your Facebook account). While connecting to Facebook may be a drawback for some, its actually pretty cool to watch the video (and kind of freaked me out when I saw my picture on the screen). So if you have a few minutes to kill this morning, you should definitely check this out. So what are your thoughts - marketing genius or total waste of time? Let us know what you think in the comments.