AT&T Bold 9700 Movie Lets You 'Stay One Step Ahead'

One Step Ahead
By Adam Zeis on 23 Dec 2009 11:50 am EST
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Never before in my life have I felt like more of a secret agent than I did today. Granted it was only for a minute or two, but it was pretty cool. While nothing more than a frack'n sweet commercial for AT&T and the Bold 9700, Stay One Step Ahead, lets you be a part of a movie (more like a commercial) featuring you, the Bold 9700 and of course "the network". In my opinion a very cool ad campaign, onestepaheadmovie.com connects to your Facebook account and runs through a short video that actually features you (it pulls info from your Facebook account). While connecting to Facebook may be a drawback for some, its actually pretty cool to watch the video (and kind of freaked me out when I saw my picture on the screen). So if you have a few minutes to kill this morning, you should definitely check this out. So what are your thoughts - marketing genius or total waste of time? Let us know what you think in the comments.

Reader comments

AT&T Bold 9700 Movie Lets You 'Stay One Step Ahead'

11 Comments

this is one of the coolest marketing campaigns I've ever seen! I'm still more of a big red fan, but it makes the bold 9700 quite desirable.

can anyone post a video of this movie? I really want to see, but I dont have a facebook account. I dont like facebook (no excuse, just dont like facebook). Anyone looking to help out?

Without a facebook account, the movie won't really be that impressive. It pulls data off your facebook and incorporates it into the film!