The BlackBerry Bold isn't on sale yet in the USA, but that isn't preventing RIM and AT&T from spreading word of the device to the masses. Just point your browser to blackberry.com/madonna and you can check out all the details behind Madonna's Sticky & Sweet Tour sponsored by RIM and featuring the AT&T BlackBerry Bold.
I'm not sure when this good-looking microsite actually launched (somehow I'd never seen or heard of this until I saw this CrackBerry Forum thread last night), but the tour has been on since August 23rd overseas and has now just hit the USA. xxxxpradaxxxx had this to say about last night's concert:
I Just got back from Madonna's Concert, and I'm Happy to Announce that RIM Was the Official Sponsor of Madonna's Sticky & Sweet Tour.
Not only were ALL the Tickets Labeled "Presented By Blackberry Bold" but there were BB Bold Booths, Blackberry Hospitality Rooms, and before the concert started there were NUMEROUS BlackBerry Commercials marketing the Bold as the New "Trendsetting Device". There was even a Special Section for RIM Employees.
The microsite features concert dates and tour details, information on the BlackBerry Bold (sign-up for release updates is coming soon), retrieval of your concert photo (Bold Ambassadors are snapping pics at the concert which you can pull from the site later) and even has some sweet Madonna wallpapers available for download so you can personalize your BlackBerry Bold. Too bad you can't actually buy an AT&T BlackBerry Bold yet to personalize. D'oh!! Ahh well.. you should still check out the Madonna BlackBerry Bold Site!
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WE WANT STORM WE WANT STORM WE WANT STORM
Madonna and sticky are two words that should never appear in succession. Www.
Shame RIM didn't do this for her European Tour, we had Golden passes for the first show in Cardiff on Aug 23rd & definitely nothing RIM related.....Was an Amazing Gig though :)
Wallpapers looks great, can't seem to find anything on ringtones though ?
Great find, thank you XpradaX
.....are two words which are inseparable, I think. Didn't you live during the 80s?
Those geniuses in Rim's/AT&T's marketing division should all be SO Proud.
As the release of the Bold has been delayed for so long rendering it's technology, somewhat,OLD and out dated already; it certainly seems appropriate to have an OLD Scanky entertainer endorse it. Good Job, you marketing gurus!
This is truely a sad day for me. I did not know RIM was sponsoring this tour. After seeing at one of her earlier concerts, she depicted McCain in a photo show with a pic of Hitler, and of course Obama was on the "good side" of the slide show, I can not support this company any longer. I was waiting (AND WAITING) for the Bold to show itself, but after hearing this, I can not support a company that supports this person. Seems like RIM is getting political, and considering that a vast majority of their product is used in business, supporting this person may have been a mis-step. The iPhone 3G I bought as a stop gap measure waiting on the Bold will be my new phone it seems, and this saddens me. But, I will not give my money to a company that in turn hands it over to a person with such low moral standards as Madonna. As "popular" as she seems, is it no wonder she does not have any product endorsements?? I wish RIM would have followed suit.
Sorry but I think you are reading too much into it. I don't think RIM are sponsoring Madonna for "political reason" at all but for marketing...Hundreds of thousands (if not millions) of people will see her gigs in North America. RIM will be looking at the potential number of people seeing their products at the shows = sales.
By the way I read your post your were waiting for the Bold but bought an iPhone 3G instead, so is that on AT&T ?...as they are involved in this promotion also.
Madonna's Previous Tour, the "Confessions Tour" was the HIGHEST Grossing FEMALE Tour in History.
Lets Run Down Some Numbers,
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On September 11, 2008, Madonna performed to a sell-out crowd of over 74,000 fans and a gross of over $12 million USD and surpassed all previous grosses at both the old and the new Wembley Stadiums.
At Her Zurich Performance she performed in front of an audience of 72,000 people, making it the largest audience EVER in Switzerlands History.
In her Lisbon show she had 75,000 fans, making it the biggest concert EVER in the Iberian Peninsula.
Also, Madonna's show in Montenegro was performed to more than 65,000, for the largest event ever held in Adriatic republic.
~~~~~~~
RIM/Blackberry Would Be Stupid To Look DOWN on the Sheer Marketing Potential offered by the Super Power Known as MADONNA.
Madonna is a household name, she is one of the most recognizeable figures in the world.
She's up there with Coca Cola and Mcdonalds.
Which Celebrity is better equiped to Bring Blackberry to the Mainstream?
Rosie O' Donnel?
Hannah Montana?
Hilary Duff?
Maybe ATT is going to release the bold!!!!!!!!!!!!!!