Sure Mobile Offers "Pay As You Go" BlackBerry Plan

By Adam Zeis on 19 Nov 2007 06:30 am EST
Sure MobileTheir name may not be know by most of us in North America, but Sure mobile flies their satellites high over the English Channel and services the islands of Guernsey, Jersey and the Isle of Man.  They introduced their Pay As You Go Blackberry plan to satisfy all those users afraid of commitment.  It seems to me that with the easy unlimited options not being terribly pricey, a PAYG choice wouldn't catch on.  Here is what Sure offers:
Internet and email access for 7 days on a BlackBerry handset will cost £5.  The £5 will be deducted from the pay as you go balance weekly.
  • Data services (email and Internet) can only be used on a Channel Island or Isle of Man Sure network.
  • All call charges are the same as on the standard Sure pay as you go price plan
  • Roaming countries, networks and call charges are the same as Sure pay as you go CAMEL roaming
I would hope (and assume) that Sure has done their research on the subject hence why the plan is offered to their customers. Pay As You Go or "no contract" phones do well here in the US, but the thought of having a plan to match for a Blackberry never entered my mind.

Topics: News & Rumors

Adam Zeis Adam Zeis "Mobile Nations Content Strategist" 3740 (articles) 2892 (forum posts)

Reader comments

Sure Mobile Offers "Pay As You Go" BlackBerry Plan


I guess its somewhat a step in the right direction. They need to introduce per KB billing if they do PAYG data for emails

I bought a [simple] Cingular GoPhone (pay as you go) for my 85-year-old mother-in-law. Anyway, that costs me $1/day only on the days that she actually makes a call, which I don't think is that bad. So really, for anyone else, it would be $1 every day, which is $30/month for unlimited calls.

Plus, if she breaks it (likely; she breaks lots of things), I am just out the cost of the phone and a handful of minutes, or I can buy another phone for $50 and transfer the minutes over.

I think £5 for 7 days is a pretty good deal for unlimited email/web. That is roughly $29.50/month (converted to US$). In the US, a BlackBerry costs $34.99/month for personal use with unlimited data with a contract, plus, you would have to pay $39-$59/month for voice.

I have a Treo 750, and I pay $39/month for 1000 minutes + $40/month for the PDA Unlimited data plan. So $80/month.

So that seems to be a bargain for me. Pay-as-you-go is not such a bad thing.