Sun Life Financial to use BlackBerry Playbook for group retirement sign-ups
Sun Life Financial has become the first major corporation to announce that they'll be using RIMs upcoming BlackBerry PlayBook in the field. The Canadian insurance company stated that it hopes to bring the PlayBook in for employee use during group retirement sign-up events. Traditionally comapny employees attend enrollment sessions put on by Sun Life, leave with forms and instructions, yet they don't sign up on the spot. Sun Life would put the PlayBook to use allowing the attendees of these events to complete the forms on the spot from the device and be done with it.
"Our vision is to make the enrolment process as simple and easy as possible," says Tom Reid, senior vice president of group retirement services at Sun Life Financial. "Employees who attend enrolment sessions will each have access to a BlackBerry PlayBook. Our education specialists will take them through the plan design, explain the benefits and walk them through the enrolment process. They will be able to use the PlayBook to instantly input all enrolment data."
They also noted that in the states where wireless sign-up methods like this have been implemented, they have seen sign-ups increase from 50% to nearly 90%. The PlayBook hasn't even been released yet (let alone announced) and already Sun Life is jumping right in. I'm sure we'll see plenty more stories like this in the coming months.