Strategy Analytics says BlackBerry is the cheapest, lowest risk EMM platform

By Chris Umiastowski on 8 May 2014 03:24 pm EDT

On BlackBerry's last quarterly conference call, CEO John Chen said that customers are responding well to the product plans that the company has shared with its enterprise customers. Chen described a customer base that is willing to wait to see what arrives from BlackBerry in November of this year.

Today BlackBerry was featured as the winning vendor in a new report from Strategy Analytics. I haven't yet had a chance to read the entire 54 page report, but it appears to be pretty detailed and analyzes most of the competition including Good, Airwatch, Mobile Iron and Citrix.

A press release with some good summary information on the report is included at the end of this post for your reading pleasure.

The report looks at two main scenarios. The first is companies building a enterprise mobile management (EMM) platform from scratch, while the second is a company migrating from BES 5 to either BES 10 or a competing solution. The analysis is conducted on a 5-year total cost of ownership (TCO) basis.

Strategy Analytics says that its report shows "BlackBerry offers an implementation and service package which is substantially cheaper than any of its competitors for the commercial grade EMM package", and goes on to describe how this isn't promotion-driven, but instead based on the single package pricing that BlackBerry offers.

Here's the big picture conclusion provided in the executive summary:

"Overall, Strategy Analytics findings suggest that BlackBerry is a strong choice for companies seeking lowest cost of ownership, particularly when there is also a need for a high level of trusted security. On intangible cost factors, no single player can claim to have achieved leadership across all areas. "

In the case of upgrading to BES 10 from BES 5, BlackBerry scores points in the TCO study because of the EZ-Pass program and by providing BES 10 software at no cost. They're also providing free licenses on BES 10 when a customer can show they've purchased a license from another MDM vendor. So BlackBerry is being aggressive.

Strategy Analytics calculates that it's significantly cheaper to migrate from BES 5 to BES 10 instead of migrating to any of the competing products, as shown here:

Hopefully BlackBerry will get some mileage out of this report. At least they are asking potential customers to opt-in (with name, email, phone number) to download a copy of it. I just can't help but think they'd get even more mileage if they did something a bit more interactive and personal instead of tossing a massive white paper at their audience.

I think the enterprise sales team would do well to read a copy of Chet Holmes, "The Ultimate Sales Machine". They'd be able to take this TCO report idea and leverage it into a actual sales with more effect.

Here's the full press release:

Editors Note: There are 2 figures accompanying this press release.

WATERLOO, ONTARIO--(Marketwired - May 8, 2014) - BlackBerry Limited (BBRY)(BB.TO), a world leader in mobile communication, today announced that BlackBerry® Enterprise Service 10 (BES10) is the most cost effective multi-platform enterprise mobility management solution, according to a report by the global market research firm Strategy Analytics.

"Our detailed report found that the pricing offered by BES10 creates a lowest-cost migration path from a TCO perspective", said Andrew Brown, Executive Director, Enterprise Research at Strategy Analytics. "We attribute this to multiple factors, including the Enterprise Server License Trade-up program, the impact of BlackBerry Software Assurance across its Advanced and Premium support categories, and new tiered support categories."

The Strategy Analytics report, "Enterprise Mobility Management: A Review of Total Cost of Ownership,"1 found that BES10 is the lowest cost Enterprise Mobility Management (EMM) solution based on a five year total cost of ownership (TCO). Migrating from BlackBerry Enterprise Server 5 (BES5) to a BlackBerry competitor is, on average, more than double the cost over five years than migrating from BES5 to BES10. The Strategy Analytics report went on to note that the "all inclusive" nature of the BlackBerry offering provides a tangible cost advantage which is then sustained throughout the TCO period.

"BlackBerry customers consistently tell us that cost, coupled with world-class security, is a top priority when choosing a multi-platform mobility management partner," said John Sims, President, Global Enterprise Solutions, BlackBerry. "The report exemplifies why BlackBerry is the only company that can support the full range of EMM requirements, from the most secure to the most open BYOD environments. Customers also recognize the additional security provided from our global NOC infrastructure. No other company has this range of capabilities and we will work diligently to earn the trust of enterprise customers globally."

Strategy Analytics analyzed the TCO of each solution and took into consideration multiple cost drivers, implementation, support and payment scenarios for enterprises migrating from BES5 to BES10 or to other mobility management platforms, as well as enterprises adopting an EMM solution for the first time.

Based on the report, BlackBerry ranked the strongest in these categories:

  • Lowest TCO for commercial EMM deployments: BlackBerry offers an implementation and service package that is substantially cheaper than any of its competitors for the EMM package. (See Figure 1)
  • Lowest TCO for EMM deployments in regulated and high-security environments: Even in a fully regulated environment where BlackBerry offers the highest form of security, it also proves to be the lowest cost solution based on a five year TCO.
  • Highest security: CIOs and IT decision makers listed BlackBerry as the most secure solution. The report concluded that competitors do not offer the same level of IT policies and compliance controls as BlackBerry and cannot deliver a similar end-to-end security model.
  • Scope of EMM capabilities: BES10 offers the most comprehensive set of capabilities for the broadest range of customers, including regulated, enterprise and SMBs. (See Figure 2)

BlackBerry EZ Pass Migration Program Gains Momentum

Customers are realizing the benefits and cost savings of the recently launched BlackBerry program, which provides free license migration and support for BlackBerry customers to move from BES5 and other MDM platforms to BES10.

Since the program launched on March 31, 2014, more than 800,000 BES10 client access licenses have been issued to customers worldwide. The enterprises participating in the program represent a cross-section of industries from financial services and healthcare, to telecommunications and government organizations. Migrations to BES10 include customers using other MDM vendors such as AirWatch, MobileIron and Good Technology.

The BlackBerry EZ Pass migration program is designed to help customers take full advantage of the BES10 multi-platform solution by seamlessly migrating from BES5 and includes access to BlackBerry's technical support services.

For more information about the BlackBerry EZ Pass migration program, please visit: For more information about BES10, please visit:

For more information about the Strategy Analytics report, please visit

To view the figures accompanying this press release, please visit the following links:

Figure 1:

Figure 2:

Topics: BBRY BES10 Editorial

Reader comments

Strategy Analytics says BlackBerry is the cheapest, lowest risk EMM platform


Came here just to see the one or two word comment that's posted at the same time as the article. Was not disappointed. :-)

Posted without the aid of AutoCorrect with my physical keyboard via CB10

That's their intention, but it's typically things like:
"Good Read!"
"Great News!"
"Good News!"
Or something like that. And they are posted like seconds after the article is posted. I don't know why, but I find it kind of hilarious. I'm easily amused, I know... :-D

Posted without the aid of AutoCorrect with my physical keyboard via CB10

You must be new here. No worries. :-)

Posted without the aid of AutoCorrect with my physical keyboard via CB10

Aww, how cute, he has to resort to name calling. Don't worry friend, enjoy your childhood while you can. :-)

Posted without the aid of AutoCorrect with my physical keyboard via CB10

Apologies if it's a dumb question.
But is each license carry the same cost no matter what platform the devices are?

Posted via CB10

Android and Apple tend to be hire if you want full security offerings

Posted from my awesome HUB enabled  Z10

I'm sure the sales team is following up with their leads to present this, and break it down. The opt in email prospects will no doubt be the first calls on their lists, other than the largest organisations and the ones on BES5.

Posted via CB10

Great article. I agree that BlackBerry needs to use this to help it's sales teams. But there is no evidence out there that they are NOT using it. Also maybe they are. Or maybe they are creating a plan to utilize this information better.

Posted via CB10

It's information like this that blackberry needs to plater in newspapers and magazine adds

Z10 on Telus

Not sure mass market publications are the place to advertise something like this which talks about corporate device management tco

Posted via CB10

I had the privilege of comparing 5 of the worlds top MDM solutions against BES10 last year, and without a shadow of a doubt BES10 was the most economical and lowest TCO.

Would you like to write up on that in depth? It may be useful for the other folks. Thanks

Posted via CB10

Well done!
But IMMO QNX (still owned by BlackBerry) is the key for the next generation of internet in the name of freedom performance and security.
This basically is what all other "giants" are looking for to clear the FCC issue.
These absurd services parasites become unnecessary.
A service bus based on QNX would rule the connected world without maintenance and without men in the middle!
Push this awesome rt kernel to the internet infrastructure and We'll see what happens...
Cheers BlackBerry

I totally agree, there should be some effort to communicate what this means for the average consumer since reading an entire white paper could be a daunting task for most.

That's good news. Not sure if spinning on it wouldn't be counter productive until other studies (and usage) turns it to an indisputable fact. I believe they will use it in their meetings, on a one to one basis, that's the "on the road, restoring contact and confidence with loyal customers" step 1 ... The fact is stronger than the promise and somehow, I believe that if BlackBerry isn't trumpeting right now, it is because they've set the EZ program exactly on this study basis. Trumpeting right now may turn into criticism and disputing the validity of the study (with more like "one concern still is what the future of the company is"); that's always the risk. Semi-shadow may be the proper place for now.

Once somehow more in the wild, the word of mouth and (CEx) media reports will flourish. Then (i.e approx at the same time than BES12/Q10 launch) it'll be the perfect timing ...
The "momentum", this time in a sector they do dominate ...
I like this tune.

And the only one to provide actual end-to-end security that actually also (optionally) includes the devices and their manufacturing supply chain as well. None of the other MDM vendors make their own phones (or, LOL, tablets)...

"No Q10?" -> "Buy from Chen... "

When they say EMM they are talking about BlackBerry managing all mobile devices, not just their own.

Did not see it mentioned here but in Beta Zone it mentioned that since the program began 31/March/2014 800,000 BES10 access licenses have been issued.

Go BlackBerry go. I would like to see your app store advertised along the likes of iPhone, Android and windows phone. Most times I know you have the app for it but your store isn't being advertised. Why is this? What can we do as a community to help?

Posted via CB10

When I saw that Delta Airlines didn't have a BlackBerry icon on the app section of their website, I sent them an email complaint. Although they didn't add an icon, they did add a link to the sidebar - better than nothing...

Posted via CB10

Windows and backup to a computer is the weak "link" of everything. Your data might be safe on your 'Berry, but can be sniffed out on your much less secure PC.

Bitlocker or write backup files to encrypted partitions or encrypted usb thumb drive (remove and keep safe after backup), or copy from Windows to encrypted Linux partition, secure wipe the original .BBB file on Windows incl. wiping free space. Swap file, page file, hiberfil.sys and temp files always a worry if you're paranoid about it.

"No Q10?" -> "Buy from Chen... "

Chris, could you give as much detail on the "build from scratch" scenario as you give for the "start with BES5" scenario? Does BB have the lowest cost in that "build from scratch" scenario too?

BlackBerry has the lowest cost versus it's competition. If going with BBRY, that's it, that's all you need.
As for GOOD, KNOX etc., you will be forced to utilize different companies and services, something that gets the cost out of hand, not to mention, these other services don't support a multi-platform environment.

The only company that can compete with BBRY is Apple, excluding the multi-device support. They only support iPhones. A massive negative IMO.

Posted via CB10

This really does not mean a whole lot. BlackBerry is essentially doing what T-Mobile is doing in the wireless space. Offering cheap or free services just as a quick fix to steal back customers from their competitors. That is not a sustainable model and more of a marketing ploy than an actual long term strategy.
Mobile Iron, Airwatch, Citrix and Good are comparable to Verizon, they don't need to lower their prices because people know what they are getting. They don't have to guess what major change or executive clear out might be happening again in one year.
Hopefully BB succeeds but I am not one of the ones who will always be in a constant "wait and see" mode.

That's great, but my corporate email is hosted Exchange and my hoster tells me that BlackBerry will not provide them with hosting resellers licensing the way they did with BES 5.

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