Sprint introduces One Up annual upgrade program

By Adam Zeis on 20 Sep 2013 07:30 am EDT

Just as suspected, Sprint has announced their One Up annual upgrade program today. The new program allows users to upgrade their devices more frequently while saving on bundled talk, text and date. Customers on the program will be able to save $15 off the standard My Way plan and pay $65 for unlimited usage. The pricing for devices will be spread over a 24 month period and customers and upgrade to new devices with a trade in after 12 months. 

Press Release

Sprint One Up Along With Sprint Unlimited Guarantee for Life Available to New and Existing Customers on Sept. 20

OVERLAND PARK, Kan. (BUSINESS WIRE), September 20, 2013 - In continuing its commitment to offering customers the best value in wireless, Sprint (NYSE: S) announced today Sprint One UpSM, a new upgrade program that gives customers unlimited talk, text and high speed data while on the Sprint Network plus the ability to upgrade their smartphone every 12 months starting at just $65 a month1. The new program is available Sept. 20 to new and existing customers on Unlimited, My WaySM and My All-inSM plans.

Sprint One Up offers customers an affordable option to upgrade their device more frequently. With Sprint One Up, participating smartphone customers get unlimited talk, text and data for an introductory rate of $65 per month – a $15 per month savings off their Unlimited, My Way standard rate plan and Sprint’s guarantee of unlimited talk, text and data for the life of the line of service2. Sprint One Up is also available for smartphones on the My All-in plan as well as on tablets in combination with tablet plans starting at just $5 a month.

To participate, customers simply purchase an eligible smartphone or tablet and agree to 24 monthly installment payments for the device. For a limited time, customers can enjoy no down payment for the device. After 12 consecutive payments, customers can give back their current device and upgrade to a new smartphone or tablet.

“Sprint One Up is the best value in wireless,” said Sprint CEO Dan Hesse. “The new program gives Sprint customers the ability to upgrade every 12 months and unlimited talk, text and high speed data for just $65. And, unlike other carriers, Sprint guarantees the unlimited talk, text and data for life. No other plan can compare.”

Sprint One Up for Existing Sprint Customers

Existing customers meeting upgrade eligibility requirements also can participate in Sprint One Up. In celebration of this significant launch, Sprint is rewarding current customers with the opportunity to join Sprint One Up through the holidays. Sprint customers who are not yet upgrade eligible, but have had their current phone for 12 months, can give back their current eligible phone and sign up for Sprint One Up, provided they meet the credit qualifications3.

Best Value in Wireless

Sprint continues its commitment to offer the best value in wireless with Sprint One Up and Unlimited, My Way and My All-in plans. Sprint One Up features:

  • Unlimited talk, text and high speed data on smartphones guaranteed for the life of the line of service starting at $65 a month (excludes surcharges and taxes)
  • Annual upgrades on smartphones and tablets
  • 0% APR monthly installment payments for the device

Single Line Smartphone Comparisons

Sprint customers also will see significant monthly savings — up to $45 a month – compared to similar plans from AT&T and Verizon4.


Sprint continues to bring a better wireless experience to more customers across the country as it builds out its all-new 3G and 4G LTE network and is projected to provide LTE to 200 million people by the end of 2013. For the most up-to-date details on Sprint 4G LTE, visit www.sprint.com/network. Customers can also check www.sprint.com/coverage for updated coverage maps.


Sprint One Up is available in Sprint company-owned stores to new and eligible existing customers on Sept. 20 (program currently not available in Florida and Washington, D.C.). Visit www.sprint.com/oneup for more information.


Topics: Sprint Carriers

Adam Zeis Adam Zeis "Mobile Nations Content Strategist" 3740 (articles) 2892 (forum posts)

Reader comments

Sprint introduces One Up annual upgrade program


I'm happy that they are doing this.
But at the same time I'm not.
I would like to upgrade to a Q10 even though I have no problems with my current phone.
But I really don't want to get rid of my 9930 because its the best phone that I have owned and that bridge is totally functional with it.

I was originally excited about this plan. Now not so much. It will STILL cost you the same at the end of your plan. Here are the quick numbers I ran(using a Q10 as an example):

Q10 = $529.99 / 24 = $22
Unlimited, My Way with Unlimited data on the phone = $80 - $15 discount = $65
Plan $65 + $22 Device Payment = $87
$87 * 24 = $2,088 for 24 months
Or $1,044 for 12 months and then you get an upgrade

There is this caveat on the website:
*Unlimited while on the Sprint network. $15 monthly discount expires after final installment payment. Guarantee is valid while on qualified plan. Price and phone selection subject to change.

So, you pay for the phone and then you go back to your normal payment. Looks like Sprint is just using the $15 discount to reel you in and be able to compare to T-Mobile's plan more favorably.

I will say, it's better than Verizon and AT&T where you pay on top of your plan.

I guess if you really WANT to upgrade every year then it's not too bad because you end up only paying an additional $84 at the end of the year, compared to what you would pay normally. They say the no down payment on the phones is for a limited time. If you could pay up front and bring down the price then it wouldn't be terrible, it might end up making the One Up the same price as a normal plan.

The one question I have about the One Up is how it works with multiple lines. Does the monthly discount go down? Or is it only one the first line on the plan?

I just chatted online with a Sprint rep and they said each line qualifies for the $15 credit for the One Up. If what they said is true then you multiply the number of lines you have that are participating by $15 and that will be your discount. For me it would be 5 lines and the break down would look something along these lines:

Line 1 : $80 - $15 = $65
Line 2 : $70 - $15 = $55
Line 3 : $60 - $15 = $45
Line 4 : $50 - $15 = $35
Line 5 : $50 - $15 = $35
Total : $310 - $75 = $235

That's before any discounts you may receive and before the device payment

I was excited about this now I'm not so sure.I want to keep my large screen Android phone and get the Q10 to be my daily driver. Guess I'm just going to wait for one of my lines to be up for a regular upgrade.