Sprint fires back at T-Mobile's prices with new $60 Unlimited Plan

By Derek Kessler on 21 Aug 2014 12:12 pm EDT

Sprint's not leaving the single-line users out of the party — they're offering a new $60/month unlimited talk, text, and data plan. There's just one catch: You have to bring your own device, pay for one up front, or sign up for Sprint's Easy Pay monthly payments and upgrade plan. That said, if you're a Sprint customer (or are considering being one), that's still some substantial potential savings you're looking at.

The plan is, as Sprint is quick to point out, a full $20 less than a comparable unlimited offering from T-Mobile, and that larger competitors AT&T and Verizon don't even offer unlimited plans. The new individual plans follow the recently-announced price reductions and data cap raises to Sprint's Framily plans. Sprint's been through something of an upheaval in recent weeks, following the collapse of their bid to purchase T-Mobile and the installation of new CEO Marcelo Claure. He has promised changes to Sprint, and is executing quite strongly on his word of price cuts before network improvements.

Whether that's enough to rescue Sprint from its doldrums, that's hard to say. Are these reduced family and individual plans enough to interest you in spending some time with Sprint?

Thanks to Nostradamus for the tip!

Press release:

It's a New Day for Unlimited Data

Sprint $60 Unlimited Plan – Unlimited Talk, Text and Data –The Best Value on Unlimited Data

$20 Cheaper than T-Mobile; Not Offered by AT&T and Verizon Wireless

OVERLAND PARK, Kan. (BUSINESS WIRE), August 21, 2014 - It's a new day for unlimited data in the wireless industry as Sprint (NYSE: S) announces the best unlimited wireless plan available from a national carrier with the Sprint $60 Unlimited Plan. This plan provides consumers unlimited talk, text and data while on America's Newest Network for just $60 per month, a $20 savings compared to T-Mobile's $80 per month unlimited plan. Simple, easy, affordable – the Sprint $60 Unlimited Plan is available to both new and existing Sprint customers starting tomorrow, August 22. To qualify for the plan, customers must purchase their device through Sprint Easy Pay, pay full retail price or bring their own compatible device.

Whether communicating via email or text, socializing via picture-sharing or tweeting, or navigating with GPS, consumers rely on their smartphones for all of their daily needs. Last year U.S. wireless consumers devoured 3.23 trillion MB of data, according to CTIA's annual survey1, which equates to watching more than 153 billion five minute cat videos on YouTube, or streaming more than 53.8 billion hours of music on Spotify. Meanwhile, millions of American consumers restrict their usage, fearful of data limits with overage charges. With the Sprint $60 Unlimited Plan, consumers no longer have to worry about high bills based on how much data they are using. Enjoying daily life with the unlimited support of a smartphone has never been so easy.

"People know Sprint for Unlimited," said Marcelo Claure, Sprint CEO. "We have long been the leader in offering customers unlimited data and that leadership continues today with our new $60 unlimited plan. Unlimited talk, text and data for $60 is the best unlimited postpaid plan available. And, we've listened to our loyal customers; we're making the Sprint $60 Unlimited Plan available to both new and existing customers."

Sprint's new everyday price of $60 a month for unlimited saves customers $480 over two years against T-Mobile's $80 everyday pricing. And, customers can save $120 over two years versus T-Mobile's promotional price…and they don't have to jump through T-Mobile's hoops and recruit their friends.

Just days ago, Sprint declared a new day for data and announced the Sprint Family Share Pack – a new shared-data plan that can give customers double the high-speed data at a lower price than AT&T and Verizon Wireless. Whether consumers prefer to share or have unlimited data, with Sprint, they can find just the plan they need to get the most out of their smartphones, tablets and other wireless devices.

"With the new Sprint Family Share pack and now the Sprint $60 Unlimited Plan, Sprint is giving consumers what they want: choice, simplicity and value," Claure said.

The Sprint $60 Unlimited Plan also is an ideal fit for small businesses, enabling their employees to be more productive in more places and providing the ability to stay on top of what matters most.

Source: Sprint

Derek Kessler Derek Kessler "Managing Editor of Mobile Nations" 89 (articles) 5 (forum posts)

Reader comments

Sprint fires back at T-Mobile's prices with new $60 Unlimited Plan


I agree but the population in the states is FARRRR more than here in Canada. I believe that play a role in it....the plans here suck big time...

Haven't you notice that the 3 big players here have the same plan?
My friends future son inlaw is from Europe and hey said that our Canadian plans and 3 times more here.

Everything's more expensive in Canada...except maybe maple syrup. But I hear there's a cartel that control its prices too...

It's a bit pricey up here too. Most of it is made in Quebec (French province of Canada, the rest of Canada is pretty much English for those that don't know)

Anyway I buy mine at Costco...
Have a good one.

www. carm. org

Even maple syrup is pretty expensive and I don't even think that we have the option of unlimited plans here.
Imagine: Unlimited talk, text, data, and maple syrup... Who even cares how much that would cost!

ॐ Posted via CB10 on my ‎Z30

Pineapples are sold here in Tropical North Queensland for about $3 to $4, pretty much the same price or cheaper in Germany...

Go figure...

(And we grow them here by the truckloads)

 BlackBerry? I premdict the future's gonna be chenomenal! 

We have Wind Mobile that offers exactly that, unlimited everything. The only catch is that their coverage is terrible :(

Powered by BB

I get unlimited talk text and data ( throttled at 10 GB ) from T-Mobile for 45$/ month. You all are getting milked!

Carbon Fiber Z10 w/Leather Holster

I have the same pricing. Hopefully it doesn't change.

 is SuperCaliFragilisticExpialidocious

I think all this Sprint/T-Mobile stuff is irrelevant to CrackBerry until a clear indication is given that they will carry future BlackBerry products! At least with T-Mobile you'll get by with factory unlocked devices, but with Sprint.... you're basically waving good bye to BlackBerry (until things change).

Posted via CB10

I thought so. In my opinion, GSM is the only way to go with Blackberry, or any device really. Why tie yourself down to your carrier? It's limiting your choice for no good reason.

Also, I think the carrier talks are important for Blackberry users no matter if the carrier sells the brand or not. I want the best deal for my phone plan so I like hearing news like this.

Nifty Foods! C003262E5

CDMA devices in most cases (as it is with Blackberry and Apple) carry both CDMA and GSM radios. The GSM radio is generally unlocked by default.

If you don't have a cdma device to bring, and sprint doesn't sell the BB u want, what then?

Posted via CB10

I'm the same way. But realize that going forward (starting with the Z30 actually,) we are not going to get some features that are controlled by TMO: WiFi calling, and voLTE (the jury's out on that one.)

But getting devices shouldn't be hard. I mean, band 4 is used in both Canada and the US, band 2 as well. The only unique band that TMO uses is band 12...but that's not for a lot of places.

Shit just got real. Everyone over at Android Central has their panties in a bunch!! To bad the Z30 doesn't work on Sprint.

I still rather keep my $60 unlimited plan on TMO (grandfathered).

Blackberry and Android fan on T-Mobile

I love people bragging about their chappy plans from T-Mobile

Carbon Fiber Z10 w/Leather Holster

Competition always good.

Hope we see more of that... and prices lowered even more.

 BlackBerry? I premdict the future's gonna be chenomenal! 

At leased you can use an unlocked BlackBerry device on T-Mobile's network!
FYI: I'm not trying to start the unlock thingy again. ;)

I'll stick with T-Mobile myself. I enjoy being able to take my phone to another carrier if I want.

Nifty Foods! C003262E5

In 2015, you're supposed to be able to do so with Sprint phones as well. Right now, their phones can't be unlocked (despite having GSM/UMTS bands--like the Sprint Q10.) But they've said starting 2015, they should be.

We my friend, this is the only thing I see wrong with this. How many unlocked BlackBerry devices have you seen for sale from shop BlackBerry have been CDMA?

No, I'm saying starting 2015, a Sprint (CDMA) phone can be taken to other (GSM) carriers. We can hope their phones don't regress to just UMTS 900/2100 again, and actually have more LTE bands than the Spark ones, but that remains to be seen. Right now, you can't take a Sprint LTE phone to a GSM carrier--foreign or domestic.

The thing is we are talking about coming to Sprint not leaving them or am I in the wrong article comment area?
I do wish us Sprint users had more options like a full touch device made by BlackBerry. I just replaced my wife's Android with a Windows phone. Only if I could have gotten her an all touch BlackBerry device.

They have, when the z10 came out they had/have a plan for $50 unlimited everything. I still pay that today.

Posted via CB10

I don't know about the highspeed part since i never use LTE but it is fast enough for me. There is a limit, i believe it's 10g and then it gets slowed down but ever since they stopped including music streams against that limit i haven't gone over once.

Posted via CB10

It's limited and you get throttled down to 2G. That's why I made the move to the $70 plan

 is SuperCaliFragilisticExpialidocious

Their network coverage wasn't that good for me in the 28213 zip code. Customer service at the store was a deal breaker. I'm sticking with Verizon.

Posted via CB10

We need this in Canada ! But i know it will never happen... we need more competition to lower the prices !

From my Z30 

I would switch in a heartbeat if they only had decent coverage in my area. Verizon is the only viable provider here unless you want about 50% coverage.

Posted via CB10

I'd rather crap plans in Canada than to be some irrelevant consumer who has to deal with these carriers waving their junk around like this. But, Americans want marketing and childish nonsense like this so it's probably super cool dude! What they're doing is so clutch, bro.

Posted via CB10

Americans as in United States? Just want to clarify because Canada and Mexico are part of the Americas. And why lump "Americans" from the USA if that is who you were or what you were referring to?

Posted via CB10

I am happy to call myself a Canadian and appreciate the differentiation. I think Mexicans also prefer it. I suppose we could call them United Statesians or something, if you prefer.

ॐ Posted via CB10 on my ‎Z30

Technically speaking, you're right. But figuratively speaking, you're wrong... if you go to europe (and pretty much every where else in the world) and you say you're american, they will automatically assume you mean the U.S.... i live in California and i have yet to meet a mexican claiming they are american...(even when they become u.s. citizens.)

Posted via CB10

That's only because society has gotten used to it. Plus, calling someone from the U.S United Statesian would be a pain

Posted via CB10

I don't really understand what you are saying... but we are all consumers and we live in a fallen world.

If companies can take advantage of us and over charge us believe me they will, no matter if we are Canadians or Americans or whomever. This is the world we live in and it will not change.
It's a numbers game who can make the most profit etc and even if you don't know it, you are part of the game.

The question is how you play the game and can you see the bigger picture that takes place outside the game...

Take care.

www. carm. org

Wind has a unlimited plan in Ontario for 40 dollars a month. Only problem is its coverage is mostly limited to the gta. Was looking at them myself but they only carry q10.......

Posted via CB10

If you buy a Z10 or Z30 from BB, they can be used on WIND. Z10's USD 200, the Z30 is USD 350. Not sure what Canadian prices are.

Even if you buy a Z10 STL100-3 or Z30 STA100-5 from Kijiji or something, provided it's unlocked, it will work just fine on Wind Mobile.

Does Sprint have any plans that are not unlimited? I don't need unlimited data. My 2.5 gb on T-Mobile is fine so switching would just be paying for something I would not use.

Posted via CB10

Sprint could SUCK my Penis... I'm looking forward to see them fail... boycott Sprint. customer svc. Sucks monkey balls. There plans suck donkey DICK. The CEO is a Deusch bag

Posted via CB10

Geez, why don't you tell us how you really feel!

There's no need to be so crude & vulgar. Sprint is terrible but that doesn't justify the unnecessary language.

Posted with my T-Mobile USA  Q10 via CB10.

You know they just got a new CEO, right? If that's indeed who you were talking about, what makes you say that?

I feel sorry for the Americans. In Germany this is USD 25 per month, in Austria it even is substantially cheaper. I don't think it is that more difficult to run a network in the US compared to Austria with all its mountains.

Posted via CB10

Europe has the most expensive rates in Europe. You obviously don't live there. It costs $120 USD for 2 GB data, unlimited text, and talk.

Carbon Fiber Z10 w/Leather Holster

Geographic distance is greater, except unless you're talking about Russia. In Europe, you may get by using high frequency spectrum, but it's difficult in the US. That's why carriers that have low frequency (700 MHz) spectrum are doing well. Greater coverage, although at a bit of drop in speed.

I applaud the efforts to retain and attract more customers but, they seriously need to invest in the quality of the services and products they offer first. Boost their ratings in that regard and the people will come. Too many of us believe in getting what you pay for. These sentiments apply to T-Mobile as well.

I would love to pay Sprint or T-Mobile prices but have Verizon quality services. I don't see that happening any time soon though.

Posted via CB10

Exactly my sentiments, but as has been proven people don't always go for the best, ie BlackBerry, some go for the hype and lights, ie iPhone and Samsung.

Posted via CB10 on my Q10

Exactly. The day Sprint or TMO start offering Verizon-level services and achieve Verizon-like customer bases, that's the day you can 1) kiss unlimited plans goodbye, and 2) kiss low prices goodbye.

It still all comes down to coverage and both T-Mobile and Sprint are lacking in that department.

Found this quote online and it applies quite nicely to both T-Mobile and Sprint:

"When you have a great network, you don’t have to compete on price," Sprint’s new CEO, Marcelo Claure, told LightReading last week. "When your network is behind, unfortunately you have to compete on value and price."

yes!! keep it up!!! that way Tmobile will drop the prices even more... my bill is about 103.00

simple Choice unlimited talk, text 50.00
unlimited 4G lte with 3gb hotspot 20.00
insurance crap (which i never use) 7.99
EIP installment : 11.75

with the -10.00 that tmobile is gonna offer and i pay down my EIP that will be around 80.. now with this maybe tmobile will offer something else. lol

The customer always wins with completion. If any of the recent industry consolidation would have happened, this price war would not be taking place. Au contraire.

Posted via my QNX Z30

When we were with sprint, we never got charged what they said. It was always more. We finally switched to t-mobile and we could not be happier. Besides, one of the benefits of t-mobile is that you can bring your own gsm phone. With sprint, you have to have a CDMA phone and the availability is limited.

With t-mobile we get international data roaming. It really works. I've used it several times already. Sprint dropped their roaming agreements down on the southern border with Mexico so we were paying thru the nose anytime we went to Mexico to see clients even if it's just across the border. Bad move sprint, you alienated all the people down by the border from Brownsville to San Diego.

Posted via CB10

It always kind of amazed me how many carriers you have there given population and land mass. Perhaps your prices are not that bad with that in consideration.

Posted via my QNX Z30

Had high hopes Verizon was coming to Canada taking over Wind and Mobilicity with the resources to undercut the big Canadian 3 and to upgrade Winds' dubious cell phone towers. Bell has outstanding reception and yet you can't help but feeling hosed each month.

Sent from my BlackBerry Z30

Verizon would not lower your bill. They are known as the most expensive.

Furthermore, you like the idea of an American company coming and destroying Canadian companies? I guess patriotism is a thing of the past.

Posted via my QNX Z30

Don't worry about U.S. mobility companies coming to Canada. Our governing body, called the CRTC, ensures that the big 3 have their rule. As someone said, the big 3 have the exact same plans. That is so true. How they don't get caught breaking ant-competition laws by price fixing is beyond me.

 BB10 is the best; on a Z30... awesome!

Too Bad Sprint's service isn't Good. THAN & ONLY Than, would it be a Great Deal. Ultimately, you Get What you Pay for. I switched from AT&T from LA. To Sprint, in Denver. Denver, loves to say its a "Big City".... Its not. The Excuse Sprint gives Denver. Is " We're only a 10 market"....every other Network has @ Least 4G. At&t & Verizon have LTE. Switched to Verizon one year ago. I have been Very Pleased with them. Not only do I Now have 4G XLTE. But the Sound Quality as well as reception on phone conversations is Awesome!! & let's face it, when it comes to B.B., Verizon Stocks them. Period

Posted via CrackBerry App

(even though I only pay for $61.99 on AT&T with Unlimited grandfathered everything, I'm still cheap like that)

Posted from my BlackBerry Q10 on AT&T

Ohhh I just tried out the Sprint website and apparently, the plan does not include hotspot, which will cost an extra $10-50/month depending on whether you do 1-6 GB.

Still pretty good though. Who needs that hotspot stuff anyway right? (::sarcasm::)

Posted from my BlackBerry Q10 on AT&T

I would like to see Sprint/Softbank do a deal with BB to at least have access to all the BB phones that are released in the US or even a 30-day exclusive before the other carriers get the phones. We all know T-Mo pissed off Chen and this would be a great opportunity to tap into the BB crowd.

Also, would like to see Sprint/Softbank tap into BB vertical markets with special offerings for those companies thereby creating a mutually beneficial relationship between Sprint/Softbank and BB. This would set them apart from the other providers. Sprint/Softbank could give the BB vertical market companies special incentives and vise versa.

Sprint/Softbank could work with BB to help create secure networks for gov and corporations security needs using the BB technology.

In addition, I'd like to see Softbank go after Dish. This would give them the 700Mhz spectrum that they need to enhance long distance and building penetration and then they would not need to participate at the upcoming auction for the 600Mhz spectrum. It also gives them content.

Getting Dish would put them on par with AT&T and Direct TV (assuming that deal is approved) and with Verizon with FIOS. This would leave T-Mo on the side of the road.

Also, the Dish move would give Sprint/Softbank access to peoples homes and other potential services like security and home automation, etc..

Since both companies are in the process of making a comeback, what would they have to loose in working together. Both companies have scrappy leadership and it would be a win for consumers.

For perspective, it is cheaper to burn a copy of 10 gb of books to dvd and mail it to your friend. than it is to send it through your phone.

So for some reason when a post office worker, or even from UPS or FedEx, drives an expensive diesel vehicle to your house, carries it to a large warehouse with expensive utilities, with other workers who have expensive health benefits, who sort it and send it to another place in another fleet vehicle...

This ordinary transaction is somehow less expensive than a stationary cell tower.

That means data is too expensive.

Posted via CB10

To late Sprint. I switched to T-Mobile almost 3 months ago, and I am neeeeeeeeeeever coming back. I got me a Z10 and I am pleased with my new service. You refused to offer the Z10 or Z30, so I had to kick you to the curb. Good riddance!