Sprint Announces the BlackBerry Curve 3G!

By Kevin Michaluk on 15 Sep 2010 10:45 am EDT

Sprint BlackBerry Curve 3GSprint BlackBerry Curve 3G

Following up yesterday's announcement of the Verizon BlackBerry Curve 3G, today RIM and Sprint have announced the new BlackBerry Curve 3G will be available on Sept. 26 via direct channels and October 10th everywhere else. Read on for the details! 

Press Release

Popular Series Continues with New BlackBerry Curve 3G from Sprint; Able to be updated to BlackBerry 6

New model of the popular BlackBerry Curve smartphone features a sleek, professional look with a chrome-like finish, textured battery door, more memory and two color options - Graphite Gray and Royal Purple

OVERLAND PARK, KANSAS--(Marketwire - Sept. 15, 2010) - Sprint (NYSE:S) and Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM) today announced the upcoming availability of BlackBerry(R) Curve(TM) 3G (model 9330), a new addition to the popular BlackBerry Curve family of smartphones. The new model offers Sprint customers a powerful, feature-rich handset at an easily affordable price.

BlackBerry Curve 3G will be available beginning Sunday, Sept. 26, through Sprint's direct ship sales channels including Business Sales, Telesales (1-800-SPRINT1) and Web sales (www.sprint.com) for $49.99 with a new two-year service agreement, after a $100 mail-in rebate (taxes and surcharges excluded). It will then be available in all remaining Sprint sales channels beginning Sunday, Oct. 10.

The new BlackBerry Curve 3G smartphone features a sleek and professional look with its slim and lightweight form factor, textured battery door and a new chrome-like finish in Graphite Gray or Royal Purple. BlackBerry Curve 3G has 512MB Flash memory as well as a MicroSD/SDHC slot that supports up to 32 GB memory cards for media storage.

This new smartphone ships with BlackBerry(R) 5 out of the box and is BlackBerry(R) 6 ready. BlackBerry 6 is a new operating system for BlackBerry(R) smartphones that will be available to Sprint BlackBerry Curve 3G customers in 2011. It retains the trusted features that distinguish the BlackBerry brand while delivering a fresh and engaging experience that is both powerful and easy to use. Key enhancements will include a new intuitive user interface, new Social Feeds application, WebKit browser and universal search.

"The BlackBerry Curve series continues to be a tremendous success," said David Owens, vice president of Marketing for Sprint. "We are excited to offer this new model and then bring the new BlackBerry 6 operating system to it in 2011. BlackBerry Curve 3G offers the same value and form factor our customers have come to expect but it also provides key enhancements to stay productive and entertained with email messaging and the latest multimedia and social media features."

BlackBerry Curve 3G offers many popular features including:

  • Convenient trackpad interface with full QWERTY keyboard
  • 2.0 MP camera with support for video recording 
  • Dedicated media keys to play, pause and skip songs 
  • Wi-Fi(R): 802-11 B/G and GPS 
  • Visual Voicemail 
  • 512 MB Flash memory plus a MicroSD/SDHC slot for up to 32 GB of media storage, 2GB card included

"The new BlackBerry Curve 3G is an extremely attractive, approachable and affordable handset that provides a perfect choice for Sprint customers who are looking for a user-friendly 3G smartphone to help them make the most of their day," said David J. Smith, vice president of Product Management, Research In Motion.

The BlackBerry Curve 3G smartphone will support a variety of multimedia applications, including Sprint Music Store(TM), Sprint TV(TM) and Pandora(TM). It also boasts dedicated applications for a smoothly integrated social networking experience with Facebook(R), MySpace(TM) and Flickr(TM).

BlackBerry Curve 3G requires activation on an Everything Data plan or a Business Advantage Messaging and Data plan. Additional plan options are available for business customers. Sprint's industry-leading Everything Data plans with Any Mobile, Anytime(SM) include unlimited Web, texting and calling to and from every mobile in America while on the Sprint network. Everything Data plans start at $69.99 per month - the same price Verizon and AT&T charge for unlimited talk only (all price plans exclude surcharges and taxes).(1)

With the Sprint Free Guarantee, customers can take advantage of BlackBerry Curve 3G for 30 days. If not completely satisfied, customers may return the smartphone within 30 days to get reimbursed for the handset purchase and activation fee, get both the early termination and restocking fees waived, and receive a full refund for the monthly service plan charges.(2)

Sprint is the only wireless carrier to offer Ready Now service with trained retail associates to work one-on-one with customers to personalize their BlackBerry Curve 3G, set up features and demonstrate how it works before the customer leaves the store. Customers have the choice of sitting down with a Sprint retail associate at the time of purchase or they can schedule an appointment for a later time at www.sprint.com/storelocator.

Reader comments

Sprint Announces the BlackBerry Curve 3G!


Seems like so much potential screen real estate is wasted by the massive area for the SEND, Menu, Back, and END keys.

Did anyone else catch the part where they said it will be OS 6 ready in 2011? I guess that goes for all the other OS 6 upgradeable phones too. THAT SUCKS!!!

It lists visual voicemail as a feature? Sprint is offering visual voicemail on this low-end piece of junk, but not to us Bold 9650 owners? What carp! ...especially after they introduced the 9650 just a few months after 9630! Boo!

They offer it for a small fee on the 8530 also never knew it wasn't available on the 9530 but you can download youmail visual voicemail for free.

I'm so underwhelmed by this device. I rarely talk on the phone or get voicemails, so visual voicemail is no biggie. The same 2.0 camera.... and NO OS6? Really?

Its OS6 ready, OS6 just isn't officially available yet (aside from on the Torch). There IS however, a leaked OS6 for the 9330, so feel free to get this phone when it comes out next week, and upgrade right away, before it is official :)

Also please keep in mind that the Curve is the BASE MODEL, get the Bold 9650 if you want faster processor, higher screen res, and camera flash. Of course, those features will cost more, but you won't get a new Cadillac for the same price as a new Kia...

Despite popular criticism of the Curve 3G, it will be a great upgrade from my Pearl 8130. I got the Pearl coming from a regular cell phone with web access just to test the BlackBerry water, and found BlackBerry meets my needs perfectly. Can't wait to get my new Curve!

And this is different from my 3G 8530 Curve how exactly?

It's got a fancier battery door?

Get with it Sprint. We want a touch screen Berry!

Not enough for me to want to switch. I don't care about what OS. I want one that quits breaking every other month. I'm on Cuve #11 in under 2 years.

it also has twice the memory which for me doesn't make a difference because I still have 100MB of space left on my 8530 with 12 third party apps so this is really no big deal for me either!!!!

RIMM is limited to whatever wireless chipsets it can procure on the open market. As EV-DO phones are pretty much boxed in by the "Qualcomm tax", my guess is there isn't currently an N-compatible chipset. With UMTS, however, chipsets are undoubtedly easier to procure and thus one which supports N was available.

Blaming RIMM here only makes sense from a product consistency angle--on this point I agree with you. My guess is that they chose to do this because otherwise it would've meant sourcing an older part for more money for the UMTS phone simply because for the sake of spec consistency. This would also explain the additional 256MB of flash for the EV-DO model. Not so bad a trade-off, really.

RIMM had to make a choice, and until EV-DO meets its ancestors, we'll continue to see these odd spec differences. RIMM could communicate the "why" but I'm sure 90% of users wouldn't understand--if they even really cared.

I just need to express that i think that sprint is just being ridiculous. last week we got news that that the 8530 was going to soon be EOL and now they are releasing this one. i bought my 8530 on the day that it came out less than a year ago and now they are just throwing it out the window. i just cant soak in the fact that sprint thinks that it is ok to do this too us. in my opinion to have a device that isnt able to take advantage of all the manufaturers software upgrades less than a year after the device is released is a slap in the face to the customer. if this is the case, then i think sprint should change their upgrade policy to allow people to upgrade to a device that replaced the one that they own without having to pay full price for the device.

And I'm also not extending my contract another 2 years for a "new" phone that is the exact same thing as the 8530 I've got now.

This isn't a new phone. This is an 8530 with a pretty pink bow on it that can handle OS6. Whoopie crap.

If you don't want the upgrade don't get it. Truth is there really is little reason to upgrade from a 8530.

But Sprint is not "doing" anything to you. They will not shut off your service. They will not charge you more. They will not hunt you down. In fact they will not do anything.

This is not a "slap in the face" this is you buying the newest phone at the time, knowing full well that a newer one would come out, because RIM has been replacing their entire line up every 11 months for years now.

And by the way Sprint WILL continue to send Software updates to your device. This will not include OS6 because it requires different hardware (chipsets).

If you wanted the latest and the greatest hardware why are you buying a Curve anyways?

As much as I love my Curve 8530(low end device or not)I got it in December and I am going to wait this out. No plans to upgrade to the 9330. I think its ridiculous to spend any money for a phone that is just like the phone I already have. I know it has more memory blah blah, but I dont need that right now. My 8530 is fast enough and has enough memory for what I need to do. So in 2011 when OS6 comes out i will see what bb Sprint has thats top of the line and I will upgrade then, and not a day before.

I totally agree!!! I have the 8530 with Verizon & the only difference is the memory & the color. I'll also be waiting to see what new BB comes out next year because these smalls changes aren't enough to make me want to upgrade, if that's what they wanna call it!!

I'm due for an upgrade and I'm torn between this and the Bold.. The 9650 is a little too bulky for my tastes, but the lack of flash and the poor screen/materials is a turn off but I do love the Curve keyboard and weight. If only the 9700 was available on Sprint! Perfect size and functionality..

Seriously, why are you all complaining about your provider EOLing your phones? Sprint isn't the only one that does this, all carriers do it and they do it with all of their phones. Technology is moving so fast that these companies would be nuts to keep worrying about old technology on old phones instead of moving forward with new stuff. You should know when you get your phone, it will get about 9 months to a year of support.

Knowing this, be smart and sign year contracts instead of two year deals. Plan for these things folks if you want updated OSes or just enjoy the phone you have and stop complaining if it doesn't get every update ever released.

I guarantee you people that purchase this 9330 this month will be complaining next October when Sprint of VZW EOLs this phone for the newest Curve.

If you're a Premier customer you get the full upgrade discount once a year...I only had to keep my 8330 for a year before upgrading to the 9650.

True. I am a Sprint Premier customer too ,(whatever that means ;-)) I just got my 8530 last December and I am eligible for another upgrade 12/1/2010. So that's why im waiting until 2011 to see what Sprint has. Im loving the webkit browser and OS6. BTW, Sprint does have 1 and 2 year contracts. The 2 year contract offer the phone for less than the 1 year contract. I don't know if its offered to everyone but the options are available.

Premier customer, but I still have to sign a 2 year contract with each upgrade. I can get a new phone every year, but I still have to sign a 2 year contract.

I wonder what phone it is going to take to make people stop complaining? I barely bother to read anything anymore because it is all complaints. If it is not the phone for you, then don't upgrade. It is not a new phone, just an updated one.

Really blackberry.... Don't know where I would be
without the 2 megapixel camera.. I'm giving
Blackberry till the end of the year to give sprint
a legit phone or I'm droid bound

I can't believe I might have to wait til 2011 for OS 6! I'm with Sprint and have the Bold 9650 and if this new Curve is going to have to wait for 2011 for OS 6, that means I will too. It seems like that's all I'm ever doing with Sprint and RIM, waiting and waiting for upgrades. Luckily for RIM I'm hooked on BBM and not sure if I can give it up, sadly for Sprint my contract will be up January 2011 and I can leave and finally get me the Torch with ATT....OS 6 and BBM, but I will admit I'm worried about the crappy ATT service.....damn you Sprint and RIM!!!....lol

Differences between this and my 8530

Curve 3G - Visual VM
8530 - No Visual Vm

Curve 3G - 512MB Memory
8530 - 256MB Memory

Curve 3G - Plastic Body with rubberized battery door
8530 - Rubberized body with plastic battery door

Curve 3G - Upgradeable to OS6
8530 - ????

That's it. Not enough to get excited about.

RIMM does a terrible job of telling people these things--probably because consumer marketing is still mystifying to them. :P

Anyway, it's not really an 8540 (and I thought that at first too). Now to address your four points...

Point 1: untrue. VVM is available on 8530.
Point 3: not quite. The body is the same--the door has a patterned grip to it, and is a big improvement. I have dropped my 8530 multiple times whipping it out of my pocket due to its slick battery door. The new one increases grip, decreasing "droppability" (where's that term in the marketing literature, eh?).

Point 2: UMTS version has wireless N, so EV-DO version gets 256MB extra mem. A fair enough trade-off for something not entirely under RIMM's control.

Point 4: I don't have any evidence, but I am guessing the graphics chipset is much improved. As OS6 is heavily visual, I will guess that the 8530 is lacking the appropriate decoding hardware. Hence, no OS6.

Hope that makes you feel better. I know at first I was a bit peeved, but then I considered the facts. Not much to say except RIMM is playing catchup with two major competitors now, and is trying to not get locked out of the consumer space (which they obviously barely understand).

Who could really use this craptastic phone for an entire year much less ..TWO

With the EVO and Epic even the 9650 or whatever clone phone tour thing they have.

This is worthless

I guess the bashers here fail to realize some people just don't need all of the bells and whistles of those more expensive Blackerry/Android/iPhones. As a Curve 8330 user (still!) who doesn't need all of the flashy apps, this phone seems like a suitable upgrade for me.