Ever since Thorsten Heins took over as CEO we've been hearing how new services that integrate with BBM could be monetized and turned into a revenue stream for BlackBerry. With BBM Channels now available, there's no doubt BlackBerry plans on expanding the capabilities and with BBM going cross-platform in the very near future, the system as a whole is going to grow. Aside from BBM Money, which has taken off in Indonesia, BlackBerry is also gauging interest in a new survey for something called 'Sponsored Invites' for BBM Channels. What is a sponsored invite? As the survey notes:
Channel owners will be allowed to advertise their Channels by sending invites to BBM users within the channel owner's target demographic. Users will receive the invite, and be able to preview the Channel, then choose to subscribe or decline the invitation to subscribe. This will be a limited ad unit, with users never receiving more than 3 sponsored invites in a single month.
The potential there for small and large business owners to reach a new audience is pretty huge but the survey is mainly for end-users. The survey contains two simple questions regarding the placement of the invites, should BlackBerry decide to go forward with adding them to BBM Channels. If you have a few minutes to spare, go ahead and fill out the survey and let BlackBerry know what you think about the idea and don't forget to subscribe to the CrackBerry Channel as well PIN C00012B19.