South African carrier Cell C is currently running their Believe & Make It #EPIC contest and marketing campaign wherein entrants can win over 7700 prizes worth R5 million, from the 1st of November 2014 until the end of January 2015. To help spread the word they've now rolled out a pretty clever ad featuring a rugby team, a little boy, a lost BlackBerry Passport and some adventures the little boy wasn't expecting to have.

I'm trying to not give the concept of the ad away, so go ahead and just hit play on it and let us know what you think of it in the comments. Also, if you have to live in South Africa, then be sure to check out the Cell C site for further details on the contest, the prizes and #EPIC Caring.