South Africa honors BlackBerry as the 'Coolest Brand Overall'

South Africa honors BlackBerry as the 'Coolest Brand Overall'
By Yousif Abdullah on 28 May 2011 04:11 pm EDT

In Sunday Times' Generation Next 2011 Brand Survey Awards, BlackBerry was hailed as the Coolest Brand Overall, with top honors in the Coolest High-Tech Gadget and Coolest Cellphone categories. The outcomes of the 7th yearly Generation Next Brand Survey Awards had been declared in Johannesburg on Wednesday, and one of the prime reasons for declaring BlackBerry the Coolest Brand Overall was BBM just as I thought earlier. BBM was, in fact, awarded with 'Best Cellphone Application'. Craige Fleischer, Regional Director Southern Africa at RIM, shares his excitement pointing out that the active youth of today is what made everything possible:

"Generation Y’s choice of BlackBerry for the coolest brand overall reflects the importance the smartphone has assumed in the increasingly connected lives of a tech-savvy generation. The BlackBerry smartphone is a social tool and a lifestyle device that keeps them in touch with everything that matters to them."

As part of Generation Y myself, I can only say that I wholeheartedly agree. My BlackBerry smartphone is definitely a powerful social tool and it helps me keep up with my daily chores, something my BlackBerry does particularly well. But what are your thoughts on this? Is BlackBerry along with BBM the killer combo every teenager has dreamed of - or are there better options available? Voice your opinion in the comments!

Source: Newstime

Reader comments

South Africa honors BlackBerry as the 'Coolest Brand Overall'


i totally AGREE!!!!!!!! i loove my blackberry im 17 and im obsessed with it! me and my friends comunicate trough BBM all the time!!! and we also have a twilight fanclub and we all can cordinate activities and chat trough our BBM group! blackberry its the perfect device for anyone who has an active social life!!! and bussines life!!!!!!! I ♥ BLACKBERRY!!!!!!!

I think a BB is a perfect first phone for a teenager. It may sound odd, however, I don't really believe in watching movies or playing games on phones. Maybe it shows my age but I feel that if I have the time to sit and watch a movie than I would much, much rather do it at home on TV. Same goes for gaming. To me a phone is communication; and if I bought one for my child (and assuming my child isn't a prodogy, in college by age 17 working on his/her doctorate degree) that would be the best option for that. There are just enough options and apps on these phones to keep them up to date and cutting edge without bordering what I consider ridiculous for a teenager. Not to mention I'd want their attention on their studies not the new HD movie they just uploaded in class. I absolutely love my BB and would never trade it for anything else... except for the 9900 when that comes out!

As a communication tool, BB is top notch. I honestly feel that movie watching and gaming should be left to tv's, consoles and pc's, otherwise people get too wrapped up in all the gloss and loose sight of substance. My wife has the Incredible, but I would pick my Bold 9650 over it 10 times over because my phone just does, and it does it well. At the end of the day, people will pick a phone that will suit their needs, and for me, BB does it all the time and never leaves me dissatisfied. My thoughts, from a South African living in the U.S.A!

Proud to be South African and use a Blackberry :) if only we'd get the 9900 the same time as overseas and not wait 3-5 months once it's been launched.

We in Canada LOVE the people of South Africa.
BBM rocks.
Do not use any other phone, and make sure that all your friends know that as well.


Thanks goodness for this article! South Africans love BB's. In a college class of 250, 70 use Blackberries with 67 of those being 8520 curve. (Approximation)

I myself am South African and I love my BB to bits! But I would never use any BB lower than the one I'm using now, the Bold 9780. All these 8520's with appalling screen resolution and no 3G and no WiFi is just crap.

I am Canadian, and live just down the street from RIM.
Us RIMMIES can feel what is coming down the pipes.
It will blow your mind if you see what RIM has in store over the next 6 - 8 months. The road map is unbelievable!
Your BB will be your source for EVERYTHING! That is why the security level has to be raised a notch.