The secret of the BlackBerry’s success is security, according to RIM’s co-chief executive Jim Balsillie, but social networking is its future.
So apparently Jim was talking at a session on mobile services at the Mobile World Congress in Barcelona. He touted the security features of BlackBerry such as built-in firewalls and the ability to remotely lock and wipe devices as key to its adoption by the organization.
But the future, said Balsillie, lies in a B2B social-networking revolution that is coming. “Once social networking becomes a B2B phenomenon — not unlike IM and texting — I believe every single social-networking user will want a data plan,” he told the Mobile World Congress audience.
What are your thoughts? Is social networking the next revolution coming to mobile devices? In addition to being an essential communication tool, will the BlackBerry also become a critical social facilitator? Will social networking be just another facet of BlackBerry ownership, or will it join phone and email to become the 3rd killer mobile app?
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