Long time readers of CrackBerry know I'm a big fan of analytics and have often looked to Google Trends to gain insight into the demand for things like phones and apps. For the most part, looking at Google Trends data over the years has provided a pretty good representation of actual demand over time in the mobile realm, especially when comparing multiple items in a similar category.
With BBM's almost-launch this weekend, I was waiting for Google Trends date to come in so we could get a first impression of how it stands to fare against other multi-platform competitors in the mobile instant messaging space, including the likes of WhatsApp, Viber, WeChat and Snapchat. We know BBM has a large existing install base on BlackBerry Smartphones to the tune of 60 million active users, and we know this past weekend it drove over 1 million downloads on iOS/Android before the launch was halted. The almost-launch also caused a nice big spike on Google Trends.
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