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Selfridges draws a crowd for the BlackBerry Q10

By Adam Zeis on 26 Apr 2013 11:21 am EDT

UK department store Selfridges brought in a huge crowd today as they were the first to offer up the newly-launched BlackBerry Q10 for sale. While the device doesn't go on sale in Canada until next week, Selfridges was the first off the line offering up the Q10 SIM free for £579.99. While it's a pretty hefty price to pay outright for a device, it didn't seem to stop crowds of BlackBerry fans from picking one up today. 

Michael was on scene and sent in some photos from this morning where he was told that Selfridges ran through 1,000 Q10s in a matter of hours and is on par to sell plenty more throughout the weekend. 

Check out the gallery above to see some of the action at Selfridges today. 

If you're still pondering a BlackBerry Q10, be sure to read over our full review for all the details.

Will you be picking up a Q10? Did you already? Let us know in the comments!

Thanks to Warren and Michael!



Nice. Sell like hell

Posted via CB10


maybe next time buddy


And this is the funny part, the ones trying to be first, but yet look retarded when they aren't!!!


But you look retarded each time commenting on them!


Seems this site is full of retards. I think that's why I enjoy being a part of it so much. ;) Well and the fact I am a BlackBerry fella for years now. :D


Lol exactly.

Posted via Z10


RJ, you're one of the worst "first" offenders... Do the community a favor and read posts first and then comment, and if you don't get first, oh well, because you shouldn't be saying first in the first place....


90% of your post are rants following a first. Do you get a kick out of it? You almost seem like a troll yourself.

Posted via Z10


When you've been with the community for the many years that I have been, and all of a sudden you see a bunch of "first" posts, it irritates the regulars that are here. There is no need for "First"...

First to what? Comment? You can't just comment without putting First in it?

I don't get a kick out of it, it's bloody annoying to see First.. I could careless if I post first 10th or 1 millionth, and you shouldn't care either.

There is no cookie or "Hey I'm RJ_Motivation and I posted first, so i'm cool" cause it's not cool to be first, because First is the worst, 2nd is the BEST!! :p


First to make you cry.

Posted via Z10


lmao oh you think you can make me cry?? My fiancee can't even make me cry... so what makes you think you can make me cry over the internet?

Go away while you still have a bit of respect from people...


Cool story bro. I could hear your sniffles from 2 planets away.
As far as respect goes, speak for yourself. As community veteran I would think you would be the last to waste thread space spewing garbage rants with zero value onto articles. Obviously I'm mistaken..
Posted via Z10


To be honest, your constant whining and griping about the people who post 'FIRST' paints you in a worse light that those people you rail against that are merely engaging in a little (harmless) fun that any normal human being can simple ignore.

Griping about it from topic to topic just makes you look rather pathetic.



Posted via CB10


Brutal! BB for the win!


That's what I'm talking about, go BlackBerry!

Posted via CB10



Posted via CB10


Indeed, most impressive! Good that a lot of people are wanting the Q10, if this is any indication of the USA citizens wanting the Q10 this is a very good sign. This is exactly what BlackBerry needed, and what fans were hoping for!

Short analysts I hope you go broke!


Didn't really know what to expect for the q's release but this has to be a good start

Posted via CB10

John Pawling

Awesome! I guess some people aren't turned off by the hefty price for a premium device.

Posted via CB10 on my Zed10


They're not their for the Q10, they are there to buy a fridge lol.

Sorry I had to.


That's funny and the salespeople did a great job of steering them to the Q10. Ahahaha


Great to see. I agree with Kevin's Q10 nickname... Cashcow. I'm betting the Q10 will outsell the Z10 fairly quickly. I love my Z10 and am not looking to the Q10 but if my employer wants to update my 9900, I'm all in.


Yes, I agree Q10 will outsell Z10 but in my opinion, Q10 might also help Z10 in getting more sales as BB10 gets more traction in general and developers start noticing more users for the new platform. The inertia will keep building for BB10 now.


you know what i think ? that since most people are waiting for the Q10, it will spread the BB OS10 experience, and that is gonna make even the Z10 to sell like hell afterwards. Both devices are going to do pretty well !!


11th....i'm the 10th first or the 9th 2nd....booyah


In the UK what is meant by 'sim free'? Is it basically unlocked?

Posted via CB10


In the UK what is meant by 'sim free'? Is it basically unlocked?

Yes, it means unlocked and you provide your own SIM. UK carriers often offer very good deals on SIM-only contracts. I carry a spare PAYG SIM on a different carrier from my main one in case of bad reception area.


Selfridges, by the way, is fairly up market. If they can shift over 1000 in a few hours, with a £40 markup over what others are quoting, this means that BlackBerry is retaining its status in the UK.


Great. Got a z10 but i'm tempted to just nip over to Selfridges in about 15 mins once i finish work and pick one up. After all.. it is payday today. Might as well spend my cash on something worthwhile. Go BlackBerry!


heard the same from other UK retail stores

Posted via CB10


Crazy money. Wow.

UK loves its Berrys.

Posted via CB10


Yup Sell like hell. Z10 for now, then maybe switch to Aristo or a Phablet. Go Go Go........ Q10!!!!!!!!!!!!!! is your day in U.K. U. S. is waiting for its day. Come soon. Don't we love BlackBerry.


Very nice indeed! BlackBerry all the way!

Posted via CB10


bbry Q1 should be awesome...long bbry...


Half a million pounds before lunch?!!! Good business indeed...

via z10 on cb10...



Now that's what I call a hearty breakfast! ;-)


Guys I'm here right now and I can say 2 things:

1. The Q10 is awesome! Very fluid and smooth!
2. The launch is a great success. A representative told me the have sold over 5000 and many people are definitely queuing to make their orders!

Posted via CB10


That is nuts. How could they even handle that kind of business volume? Wow!


I guess these are sales not necessarily activations! Activations will take longer.

Chris Brown4

Wow...based on an 8 hour day, that is 10 1/2 phones per minute. The sales staff must be going crazy.




I'm impressed. It's great to see people lining up for the Q10. Hopefully, some sales figures for today leak out and help the stock a bit. Just from the early reports, it sounds like they are off to a good start!

Posted via CB10


Nice way to start my morning seeing this

Posted via CB10


I am really looking forward to "User's" reviews. Bring them on!

Jimmy Choo1

Hate it or love it the underdog's on top!

Posted via CB10


What the frack are you talking about!?! Have you HEARD about the number of preorders Samsung received for the S4? "on top" is a bit of a stretch...wouldn't you say?


Samsung pre orders are doing well in the US. In the UK, BlackBerry is still King.
So no, I don't think he's stretching things with that comment.

Besides, a quick Lord Google search finds only Samsung stating pre orders are great and is the only one saying it'll be a week after launch before people will get their devices. What else are they going to say?


Customers around the world who pre-ordered Samsung's Galaxy S4 handset so they could have one on the day it is released face delays of up to a week

UK operators were today forced to send messages to customers after Samsung blamed 'unprecedented demand' for the Android handset.

Delays in the UK...not just the US. No delays for the BB.


Just because there is no delay doesn't mean there is no demand. It just means that supply is greater than demand. I'm sure the s4 is selling a lot more but I thought I'd point that out.


You are correct. However, my reply post to the OP was simply a rebuttal to his claim about BB being "on top".


Such great news. BB10 for the win!

Posted via CB10

Jimmy Choo1

I'm rooting for blackberry, learn to lighten up n chill out.

Posted via CB10


Go BlackBerry!!!!! Go!!!

Posted via CB10


Guess the pics were taken with a Bold 9900 *scnr*

Nice to see that the Q10 is creating some momentum for BlackBerry!


Love the turn out. Can't wait to see the US launch. GO BlackBerry!

Sent from my looooong waited for Z10


Is this definitely a line up for the Q10? Remember the posts about line ups for Z10 at a Bestbuy and turns out it was a line up for a launch party/concert.

My gut reaction though was "cool, glad to see". Definitely think there is demand for the keyboard version. Lot of people frustrated with touch screens.


Yeah! Big crowds baby!


I think the Z10 paved the way nicely for the Q10. It changed people's perception of the company and its products. I hope the Q10 continues to do well and I hope these numbers encourages more app developers to come on board.



Posted from my Z10 via CB10



Posted from my Z10 via CB10


Damn lag lol. Anyway this is great to see. Yes I agree it's not what I'd sat us putting BBRY "On Top" but we're going to see a huge demand for these devices. My company is looking at them right now and I suspect it'll be green lighted shortly.

Can't wait.

Posted from my Z10 via CB10


Slowly climbing up berries. Samsung pressed the panic button a while ago.

Posted via CB10


looks super from what I can see


I wonder how long it will take for the stock to react to this. 5000 on a single store isn't to be taken lightly even if it is in the UK

Posted via CB10

Aljean Thein

They probably buying it at this price cause they cant wait any longer lol.

But great news, i'll by switching my Z10 for a Q10 in the US !


What gallery?

Posted via CB10


Nvm. Opened it in browser and gallery was there. Nice.

Posted via CB10


I don't see they're buying the Q10. No first Q10 buyer photo like Z10?


The African american Gent with Black jacket and Iphone was one the first 3 to be rung up.


Can I see a U.S. News station cover this story please?



Posted Securely Via My BlackBerry Z10.


Many of these phones are gonna land across the pond to other countries. I had an offer of 4000AED in Dubai. That's almost 1100$ or 710£. And they said available Saturday. I'd say at least half are gonna end up outside UK, but what the heck, sell like hell!!

Posted via CB10


Looking good BlackBerry! Sell Like Hell! You gotta love it!


Q10 will do very well in the UK!


wow that promotion is epic....not a single sign of Blackberry on any of the photos!


Huge crowd of 20 persons...I must be dreaming...Just look at the photos carefully enough to realize the people are the same. What a pitiful sight. A great success indeed...


If they sold their inventory within a few hours then yes indeed a great success.


It's upon us joy to the Q10 the iphone is dead!

Can't wait to pick me one up at full retail price at Verizon but maybe I will look into buying straight from BB so I can skip on the branding.


Sounds like they're flying off the shelves.

Sell like hell.


This line up is bigger than I remember seeing anywhere else for BB10. No doubt the "Q" is a winner. BlackBerry forward and onward. Go Sell like hell!


Just outside Selfridges and people are still going in for the Q10
It's Amazing!! I'm told from a lady tapping away at her Z10 lol I'm going to have a butchers..

Posted via CB10


Cha-CHING! Good on Selfridges... which, by the way is owned by the (Canadian) Weston family (who also own Weston bakeries, and retailers like Holt Renfrew (Canada's Nordstrom-ish upscale retailer), the Loblaws / Real Canadian Superstore / No Frills / Joe Fresh stores).

Um, the BBC called and they want their Doctor Who set back.


BBRY is the best and the best will always win. BBRY will be the king of mobile... and this time it will be the king of Mobile Computing... its a multi trillion dollar market.


Oops, silly me wrong post. This is where the thread is supposed to be informative already. * sorry guys *

Posted via Z10


Wow what kind of first day sales did they have for the Z10

Posted via CB10

Brian Ouellette

Do you realize that they sold 1000 Q10s at £580 each! Or $900 each. That was nearly a million dollars in two hours!!

Posted via CB10


Seeking Alpha reports sold out in 90 mins. Over 2000 units. Many still lined up to pre order for tomorrow's shipment.

Posted via CB10


Uhm..were they lining up for fridges on sale?

Khanhye East


Ok now onto a more serious post. That is amazing to see. Looks like the article saying the Q10 might be BB's cash cow is ringing true. My wife is waiting for the Q10 to be released here in the states via T-Mobile as she is in dire need up an upgrade from her 9780. She just can't give up that keyboard. I can sympathize, as it took me a few weeks to get adjusted to the virtual keyboard coming from a 9900, prior to that the 8320.


Music to my ears... brilliant to hear it getting the attention it deserves?!!

Posted via CB10


Awesome on the Britt's. Good show. Can't wait to get mine in Canada. On another topic. Here's a thought. BB pay ACDC what ever they want to use the song Back in Black for their next round of commercials. I really want to see some marketing that has a global feel to it. Expand on the first round and show everyone just how the work hoarse of the world really works.


Still insisting that BlackBerry is dead? Suck on it, haters!


ACDC Back in Black commercial. It just works on so many levels.


looking forward to testing it for work testing a z10 now and loving it i think the key board will get me going crazy..i think the q will win


Just landed in Canada, had a four hour lay over in Heathrow, on the way back from Nice.
Had I known the Q10 was on sale there today I would have went and bought one. Guess I'll have to wait a few more days :-(


Good news for BlackBerry. Those are some lucky Q10 owners right there. I love my Z10 but wouldn't mind picking up Q10 too -_-

Posted via CB10


Those pics are HORRIBLE!! Ugh... were those taken with a Z10?

Russell McNeil

The Z10 has a great camera - if you have any doubts check the image pool of Z10 images on flickr. This is the link, but you have to copy and paste. For some reason links in Crackberry articles that contain the "@" symbol are truncated at the "@" sign - this same link will work fine in a forum post. Anyway here is the link:


Q10 is very hot.... I love BB

Russell McNeil

What pleases me most about this is that the rest of the world no longer cares about how BB is selling or reviewed in the US. Of course the US is a huge and important market but the flow of information about technical products in the US generally is no longer reliable or credible because so much of that information is skewed by misinformation and propaganda from seemingly reliable sources (such as the recent misinformation about Z10 return rates). UK users have clearly not been swayed a bit by this flow of garbage information from the US and are lining up to buy what they know from other sources is a high quality device.


You're telling me. I have stock in BBRY and I'm from the US. I've been shocked at what is allowed to be reported as news. I'm sure it's not new, but it's the first time I've followed a product launch and stock as closely as the Z10 and BBRY, so it was an eye-opener. Anything and everything you read can and is influenced by people with many millions of dollars at stake.

jojo beaconsfield

Michael Collins for Prime Minister


That's amazing - Q10 is rocking it in England. Wow.


Its good to put a face behind the name of the EBAY'ers :P

world traveler and former ceo

read somewhere over 7,000 Q10's sold so far there in that one store!!!

Christophe Piquemal

There's no sim-free phones in Canada?

We use it more and more now in France too. We pay the full price for the smartphone, and we pay a lot less to the provider, and without engagement. As example, you can find here a 3G with unlimited calls to landlines for all Europe + US + Canada and mobiles for France, USA + Canada; unlimited SMS/MMS, unlimited data with 3Go fair use for 20€.

Same with a Z10 would coast about 50€, so 120€ more on the price of the Z10; with a 2 years permanency...


They're selling like they're the last thing left! :D