Samsung to offer BBM in Samsung App store for all GALAXY Smartphone devices

By Adam Zeis on 5 Aug 2013 10:15 am EDT

Samsung has announced today that BBM will soon be available via Google Play and the Samsung App store for customers across Africa. While we've yet to hear much about an official release date for BBM on Android or iOS anywhere else, we've seen it pop up in the beta and expect it to arrive soon if all goes as planned. 

According to the release, BBM on Samsung devices will offer BBM chat, multi-person chats and BBM Groups to users in Africa. We can only assume that BBM will be available worldwide when it goes cross-platform, but we'll have to wait to hear more on that. This is the first announcement we've seen regarding BBM on other platforms and although it's specifically geared toward Africa, it's still a welcome sign that a release in other regions isn't too far off (hopefully)

No official release date given here aside from "available soon" but the countdown is on and fingers crossed that Android and iOS users will see BBM available in the coming weeks. 

Press Release

Samsung to offer BBM in Samsung App store for all GALAXY Smartphone devices

5th August, 2013 – Today, Samsung has announced that the upcoming BBM™ app will be available in the Google Play and the Samsung App store soon and available to all Samsung GALAXY smartphone consumers across Africa.

Says George Ferreira, VP and COO of Samsung Electronics Africa: “At Samsung we are all about collaboration, innovation and driving consumer experience based on choice, value and customisation to suit every lifestyle. As such, bringing a top tier messaging service such as BBM is another way that we are expanding the catalogue of our messaging services and offering customers an amazing way to stay instantly connected with colleagues, friends and family.”

BBM will form part of Samsung Messaging Hub as a complementary addition to the current slate of propriety and third party messaging services that Samsung customers enjoy – all aimed at empowering consumers to connect with each other in better ways using text messaging. Offering BBM on GALAXY smartphones in Africa will give Samsung customers access to the BBM social network, including BBM chats, multi-person chats and and BBM Groups, which allows BBM customers to create groups of up to 30 people, as well as the ability to share photos and voice notes.

“It is important to strike a balance between developing high-tech smartphones that carry brands in to the future and creating a sustainable ecosystem that primarily supports the needs of consumers that use these devices. Value added services are considered a prerequisite in the fast-paced, challenging environment that exists today and as a result, we will continue to drive innovation through our smart hub functionalities to ensure our consumers have the choice which they desire,” concludes Ferreira.

“BBM provides one of the best and most robust mobile messaging experiences today. BBM has always set the standard for mobile instant messaging and we are thrilled to bring this experience to Samsung customers across Africa,” said Andrew Bocking, Executive Vice President BBM at BlackBerry. “BBM is loved by people who rely on fast, trusted messaging, along with the immediacy that our delivered and read statuses bring. Samsung customers will soon join the BBM nation in its love of the “D” and “R” notifications.”

The companies have also agreed to joint marketing efforts to showcase BBM for Android to customers and to mobile users across Africa.

At launch, the app will be available for download from the Samsung and Google Play Stores, at no cost.


Topics: BBM Apps

Adam Zeis Adam Zeis "Mobile Nations Content Strategist" 3740 (articles) 2892 (forum posts)

Reader comments

Samsung to offer BBM in Samsung App store for all GALAXY Smartphone devices


Wow, pretty cool that Samsung out it in their press release. That's pretty significant I think. Even in the first paragraph. Damn. Actually, the whole press release is about BBM coming to android?! Damn!

"joint marketing efforts" with Samsung?!

God damn!! BlackBerry needs to do this world wife with Samsungs unlimited marketing budget!

The second this comes out as a Sammy exclusive the apk will get leaked to the world... which I'm fine with. The more users the better!

Let's hope BlackBerry has done a ton of beta testing and the app doesn't have huge bugs in it. This has to be a near perfect release. Saying it's ok that there are issues because it's the first version is crap and BlackBerry will get slaughtered in the media.

Come on BlackBerry!!

Posted through a Verizon Z10 running

This needs to be more "bug free" than anything else BB offers. Us BB users kind of expect it, but users on Android or IOs may not be so forgiving.

It also has to be quite feature rich for these same Android and iOS users. Not sure if just "BBM chat, multi-person chats and BBM Groups" will cut it. They (other platforms) have a full Skype client, and other alternatives already.

BBM Voice and Video are two huge features that they cannot leave out. If included, they can take on Skype head on. Although I'm not sure screen share would be entirely possible cross platform, but you never know.

BlackBerry Z10 | Verizon |

As far as we know, the initial features will be groups, lists, calendars and pretty much that. Think pre-BB10 BBM.

Voice, screen share, video and channels to follow up in updates.

And your purpose of taking the name of The Almighty in vain was what exactly? Let me guess, you went to a public school and voted for Obama. Twice. Correct?

There is silly and there is very silly, and you crossed that line.
Using someone's choice of language to try and promote a political party in the context of manufacturer S promoting the software of manufacturer B isn't just off topic - it is delusionally off topic. Please grow up.

Posted via CB10

Yer sayin' it's not offensive to post something like he did on a technical blog? How old are you? And you voted for Obama twice too, no?

It's called "the internet" and people talk that way here. If you can't handle it, head back to your retired USMC blog where someone with your delicate sensibilities is less likely to stumble across such vile filth as this.

Posted via CB10

Go thump your bible somewhere else. How's voter suppression, restricting women's rights, no background checks for purchasing firearms and starting a war with the wrong country working out for you?

Oh. Private school here. Obama twice. And no one voted Bush into office. Just saying.

Posted via CB10

What a loser. Mr. Obama is the absolute worst potus. I guess you didn't delve into his family history.

You basically admitted by voting for this marxist twice that you hate the USA.

QNX posted via CB10

No one voted for President George W. Bush? He won both elections '00 & '04 fair and square. What are you smoking?

QNX posted via CB10

Florida screwed up that election...the recount was bogus, everyone knows that. So yes, Bush was never OFFICIALLY voted into office, Gore won that race. And Obama the worst in history? REALLY? You forgot Nixon cheating? And Bush obliterating a SURPLUS? Get your facts straight homie

You do realise that Africa is one of the countries with the most people with blackberry's ? For Samsung this is great because people in Africa only care about the bbm and so this will be a great way to get more people to buy galaxy devices!

I think kraidx wanted to point out to you that Africa is not a country. It's a **continent**

Well I think this makes perfect sense as it will be a little more forgiving if there are any bugs still left unfixed.

Posted via CB10

I'll complain any day and any time I see something not being released worldwide.

I got nothing against Africa (and yep, plenty BB users and ex-users there to make this a reasonable move... except worldwide would be better).

Exactly, this is NOT good for Blackberry, but brilliant from Samsung.

Samsung is saying, you are only buying a Z/Q10 for BBM, but we will have BBM on your phone aswell, so buy our galaxy instead.

Africa has twice the population of the united States. Blackberry has also opened an App Development center at the university of South Africa, and btw have opened a handful in Brazil. Peeps in the U.S. can't seem to grasp that Blackberry's reach goes beyond the 48 contiguous states. We all live in a global economy, you can no longer for example, purchase a car "made in America" because parts come from all over the globe. The port of Los Angeles takes in $4 billion worth of goods from outside the U.S. such is our voracious appetite for merchandise, so much that the Country can't produce it all ourselves.

Africa first? Thats great for me. I have recently been given an S4 as a work phone when i wanted the Q10 to accompany my personal z10. Im still upset about it, but this soothes the blow a little (Although I am grateful for the work phone dont get me wrong)

just curious, why would you need either, if you already have a Z10? I mean, if your company is giving out Q10s, wouldn't they be better off just issuing you a BES10 code, so you can take advantage of BB Balance on your Z10, and BES10?

I cant wait for it either. When you get it perhaps you will move to the iphone forum. As a former iPhone user, I just dont get you guys. Its not that great a phone.

I concur with your opinion. I tried the iPhone 5 and it did not meet my business needs. I guess it's good if you are not heavily into messaging. The Z10 virtual keyboard is far easier to use than the iPhone and the Z10 can automatically spell check when I mix languages in one message. The iPhone can't do that. The hub has increased my productivity tremendously. I could go on and on about how good the Z10 is compared to the iPhone.

Posted via CB10

I'm not a fan of iOS either, but I'd still rather use it than BB10. Honestly, I don't get either of you guys. I'm sorry, but it's just my opinion - I guess both devices don't suit my needs.

Blackberry has a new ad (on youtube) where they show the new translator app in action. Tourist in Japan walks up to a native and axes "Where is the nearest store". The native doesn't speak English so the tourist pulls out his Blackberry, speaks into it, presses the "translate to Japanese" button, and the phone SPEAKS THE QUESTION HE HAS JUST AXED IN JAPANESE!. The native then speaks the directions into the phone, hands it back to the tourist, and the phone SPEAKS IN ENGLISH! This is bigger than huge! It's ginormous times ten! The Blackberry translator is available in 50 different languages which means that virtually EVERY human can now correspond with EVERY human on the planet! It's a must have for ANY tourist.
Not only that, but you can speak a sentence into it, a message fer your girlfriend like, "You look so beautiful tonight mon cherie, hohn hon hohn", and it will translate to French or Italian or whatever language yer girlfriend likes to hear, and Presto! She melts, and goes and fixes you a beer and a sandwich.

Yay! One step closer to full cross platform!
Hopefully "soon" means soon, and doesn't mean December.
Wonder how long it will take for non BB to be able to do BBM Video and BBM Voice. Hopefully soon as well.

im glad Samsung is Samsung is jumping on this early. the people that i communicate with mostly that want BBM are Samsung users

Wonder why they only said BBM and not BlackBerry Messenger. Curious if that is a Samsung move to avoid the B word or if BlackBerry is trying to make BBM truly a standalone product.

BBM is how many people here in the US refer to it. I can say BBM To nearly anyone I know and they'll instantly know that I mean BlackBerry Messenger.

Posted through a Verizon Z10 running

I noticed that, too ... that BlackBerry Messenger was not even included at first mention, which is standard practice in journalism when using an acronym.

I think it's because it's now referred as just "BBM." Even under the icon in BB10, it just says "BBM." On legacy devices, it used to say "BlackBerry Messenger" at one point.

Journalism. Ha ha. This is a carefully written press release crafted by Samsung's marketing/PR. Nothing to do with journalism.

Journalists today are complete failures. I can't tell you how many articles I've read in the past 20 years that have not been proofread, it's like it just doesn't matter to folks. But the real reason is this factoid I saw on television recently: People today look at their phone an average of 6 times per hour and 150 times per day, so that's the reason: they have no train of thought because they're always sending an email or playing that tossing birds game. One segment I saw recently showed am exasperated parent asking his daughter how she managed to send 9,300 text messages in one month. And he of course received the bill. She acted like it was normal. Do the math: That's almost 20 texts per hour.
So, a journalist today is simply not aware that is normal procedure to first spell it out, and then it acceptable to use an acronym or abbreviation in the body of the text.

It's a branding strategy by BlackBerry. BBM is less cumbersome and more searchable than BlackBerry Messenger, and is still instantly recognizable.

Also, by removing the words 'BlackBerry' and 'Messenger' from the name, people on other platforms are spared the baggage that comes with the BlackBerry name and the limitations of a word like 'Messenger'.

To me, 'Messenger' implies text. The goal with BBM is to bring a full suite of communication services, as it does on BB10.

People in Africa use BBM a lot on their BlackBerry s. Now they can use it on Samsung. Not necessarily positive for BlackBerry, especially if Q5 prices stay high?

Posted via CB10

Actually a good news cause sales in Africa are low margin phones (legacy BlackBerry) . Samsung is really good at producing "cheap" phone and can afford lower margins. BlackBerry cannot... so they are shifting low margin phones into high margin BBM that can potentially yield high margin mobile advertising revenus (BBM channel)

Posted via CB10

Yes but it's all about "mind share" and "winning people's hearts." Handset sales? What's that?

</sarcasm> I'm with you, quizm. Prices need to be adjusted, and more importantly, they need to focus on money earning products rather than free apps. And if they're planning to charge for features such as voice chat/video chat, they can kiss download numbers goodbye.

Great show of support from Samsung. And great collaboration with BlackBerry. Am also using a Note 8.0 and a GS2, after my Z10 and Q10. So am looking forward to the BBM being available in my Samsung devices.

Posted via CB10

Do you think this is the reason for the significant uptick in the stock price today or is something bigger in the works?

Posted via CB10

Why Africa? What's about the USA? Left out again?

Posted via CB10 ~ Follow me on Twitter @TheNewsHQ for all news as it happens ~

Is Africa less important than the United States of America? ? I don't think so Sir!

Posted via CB10

Why Africa and not the USA? Cause the USA has free PRISM (NSA messenger with an indefinite log) ;-)

CB10 - Q10

I found the last line funny: "At launch, the app will be available..., at no cost". This will turn out to be another Whatsapp, where you will pay a monthly/yearly fee if you're using it in another platform like android or iOS.

My personal take on BBM for free is this. The underlying infrastructure is already in place, there would be no additional costs for server upkeep or any additional servers required. BB is actually getting revenue from both BES 10 and MDM usage, more than enough to keep the servers online. If BB can keep R&D costs down enough they can actually start to utilize other mobile device manufactures for getting their OS out there. Much like licensing but without the contracts.

No BBM will always be free.

BlackBerry will sell advertising via BBM Channels (this much is fairly obvious), and therefore the more people with BBM the better.

Charging for the base product would reduce the number of subscribers and lessen the appeal to advertisers.

Anyone who has already used the desktop based BBM Channel tools can already see where analytics and other marketing tools will be located.

I doubt they'll even allow ads in BBM itself. People will subscribe to channels and corporations will be able to use BBM Channels as a tool for notifying customers of offers and new products etc.

If you're not already on the beta, get on to BlackBerry Beta Zone and sign up.

Wow, I've never heard of new features being available in Africa first.
I can't wait until it is available for iOS in the U.S. Maybe BlackBerry will surprise us and make it available for the PlayBook too. :-)

Not sure it will work as sideload on PB. Android app requires jb 4.1 I believe and the Android player on PB is gingerbread based and won't be updated.

Samsung is simply going where the Blackberry hardware users are. Next will be "trade in your Blackberry for a new Galaxy" promotions. "But I need to have BBM". "You will have it with your new Galaxy. We'll set it up for you right here."

You hit the nail right on the head. This is brilliant from Samsung, and NOT GOOD for Blackberry (Hardware that is)

And so it begins - Blackberry allowing the cannibalization of sales of hardware devices in their best regions to the most powerful competitor in smartphones. Why do you think Samsung is promoting this? So that they can convert Blackberry hardware users to Samsung hardware users, of course.

You think Samsung is doing this to benefit BlackBerry? This will help drive adoption of cheap Samsung Android phones in Africa where BlackBerry and BBM are the dominant platforms. No longer will the lack of BBM be a reason to not get a Samsung Android device. This is going to kill off BlackBerry's emerging market share quickly IMHO.

Posted via CB10

People who buy BlackBerry in the low margin device areas do so because of legacy BlackBerry's ability to compress data on slow networks. BBM is not the only messaging tool available.

I'd say 80% of the people who buy BlackBerry phones in Africa do it for BBM. Data plans are falling anyway, so the BIS advantages are being the fact that the OS7 devices are being phased out and no data compression on BB10.

i dont know about other countries but i'm sure most Blackberry user (around 10 million user) in indonesia buy BB because BBM.

when BBM cross platform expect Samsung will heavily promote BBM in several blackberry key market (emerging market)

The problem is most people have never used BBM and never will.

The z10 is my first blackberry (I hate keyboards and the old storm was laughably bad) and I have never touched BBM except to ensure it's turned off. Not that it matters since I don't know anyone else who currently uses a blackberry.

Multi platform BBM is greatly overblown. BlackBerry needs a device that dual boots bb10 and Android or wraps android with a secure blackberry shell. The USP is compelling- "Now run all the apps you love with the security of blackberry."

This positions blackberry as the only secure way to run Android. "Android is a fun operating system but the only secure way to run it is on a blackberry."

Posted via CB10

Groups up to 30 ppl (WhatsApp is up to 50 ppl)
Might not be a deal breaker for maybe %80 of groups, but for that %20 it will hold them back from FULLY joining BBM %100

I would have preferred this to be a world wide release. BBM needs to drop like a bomb globally and not fragmented as we saw with the release of the Q10 and Z10.

Posted via CB10

It is a welcome sign for BBM...
However, from Samsung point of view, it is purely strategic. BB is untouchable in Africa because of BBM. Samsung will make cheaper device and throw in BBM, they will take a cut from BB market.

Many are leaving legacy BBs for BlackBerry 10 devices. With BBM on Android, Blackberry sales will dry up to a trickle.

Same thing I was thinking. BB 10 on Samsung hardware might be the upcoming agenda.

Posted via CB10

Sounds cool, I think that from now to future we will see more and more an approximation between samsung and blackberry, specially because that the owner of Android is Motorola (Google) samsung's competitor. Is not good stay in competitor hands.

Africa market first???? Isn't that the market BBM rules???

Samy is smart, will try to kill BlackBerry with BlackBerry own artillery

Posted via CB10

It's a strategic move on Samsung part to gain users since BB is the leading device in that part of the world. We'll see if they would make the big announcement in Asia.

What's the point releasing BBM with no video calls...whatsapp already own this so...idk why would I download it if I have android phone....just wondering

Posted via CB10

Never thought of that aspect. A strategic partnership or perhaps the beginning of outsourcing of BB10. If they can get cheap parts from Samsung out of the deal......

Posted via CB10

Got happy when I saw this :

"The companies have also agreed to joint marketing efforts to showcase BBM for Android to customers and to mobile users across Africa."

Because we all know BlackBerry doesn't have its marketing ducks in order

Posted via CB10

I live in South Africa and cannot wait to test it out. I'll be sure to upload a video as soon as I can to demo it.

I'm sure they are doing it to test before it goes global and iron out bugs

Posted via CB10

"The companies have also agreed to joint marketing efforts to showcase BBM for Android to customers and to mobile users across Africa."

With SAMSUNG marketing support there is finally a chance that (not only) people of Africa will learn BBM is out!

Really hope that BlackBerry won't shoot itself in the foot by going cross-platform. I guess that many users in developing countries will drop their BlackBerry devices for Androids or Iphones.

CB10 - Q10

Smart move by Samsung. Good way to kill BlackBerrys user base. People will start dumping the BlackBerry phone for Sam sumsung phones

Posted via CB10

How about in Canada where the Blackberry workplace is ? What doesn't make a lot of sense is if Africa has more BB users then of course they have who is going to buying up Samsung devices just to get something they already have ??? Oh well....I'm waiting for the iPhone app which never seems to be mentioned not even in beta

good news for Samsung lovers,they will get to see a very refined and robust messenger .
At least ANDROID users can see what quality BB puts in software and its market leadership in this domain

"At Samsung we are all about collaboration, innovation and driving consumer experience based on choice, value and customisation to suit every lifestyle." That my friends is how you do business. Netflix, instagram, take notes

Posted via CB10

smart move from samsung

next thing they will offer it to other strong Blackberry market like india, Indonesia, etc

Samsung will be killing Nokia and other brands on the region, if anything blackberry will benefit from this.

Posted via CB10

My prediction:
Samsung - Tizen - Knox + BB10 + BES10.
BB still would make their own limited number of handsets to offer an end to end solution.
Samsung will offer Android and BB10 phones.

Skype is available across all platforms. Both voice and video. It is the standard? Some drawbacks. But competitors like BBM are coming on strong. Can we really understand what this means to the world of communication? It's like a revolution. No more "free minutes". Or weekend calling. With wifi all changes the economics of phones and global communication.

Posted via CB10

I see this as a big endorsement by Samsung and it will open the doors for BBM.

ChannelX C000D3759 We review channels

B.S. BlackBerry is getting taken over by goooogle android. I smell acquisition.
Fuc$ off gooooogle! If this happens see ya BlackBerry!

QNX posted via CB10

I don't understand the business case for Google other than to remove BB from the market. Samsung on the other hand is trying to develop their own OS and enterprise software.

Samsung needs enterprise and an OS.
Blackberry needs to be able to compete in hardware.

BB10 - M2M software via QNX
Samsung - Makes the machines for M2M (TVs, Appliances, etc.)

If BB10 and BES gain some traction, something may happen.

Mocat. You are so right, can't wait to dump my Z10 for a Samsung phone because it will have BBM. Ohhhhh yeaaaah.....right. nice try. Loyal users will not be doing so. In fact I think this is a positive step. Way to go BlackBerry.

Posted via CB10

What if they are not so loyal? What if they just buy whatever smartphone the like as long as they can still message with their BBM-using coworkers?

We don't buy BlackBerry phones just for BBM. We buy them because they are still the best for business and government environments. They are now much better for the consumer end of things. BlackBerry needs a friend in the industry to launch their new bb10 platform. It is looking like Samsung and BlackBerry will be inking out some sort of deal on the near future.

Where's my FULL BRIDGE Mr. Heins? Please return it!

How many people do business using this feature? Do research who are the most subscribe to blackberry, not business. Regular people using this for messaging and sosial only. How BlackBerry compare to other with it own devices only sell for 2.7 m unit.

Posted via CB10

I probably have more friend's with GS's then iphones now so can't wait to test it out with them.

Posted via CB10 using my Zed10

Im not an exceedingly intelligent individual and am an expert at missing the obvious perhaps but while everyone is thinking this is such a great thing, all I can see is this cross-platform BBM thing as one less reason for someone to buy a BlackBerry device. Why buy one when you can get one of the platform's more legendary tools on the ever famous Android? Very depressing news to me, and that excludes my extreme disdain for "Android."

First off Not everyone likes android or apple. The difference is BB10 is a totally different operating system ... as time passes some customers will try BB10 and also new customers who have never had a smartphone can be possible customers..the smartphone market will be growing fast in the next 5 years and by then apple and andriod will be stale.

Posted via CB10

Android phones do not have bb10, nor are they a BlackBerry phone. They do jot have the hub, they don't have the business/personal divide, etc etc.

Where's my FULL BRIDGE Mr. Heins? Please return it!

As mnuch as i love BBM, I have little confidence it will be very impactful in the US, people just dont see a need for it. To be honest I know very few people that use any sort of IM and I know 2 people that use BBM currently. I think this move by Samsung seems like it will help but I think it will cut into Blackberry hardware sales in Africa. I mean the appeal of Blackberries in countries in Africa and othe less industrialized countries is BBM and only BBM. If they can get it on a Samsung this may mean people will switch.

BlackBerry loses money on every low end sale. They make money on BIS. Since BIS is disappearing, BlackBerry doesn't need the low end phone sell. You watch, Samsung will be producing low end phones with bb10 in the near future. That us where this is going. No wonder BlackBerry has not been advertising. Samsung will market bb10 for them.

Where's my FULL BRIDGE Mr. Heins? Please return it!

We get a whole lot more people to chat with for starters...which is my number one issue right now, everyone I know is either using an iPhone or Android.

BBM voice and video should be on a paid for subscription basis. Not much money but enough to help BlackBerry along

Posted via CB10

Here's my take on why Africa first is a good idea:

1) The extra user base will be increasing load on BB's servers. If they calve, I doubt the media will even notice because it's Africa. Lots of people die there everyday (unfortunately), and the media doesn't notice that most of the time either.
2) Africa probably has (I don't know for sure) dodgier infrastructure and/or higher data latencies than in the West, so would be a good test based on that.

I'm not sure why this is being done - as with releasing a BB7 Blackberry in 2013. How does BB expect to monetize this? Is it a stab at being "relevant" to other ecosystems?

I'm on BB because of how it works and the quality of handset and keyboard. I'm not a BBM user so I expect that colors my perception.

Samsung interested in buying blackberry? Looks like many advantages for them. Messaging platform, 80+ million users and independance from Google re. OS for devices. ;)

Posted via CB10 on my mega cool Z10

That is exactly what I see. Samsung selling hardware for android and bb10 platforms. BlackBerry will maintain high end only devices and their enterprise. It is the only way really for BlackBerry to grow this great platform. BlackBerry connection to all Samsung devices would be a huge lift to BlackBerry.

Where's my FULL BRIDGE Mr. Heins? Please return it!

Oh boy, I hope it releases at the same time as Honami does, then I can say good riddance to BlackBerry phone forever!

Posted via CB10

Poor Samsung has succumbed to the infamous "coming soon" phrasology as BlackBerry. Oy vey.

Posted via CB10 from the BlackBerry Z10

So it's beta testing for Android? When is beta testing for iOS? And then when is it going to be officially released? I don't expect it to be available til the end of the year!

Posted via CB10

Ios has been trying to sink BlackBerry for years now and they are always after Samsung in the courts. Perhaps they have helped unite Samsung and BlackBerry! Now they really have a problem!

Where's my FULL BRIDGE Mr. Heins? Please return it!

Here's my take. Samsung is a massive hardware producer and they will make cheap disposables carrying the licensed out BB10. They will now manufacture both for android platform and BB10 platform. BlackBerry will continue to produce only the high end units and these units will offer the full power of bb10. It is a good move as BlackBerry loses money on the low end phones. This is how bb10 is going to hit the masses, WP and ios are going to feel massive pressure now if BlackBerry joins forces with Samsung. BlackBerry stock is going to rise.

Where's my FULL BRIDGE Mr. Heins? Please return it!

Ummm helloooo? I'm from Africa. And I don't use my BlackBerry for bbm alone, ok, I have 300 contacts, (wonder how many I'll have when it goes cross platform). In Africa we have new BlackBerry 10 BIS plans. So I still get emails faster than anyone. I'm looking for a job. my mails are like the most important thing right nw.

Very smart move. I don't think Samsung is trying to do Blackberry a favor. They care about the users and this will enable them to promote their products by saying "You even can run BBM on our phones". With this they will offer a cheaper phone entering Africa. They will use this to their advantage to promote their phones and get people to switch.

Just my 2 cent.

Samsung is playing it wisely! It sure is a welcome move, as we'll have more people to connect with. This is somewhat good, especially for Sammy in the sense that they can keep people from switching to BlackBerry smartphones! But this is somewhat bad for BlackBerry, as some people who like android and bbm alike will definitely keep using android and will never make the switch. I love my full qwerty on my q10, and I love bbm, and at the same time, I love my HTC one x+. So now, I am using 2 phones. But if had known bbm would be released across all platforms, I wouldn't have bought q10. I'd ditch the full qwerty! This is a bad move for BlackBerry

Posted via CB10

The end of blackberry smartphone device sales. Who need this when other offers the same BBM?

Posted via CB10