Rogers White BlackBerry Z10 Unboxing!

By Kevin Michaluk on 5 Feb 2013 11:36 am EST
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Having CrackBerry's temporary BlackBerry 10 Launch Campaign Headquarters in Toronto has its benefits! This morning we went down to the Rogers Corporate Office, where Rogers CEO Nadir Mohamed and BlackBerry CEO Thorsten Heins welcomed the BlackBerry Z10 to Canada.

This was my first opportunity to get my hands on my very own WHITE BlackBerry Z10, so as soon as the CEO photo opportunity was over I bought myself a white BlackBerry Z10. According to the Rogers website, the BlackBerry Z10 is is available for $139.99 on a 3 year contract, or $599 month to month for new customers, or $650 to buy outright (plux taxes).

There are a few big takeaways from this Rogers BlackBerry Z10 unboxing:

  • For the first time, as far as I know, this BlackBerry box never had any sort of Rogers carrier sleeve on it. It's a straight up BlackBerry Z10 box. And it's quite a bit smaller than BlackBerry boxes of the past. Nice efficient packaging. I like it.
  • Unlike most previous Rogers BlackBerry Smartphones, no case or holster was included in the box. No cleaning cloth either. Included is the phone, battery, Micro USB cable and wall charging connector, along with a set of headphones. You'll want to head to the CrackBerry Canada store to pick up any accessories you still need.
  • For the white BlackBerry Z10, all of the included accessories are white. Hot. Black cables with a white phone just wouldn't look right.
Be sure to hit up the video above to see the WHITE BlackBerry Z10 unboxed in all it's glory. And if you're in Canada and have purchased or are thinking about purchashing a Z10, be sure to hit up this page to help get you along your way.
66 comments

theninjew

Hold on Kevin. $600 or $650 outright? You say 650 in the video and it says 600 in the post.

theninjew

Watch the video (again). Listen to the first part.

Kevin Michaluk

Good catch. I didn't notice that inconsistency there... That's interesting!

Soo... in store I paid $649.99, plus taxes of $84.50, for a grand total of $734.49.

When I was writing up the blog post though, I went to the Rogers website, and it listed the off contract price as $599 and I typed that in.

Not sure what's up there... $50 more to buy in store vs. online? Or maybe just a glitch in the matrix? 

frkm0005

Kevin, when you're on the Rogers site there's an option that usually says month to month (monthly) or phone only. They appear to have removed the phone only option from the site but it's still the policy in store, I believe. The phone only price is $50 more. They told me month to month is new customers only that sign a 30 day contract lol. Stupid Rogers still treating new customers better than existing.

lang007

Here in the US is is always cheaper to get online than in the store

C_Ott81

I think the additional $50 would be rogers fee for unlocking the phone, seeing as he bought it outright?

oddboy

The phone is $650 less a $50 mail in rebate. Same applies to upgrades. My upgrade cost $189 - $50=$139

amoore79

What, no screen wipe cloth?

Jonathank

Hey Kevin is this the one ur giving away next week lol

Jeeverz

I think this is the one he is picking up for his mom

C_Ott81

So the white Z10 doens't come with a case, where as the black Z10 does? Why is that? Even with my Bold 9900 is came with a white sleeve case.

amoore79

I don't think either black or while come with a case in the retail bundle. You might have been watching the unboxing from a device given out at the launch event

Kevin Michaluk

No, the black doesn't come with a case neither.

You're thinking of the boxes that were given out to people in attendance at the BB10 Launch events. Those were different boxes, and did include a case.

The retail carrier boxes are smaller, and looking at both Rogers and Telus, there's no case included.

 

C_Ott81

Ah ok thanks for clearing that up.

Shanerredflag

Bell is the same box...phone, charger, cable and headphones...thats it

crunch27

Kevin,that White speaker unit that came with your BB10 Launch Black Z10 was made for your new White Z10. How cool is that?

shelhezan

Maybe a bit inappropriate but I wonder how you can afford all this? Do you have a cash cow to milk anywhere? I ask because apparently you all got a free Z10 from BlackBerry if I'm not wrong. With 650$ I can stay a whole month alive... :D

digitalhomeboy

I would say very inappropriate! You might as well ask Kevin for his pay stubs and bank statement. Not everyone is in the same financial state that you are in. CrackBerry is a business first, let's not forget that.

JimTheDancingBear

It's not inappropriate to ask. Mr. Kevin has a right to just not answer. As for my opinion, I think it's stupid to pay that much for a phone to just say you have it. These devices will be all but forgotten about 8-9 months from now when BB releases something newer. I can't say I blame CB though, if there is no BB there is no CB.

dannyd86

Its not goona sit on his desk. I imagine this is now his personal Z10. In true crackberry kevin style every other one that was gotten for free will be given away to fans, or maybe there close friends.

I'm by no means wealthy but I can afford to buy one off contract, and I plan to do that today if there not sold out by the time I get there. For the device I use most often its worth it. Plus I got 2 bold 9900's to sell at 200$ a piece which recoups some of the cost

AnimalPak200

Do you not see the ads on the pages? Buying the device to create a post to generate page views (for which they are paid) is simply a business expense.

Emu the Foo

Maybe he's a boss and gettin money is the only thing on his resume? Plus this is his job. I think...

Jared26

So quick question, I'm with Fido, and now that I saw that I want white, does anyone know if you can just put a rogers sim in the fido phone and have it work or are they all locked to rogers/fido seperately? I know with some phones its hit and miss.

Ionutb

Lol, If I will not gain one, I'll never have one, 734$ is my 2 mount salary:))

pmich

might cancel my black z10 order and get it in white. looks awesome

kingbernie06511

so white Z10 have a white PLASTIC back plate... hum, looks good but not fancy at all...

diruocco

I'm so mad that bell won't have the white one today. I have to settle for black If I want it today.

sk8er_tor

The Rogers store I went to was sold out of black devices and only had white.

malanis5

at least u don't have to wait 2 more months to get it in the US. I'm not impressed by your whining

DarwinMejia

I am a hater!!!!! I want mine already!!!! Wahhhhh.... Lmao

Jay1CAV

Hey Kevin, any news on SIM unlocking that one from Rogers.

kinchitg

Hey Kevin,

I am huge fan of BlackBerry, I have used BB 9300, BB 9360, BB 9810 and BB 9900 since 1.5 years.

I was waiting for BB10 since the day it was first introduced in Jam. I am with Wind Mobile, can you please let me know when Wind Mobile will launched BB10, I cant go with another network as I am in tab with wind.

Thanks Kevin,
Keep Posting, CrackBerry Rocks.

vlicaros

I was told only renewals or new contracts :(
so bummed

19GhostRider71

I did notice that the speakerphone clip on that was part of your media event BB10 isn't in the carrier boxes. I was curious if Crackberry will be carrying these and a review of it would be nice to have.

rcheung135

Grats Kevin! White always looked classy :)

Still got my White 9900.

aloofkid

So anyone in Canada that wants to help fellow CrackBerry and not looking for profit (or small profit) wants to buy & sell BlackBerry Z10? Will pay for customs, tax and shipping. =] Please please please.

w0lfgang

you need a sign off catch phrase....like when Cronkite used to say, "And that's the way it is."
Or Edward R. Murrow's "Good night....and good luck"

LewLew23

"Kevin out *slaps table*" IS his catch phrase

vicentechable

Props for the unboxing of a phone that's not available.. Til april.. Hopefully

jvictor77

Whaaaat?? It's available alright, maybe just not where you are!

Ntario

My bell store didn't have any white ones even though I pre ordered it :(

reinkarnation

I just got mine today!!!! trying to figure out how to transfer contacts from my torch to the z10! any help?

george_helgerson

Use the Blackberry Desktop software and synch from your PC. It allows you to port all SMS's, e-mail, and configuration from old devices to your new one. Plug your old device in, sycnhronize, and backup, and once done, disconnect and plug your new device in.

reinkarnation

NVM! i just did bluetooth contact transfer! Beautiful phone!!!

GTiLeo

I JUST UNBOXED MINE TOOOOOOO

george_helgerson

Will there be a Torch version with a sliding (real) keyboard forthcoming or not?

sferrari

Like some one mentioned, at that price it knocks the s**t out of our 3rd world salaries. I would have thought that BB would be into more aggressive pricing to help get back some of the market share they have lost. IMO it is not enough to sell a hot phone with the REAL competition out there, ie Samsung and Apple.

I went and took the bb customer course and am now a qualified Z10 customer/user LOL.
But will not likely have the financials to have one. Like WTF, it is a beautiful phone and I have been holding out on upgrading hoping to get one of these... or the Q10 but with these prices how is this going to work. The un-boxing of the give away phones showed much more for the user including the sleeve/case, an extra battery with a cable to connect to the phone, headset, and the famous screen wiping clothe... This skinny box is miserly.

I know it was un-boxing why didn´t the you show the inserting of the SIM and battery and turning it on. Mention of the micro SIM could have been nice as well.

Well anyway, I have to win if I am going to have a new BB... otherwise .... well ´nough said.

Birddog2

Kevin,

It is nice to see that after all of the phones that you have opened over the years you are still enthusiastic about each element, although I think this phone is very near and dear to your heart.

reinkarnation

My torch seemed to continue to freeze halfway through when I attempted to sync it via "Link". Tried a few times.. I just did bluetooth contact transfer.. and not worried about anything else. pictures and all were on my sd card. Be careful if your one of the guys with "Hidden" Files, cuz they will show on your Z10!!!

ddlax22

Considering verizon has an exclusive on the white z10..I might need to get a white one from rogers instead of waiting for att if they ever get the white z10. Or the z10 in general.

sferrari

Just another comment... off topic for sure but... Hasn´t anyone at Crackberry noticed that Mercedes-Petronas Formula 1 cars now carry BlackBerry logo on the side. BlackBerry is now Technology partner and sponsor of the team.

So we will see the logo running around the different venues of the F1 races starting in March... especially at Montreal

dynot

Video ends too early. Would have liked to see it boot up. Of all the videos I've seen only one showed the boot up. Hope they're not hiding something.

Jodi Iman

Great review!

I walked in to Telus today and they have this offer where you can trade in your old Blackberry phone for the new Z10 but there is a catch to these things!

I entered 5 contests for the Blackberry Z10 online+ radio!!! With ZERO luck!!! I hope & pray that I can win the Z10 on Crackberry.com I've been following this blog for a little bit over a year. I hope I can win!!!

Good luck to all!

eszklar

Well nice to see Kevin follow-up on my suggestion to get BOTH black and white Z10's. First World Problems Solved.

cepf

When you bought it like Kevin did, is it locked to the carrier ?

manofice1

Man that white version is hot, I want it!

Cap_172R

Anyone get rogers to waiver their early hup fee?

MrDave69

Yes. They Waived $130 and $35 admin

gord888

white BB with black battery door... :) that would be hot.

NimmyxHuynh

I can't believe that buying from Rogers is $50 more expensive compared with Fido. Did you have to pay a hardware fee on top of the device Kevin?
I bought my phone outright from Fido yesterday and it was $600 + $72 Tax (12% HST) and then $25 for the hardware fee on top of that.
The downside is, the phone is STILL locked to Fido, so I will have to pay more money to get it unlocked. So either buy it on contract or off-contract, both options, the phone will still be locked to Fido.

Rootbrian

Nooooooo!!!! You peeled off the front screen protector!! I never peeled off mine when I got my 9900. I just used nailclippers to snip off the tab and kept it on as long as it would last, which was for 6 months, then I had to get some screen protectors for it.

AssetMobileLLC

Pretty sweet looking phone! Love the white.