Rogers Red BlackBerry Curve 8310

We said the Red BlackBerry Curve 8310 would follow its way into Rogers stores a week or so after the BlackBerry Pearl 8110 appeared, and it looks like our word is holding true. Above is a picture of the new Red 8310 in-box (a.k.a. the demos are arriving with distributors so will be available for sale very soon).

Two interesting things I want to make note of here in regards to RIM's focus on the Consumer Market:

1. They Are Trying: Check out the Branding on the Box. It's a CONSUMER listening to MUSIC on his Red Curve. I *think* this might be the first Rogers Full Qwerty BlackBerry to ever feature a consumer on the box vs. a business professional type looking person. Cool.

2. They Are Succeeding: Today I received a message from a soon to be a first time BlackBerry owner. This person is waiting for the Red BlackBerry Curve to come out from Rogers and was seeking some data plan advice. The interesting thing here - this soon-to-be BlackBerry owner is only 14 Years Old and was looking for the data plan that met her needs and her mom's approval.