Just last night, I happened to notice yet another VPL (Virtual Pre Load) had been pushed to my device by Rogers. Upon launching the application, I come to find out that they were now letting customers know about the Mobile Backup services they were offering from Asurion.
I began looking around the CrackBerry forums to see if anyone else had noticed and this and came across this thread. Oddly enough, Rogers has had this service for a while now but never really put it into effect marketing wise. The service isn't free with Rogers, it's actually a subscription based service that costs $5/month for contact, picture and video back ups.