Rogers has taken a step forward in terms of customer self serve options with their most recent announcement. The My Account application is being rolled out for Rogers wireless customers to download direct from their device. Previously it was available as a WAP browser link which led to the Rogers website but now, it has grown into a full blown application. Only fair to note that it actually looks nice as well.
As noted on the Rogers RedBoard blog, the application allows for secure access to your Wireless accounts to view balance and make payments as well as check airtime, messaging and data usage. Over the next few days, the new app will be rolled out to BlackBerry models 8220, 8520, 8900, 9000 and 9700.