Update: New Rogers October 1st Rate Card is out. Click Here for pdf. *
The boys over at BlackBerry Cool posted a leaked document yesterday outlining October Hardware Pricing Updates for Rogers. Since its release in late August, the BlackBerry Bold has been selling for $399 on a 3 year contract.
According to this document and effective today, October 1st, the BlackBerry Bold should now be available from Rogers for $299 on a 3 year contract - the same price as the iPhone 3G.
I received a few emails from angry CrackBerry Readers / Rogers Bold customers since this news broke letting me know of their displeasure, having just paid the $399 price in the past few days. Two people suggested it was time for another KEVIN SMASH... hence the image to the left (poor Ted). While I can understand the wanting to SMASH, I don't think this quite calls for a FULL BLOWN SMASH. Sure, the Bold should have started out at the $299 price point, but us gadget fiends are used to paying a premium to get our grubby fingers on the cool toys first and it is the nature of the Robers beast for us to get taken for all we're worth. I've now purchased a total of five Bolds from Rogers (a couple for me and a few sent off to friends), but only one was on contract. Now if Rogers would have lowered the $650 + tax off contract price, then I realllly would have SMASHED. 5 Bolds in 6 weeks isn't that bad though - at least I'm trying everything I can to get RIM's share price back up!!
You can check out the full document here, that also features hardware pricing updates on other BlackBerry and Windows Mobile models available from Rogers.