Rogers BlackBerry Bold Pricing - $399.99 on 3yr Contract

Rogers BlackBerry Bold Pricing
By Kevin Michaluk on 15 Aug 2008 11:22 am EDT
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Here it is folks, official Pricing on the BlackBerry Bold from Rogers. $399.99 on a 3 year contract. Ouch. And here I was still hoping it would come in at $299 like the 16 gig iPhone 3G. Silly me. Once a Roger Robber, Always a Robber :)

Topics: News & Rumors

112 comments

Mike F.

F***ing crooks!!!!! Sub $300 is a dream.... a really really wet dream. HAHA

Anonymous

Oh Rogers....What did we ever do to you?

Anonymous

this is another rip off from rogers again.

g.billings

Nice, first Rogers wants to bring the Bills to Toronto which will crush the CFL and now the bold is more money than the iphone? I guess we shouldn't be that surprises - why worry about the bold eating into iphone sales and making Apple's quota - just increase the price. Horrible. Rogers can bite me. I will never be a rogers customer again, ever.

Mike F.

Thought the internet hung on me. Ended up posting 3 times before I saw what happened. lol

Anony

Why Damn It Why!?!

I was expecting such a better price point.

Rob129

I guess the Storm/Thunder will be $599 when it hits Verizon!

Mike F.

ok 599 for thunder on verizon would mean 999 on rogers, if they get the thunder, on a 10 year term.

Anonymous

I think it's time we start a group to petition rogers! Similar to that of what the iphone folks did....This is ridiculous...as BB users, we've been taking s*#t from Rogers for far too long....first with the data price plans (thanks for reducing it to somewhat normal) and now slapping on a $400 price tag on the BOLD! GARBAGE!

sheena.lee

Apparently it was $600 cash price no contract? Why would you sign a contract to just pay $200 less?

Get it for $600 and go monthly, no contract.

Mike F.

Yea and if you do a hardware upgrade it'll probably end up being $499 after a $100 mail-in-rebate on a 3 year term cuz you know how reasonable Teddy is.

CMEC

Kevin, can you pick me up one and send it to New York. I will send you the money! lol

jrau13

Damn! That seems steep to me considering what the iPhone is pricing at.

speedmetal69

Holy sh*t!! Rogers sure knows how to screw with new and existing customers, I'm afraid to know the price of the device with out a contract :(

BaRTiMuS

I understand that everyone wants to get a reasonable price but this is RIMs flagship handset guys. A petition? C'mon, you can get a blackberry pearl for $49 you have so many blackberries to choose from at a reasonable price and you are crying about their top of the line flagship BB being $400. If Rogers is in fact getting them at $275 then yeah, you can complain about Rogers, but the fact of the matter is, they still have cheaper Blackberries for you to choose from.

On a side note, the corporate price for these phones will be $299. My rep confirmed that we will be able to start ordering them on the 19th at $299 and we will be upgraded to the 300mb data plan at %25 off.

Smiley88

is there an unlocked version?
Say No to Rogers!

Ub3RdoRK

i couldnt imagine signing a 3yr contract....if that were the case here i would hope the damn phone would be free

speedmetal69

Are available from independent stores.....
tigerdirect.ca
bongowireless.ca
puremobile.ca

Anonymous

At least they are consistent with their tactics in robbery.
Gotta hand it to them , a home grown product and other countries pay less for it. Unreal.

Al Sacco

Wow, that price is steep, especially with the 16GB iPhone 3G retailing for $100 less...

It is, however, exactly the price I predicted after speaking with RIM PR at WES. They told me "between $300 and $400," and to me that meant $399.99. ;)

http://tinyurl.com/5mz88b

I just hope AT&T's smarter about pricing than Rogers appears to be and lists the Bold for $299 or less...

AS

mnokia

Some reps will fight it, but as long as you've got some tenure [finished at least one contract, or been a customer longer than 3-4 years] and good payments on your side, you're good to go...If they fight the $100 credit, ask for a 2 month service fee credit, which for most of us will surely result in >$100 value [MSF credit is the cost of your plan/data, before any add-ons or value packs, SAF, or 911]times two...We are monitored by the monetary credit given out, but can hand out service discounts till our heart's content...

Bla1ze

This depresses me, but really..not unexpected from Rogers, pipe dreams hoping they would offer it at an $299.99 price point...looks like I'm gonna have to speak to the retention team on this one for sure now! I was willing to pay the $299 without argument, but $399..when an iPhone goes for $299...no way!!

mnokia

Some reps will fight it, but as long as you've got some tenure [finished at least one contract, or been a customer longer than 3-4 years] and good payments on your side, you're good to go...If they fight the $100 credit, ask for a 2 month service fee credit, which for most of us will surely result in >$100 value [MSF credit is the cost of your plan/data, before any add-ons or value packs, SAF, or 911]times two...We are monitored by the monetary credit given out, but can hand out service discounts till our heart's content...Also, there is a data retention team as well ;)

Whoops sorry for the double, was tryin to respond to Bla1ze ...

doorschick

I read, just this morning,in the business section of the paper, that the Bold will be offererd for around $200 in the US. It reported that the Bold will be released within a month.Any body else heard the same thing?

Anonymous

yep they lost me here and there

serpico

What a rip. I can't believe that Rogers wouldn't at least price it at the $299 iphone price. Oh well guess you need to wait 6-9 months for a price drop.

HuskerRob

Any idea when the Blackberry Bold will go on sale in the United States?

Warren M

I can buy a bundled 80gb PS3 with 399.99, Rogers can shove it.. i hope the Javelin is cheaper, plus the BOLD is HUGE!!! couple of weeks ago i was at one of the Rogers Plus stores and a Toronto FC player came in with his BOLD (cuz they got theres super early) and his BB messenger wasnt working.. and i asked if i cud check out his bold and he handed it to me.. its SUPER LIGHT but im not down with its size.. its really bulky and that was the main reason that put me off it.

Bla1ze

It's not even the width of a pencil thicker all the way around and the back is contoured...it didn't even feel any bigger in my hands then my curve really..it's still a really functional well fitting device, it "rests" in your hands...but too each his own I guess..

simpleleap#CB

I hope this doesn't inspire AT&T to make the same pricing arrangements. I really wish RIM could control the prices of their devices a bit more.... these carriers are just out of hand.

Gimme a break, Rogers!!

Talk about shooting yourself in the foot. Instead of lowering the price of Curves and clear them out well in advance, they raise the price of the Bold! Is anyone creating a petition to protest this price?? I'll sign it.

Freddy F.

Why would they clear out the Curves? The Bold doesn't replace the Curve, it's a corporate product that's at least two levels higher up the chart than the Curve.

Think Chevy (Curve) -> Buick -> Cadillac (Bold)...

Mike_US

If the US pricing comes anywhere close to this, i will not walk, i will run to an apple store and have a new iphone in hand within hours of the pricing release.

Spazmogen

It's not out yet.

Regardless of what you see in a fuzzy picture of a flyer for an unknown market; don't assume anything until its released and ALL of the information is available.

Don't go off 1/2 cocked.

Bla1ze

Rogers market pricing is pretty consistent across the board...the same prices in Ontario are gonna be the same in Quebec and Nova Scotia, the only thing I have ever seen differ in those markets is plans themselves.

simpleleap

then I'll probably hold onto my Curve(and iPhone 3G) a little longer and just wait for the Javelin I suppose.

I don't have confidence enough that AT&T wants to offer competitive pricing either... it's a win win for them. They would have the Bold and the iPhone...either choice a consumer makes, AT&T gets the sale.

Snipes

Ditto. Javelin please.

Bolex

that's the pricing if you get a contract, what about if i don't want a contract?? If im paying $399 for a 3yr contract i could pay a couple hundred dollars more not to be tied up with robbers i mean rogers..

rufluffy

OUCH!! Is it just me or are other places releasing it much cheaper?

HOLLYWOOD42

what constitutes a corporate client?, how big do you need to be to get this 299.00 price

thanks

BaRTiMuS

I cannot say how big you need to be to get this price but I can tell you how many bb's we have in our company. In Canada, I would say 1500-2000. Thats not huge by any means but its sizable. Each of these Blackberries are currently on the $45/25mb data plan. About 60% of them have a corporate voice plan attached. In Toronto, our bills are around 10k a month for the data plans alone.

I have a friend who works for a small business with less than 100 employees. Only 7 of them are on corporate Rogers accounts. He has not found out if he will get any discounts on it yet.

vx1

I wouldn't take all this info too seriously ... I want the phone as much as the next guy but hey, its out of our control. Its coming - hell they might put a promo price out and then goto a reg price later.

I was all bent for a while , now I am like what ever..
This is a business , if they want t make money they
are going to release sooner or later

Anonymous Toronto

So first we hear it's $199 to match the iPhone. Then it's $299. Now it's $399 and it still only has 1 GB on board! WTF. I'm sure there will be a lot of early adopters, but the Bold isn't going to be grabbing a slice of the market share with that entry price. Anyone who's on the fence between iPhone and Bold may decided to go with the iPhone in the end. RIM, don't think lowering the price later will grab them back.

jrmtl

Rogers was also thinking of making the price "BOLD".

All the people on the fence between the iphone and the bold will go iphone for sure.Anyone non corporate will not spend 400 !

I guess Rogers knows they will get either person with whatever phone and gouge them, they may not be making as much with the bold than with the Iphone, so it compensates.

Rogers wins again.

brinklej

Well it looks like apple will contine to make all the $$$$
because at this price point on a 3yr contract there is no way anyone would put down 400.00 on a non touch screen phone. I don't even want to know how much the blackberry thunder will cost..........r

Anonymous

Does anybody feel cheap and whorish for using Rogers right now? We are all chomping at the bit for this new Bold action and yet we are still even mildly shocked at the obscene pricing that Rogers provides. can we all just say it like it is "MONOPOLY"

Arninetyes

Problems posting - sorry for the double.

Arninetyes

I, too, was hoping Bold pricing would be competitive with the 3G iPhone. At $399 for a 3-year contract, clearly it won't be - at Rogers.

I also noted they price the Curve at $199 for a 3-year contract. As Verizon is now selling their Curve at $99 with a 2-year contract, and ATT sells their Curve at $149 for a 2-year contract, there is still hope for a $299 Bold. Not great hope, but hope.

Might I suggest a skull and cross-bones as Rogers' new corporate logo?

Mike

Here are my thoughts on att pricing in the us:
2yr contract (of course)
$199 - I am in. will own on release day
$249 - I am in. will own on release day, but wish it was 199
$299 - Will take another long hard look at iPhone and do comparison again....maybe
$349 - Not worth it when iPhone is $199. No Way
$399? - f*** you sir.

BlackBerry.est08

I think people are really angry because they're trying to compare this to the price of the iPhone.

First, I don't think RIM even cares since the Bold isn't a competitor to the iPhone so lets not bring that point up. When the 8830 first came out, I payed almost $600 on a 3 year contract *the price I pay for getting a handset the first day in came out) so 399 for a phone world's ahead of the 8830 is pretty damn good in my books.

Also, who's asking you guys to go out and buy it now? If you want to be that person who can say "I got the Bold first!" then don't complain about the 399 price tag. If you can wait, I'm pretty sure the price will fall to 299 in a couple of weeks after the novelty has wore off.

You can't really compare prices between the iPhone and Bold. What Apple did to even get the price @ 199 ended up not so good with all the problems the iPhone is experiencing. You can bet with the Bold that RIM has made sure it's as good as any of their other handsets in the past.

Mike A

People are compaing to iPhone because the iPhone does compete with the Blackberry. Just because RIM says it doesnt, doesnt make it true. My experience says people say things like 'we dont compete directly with the iphone' so they will have justification as to why the iPhone outsold them. 'Different Market'....WRONG.

The iPhone 3G changed the game. Even after seeing it with its flaws, and no doubt there are flaws, I dont know how I would ever justify spending 350 or 400 on a phone again. Mind you I am now carrying an ATT BBerry 8800 that I paid 350 for when it was released. I want the Bold, I want to love the Bold, but not for $399 or $349 i wont.

$399 was an respectable price for a smartphone - before the iPhone 3G came along.

If rim does not see or chooses to ignore the impact the iphone is having on the industry, a $399 price tag backlash is just the beginning of their troubles.

BlackBerry.est08

Apple is competing with RIM but NOT with this model. Bring up the comparison when RIM actually releases a device that can actually be compared. That's like comparing a Civic to a BMW.

Apple did change the game. But 199 is ONLY because Apple found a cheaper way (chips or whatever) to make the price that low. Ask all the iPhone users on AT&T how the experience is. Apple only did that because they needed a way to capture whatever customers they can. With RIM, we already know it's a proven brand and a price cut is better but it isn't necessary because people are still willing to put down money for a premium brand.

By your logic, every smartphone maker (with the exception of Palm) should be worried. Smartphones are not going to sell for 199 or less like the iPhone. Is that going to stop others from buying phones that aren't 199 or less? No. Last time I checked, this price is on par with other smartphones. Also, remember that this is a new release, it WILL decrease with time.

Mike A

"By your logic, every smartphone maker (with the exception of Palm) should be worried."

Yes, they darn well better be. That iPhone /iPod touch platform is YEARS ahead of anything else out there. The App store is awesome, the media integration is awesome....

Now I dont want to sound like an Apple fan boy, which I am not. I love my Blackberry. I actually bought a 1G iPhone, but couldnt take the lack of batter life and the virtual keyboard. I returned it 1 week later. RIM spoiled me. Clearly, for moderate volumes of email, RIM is where its at. But my love has limits, and a price over 299 is beyond my limit. I have been waiting for the bold, and now it is frustrating that I waited so long, got excited, and then they may price it nowhere near my comfort zone.

Again, it will all depend on what ATT does....

roninksb

It seems to me that Rogers pricing is a poor barometer of what is likely to happen with AT&T. I note that each market is different across the world and the pricing differences that are being reported are a reflection of this. The Canadian market that Rogers is operating in is entirely different from the American market that AT&T is operating in. One major difference is that, at least at the moment, Rogers has no competition. The same can not be said for AT&T.

Personally, I think that if AT&T and RIM want to sell these in any significant numbers the price needs to be better then this and likely will be. It also comes to mind that if the Bold is not a success with AT&T (the largest seller of Blackberrys in North America by far), it will be quite an embarrassment to RIM and result of a loss of traction and mindshare that they are trying so hard to gain in the consumer market.

Of course, this is all speculation. Time will tell.

LAWRENCE_lawrence

, are a dck. no seriously. I hate to be negative, and put others down. But seriously, you're a dck. I WAS crack addict, and I think Rogers took the term, crackberry, too literally. As a consumer this is how I see it. Iphone introduction- a lot of hype. hmmm... should I buy it? hmmm... I like blackberrys. hmmm... 299 is more on a consumer perspective of a memory comparison to the iphone pricey. But I love blackberrys. Today. $399. Sorry gf, you will not be taking over my blackberry pearl, as Ted Rogers believes that a market skimming pricing strategy is the best way to go. Based on traditional marketing 101, they feel that pricing it at the highest point, and then lowering it will bring them the highest revenue. It's a business ok. On a side note, I think Ted Rogers isn't IN the market. He's managing to piss off a lot of customers. He should also know from marketing 101 that you should keep your customers satisfied. After all the fiasco they've had, I finally hate rogers too. Sorry Ted ROGERS, you really ruined my day. AS A CONSUMER, I ENCOURAGE YOU TO NOT BUY IT, OR ELSE EXPECT FUTURE PRODUCTS TO BE PRICED HIGHER. IF THEY RAISE THE ANTE ON THE BAIT, AND YOU BITE, THEY'LL JUST RAISE IT MORE. Spending money, and being stupid, we gotta draw the line.

LAWRENCE_lawrence

... lol my previous commment in reply was MEANT for "Stop Compplaing- by ppcmd", who posted further down below this thread. I couldn't post, and pasted my comment to the wrong reply.

Anonymous

"Once a Roger Robber, Always a Robber :) "

I LOL'D!!!! SO True!

borderpatrol1987

I'll wait till the fervor calms down and they drop the price. I've waited this long.

teKK

could someone please give me some info....i live in New York and i was wondering if i were to buy a rogers bold would it work with my ATT sim card for use in the states? And also is rogers going to be selling just the device without a contract?

Raptor007

If you don't like the pricing don't buy one. The iPhone is $199 & $299 but that is not the true cost of ownership so compare your total cost to own it. On the iPhone you have Job's controlling every aspect of it INCLUDING a FREE KILL SWITCH for your supposed rogue apps. In reality Job's can and will kill any app he deems violates the rules he makes up as he goes along and you paid for it and will NOT get a refund.

The BlackBerry does not require a limited 16GB on board when you can easily purchase and balance between micro SD Cards your memory is limitless.

People need to stop complaining and threatening to start a petition, from what I read about Rogers the old man up there does not care what users think at all. Now when you get real competition on the GSM side then me will care and have to compete.

The iPhone is NOT a BlackBerry it does NOT have PUSH technology is has a lovely 15 minute way for me to sync between desktop and iphone app. The MobileMe has been a huge embarrassment and Job's lame attempt to have a leaked memo is just that, LAME. I am a very avid Mac user, having just purchased a new MacBook last week. But I will NOT apologize for Job's failures and gloss over it as others have, saying its their first push effort excuse me if this was MS or RIM the villagers would be at the door with torches and axes ready to kill the lord of the manor.

The price is what it is, and it sucks to get gouged but that seems to be a Rogers policy along with 3 year contracts, heck I haven't kept a phone longer than 11 months and I typically upgrade after 6 months or less.

LAWRENCE_lawrence

, are a dck. no seriously. I hate to be negative, and put others down. But seriously, you're a dck. I WAS crack addict, and I think Rogers took the term, crackberry, too literally. As a consumer this is how I see it. Iphone introduction- a lot of hype. hmmm... should I buy it? hmmm... I like blackberrys. hmmm... 299 is more on a consumer perspective of a memory comparison to the iphone pricey. But I love blackberrys. Today. $399. Sorry gf, you will not be taking over my blackberry pearl, as Ted Rogers believes that a market skimming pricing strategy is the best way to go. Based on traditional marketing 101, they feel that pricing it at the highest point, and then lowering it will bring them the highest revenue. It's a business ok. On a side note, I think Ted Rogers isn't IN the market. He's managing to piss off a lot of customers. He should also know from marketing 101 that you should keep your customers satisfied. After all the fiasco they've had, I finally hate rogers too. Sorry Ted ROGERS, you really ruined my day. AS A CONSUMER, I ENCOURAGE YOU TO NOT BUY IT, OR ELSE EXPECT FUTURE PRODUCTS TO BE PRICED HIGHER. IF THEY RAISE THE ANTE ON THE BAIT, AND YOU BITE, THEY'LL JUST RAISE IT MORE. Spending money, and being stupid, we gotta draw the line.

jujibee

Well, AT&T better be cheaper! Considering the fact that I've already made up my mind about switching carriers from Sprint to AT&T!! I'll pay $199...even $299...but $399? For a phone? Plus the $200 I have to pay to deactivate my Sprint account! HECK NAH!! lol!

I mean, it's a GREAT phone, but I'd have to wait a while so the price could go down before I buy it...

AT&T wouldn't be that foolish, though, to put their price that high. Mostly likely it will be $199.

One user already mentioned it would be that price because she saw it in a newspaper somewhere...who knows.

But it needs to come out soooon!!

BaRTiMuS

Every phone company needs to have an expensive flagship device. Nokia E90, N95/6. Motorola 8800 or whatever its called. Are these devices worth it? Probably not. I like my 8800 because they are not as common as a curve or pearl. And I will like having a Bold because not many people will have it either. Its not about status. I never had a razr, and I will never have an iphone. I always used to buy unlocked phones that were not available from Rogers because I hated having the same flavour of the month everyone else had. Everyone and their mother has a curve these days, I don't want that to happen to the Bold.

Anonymous

BOYCOTT THEIR FUC%^NG ASSES!!!!!

Taycb32

I would have loved to get one in the $200-300 price range, but not for $400.

Hmmm...

iphone 3G = $199
Bold = $399

Why!!!!!!

>Taylor

Mattayo

If this is what Robbers is selling the Bold for, you can expect Telus to release the Thunder for about $499 or more, with a 3yr term. Canadian wireless providers need to begin following suite with their American counter parts.... If Verizon is selling for anywhere close to this, they can forget about reaching their sales quota. You can garauntee there is a GSM Thunder, you AT&T customers may get the Thunder sooner than you think...

Anonymous

Wow! And the price of a Curve is $200?? Man, we sure are lucky just south of the border of them, the Curve has cost under $100 for over a year now, sometimes free depending on promotions! Sucks to be a Rogers customer!

avmsam

$400 IS INSANITY. i thought the iphone would've changed the market. but i guess the only reason rogers made the iphone cheap is cuz apple forced them to. im sure all their other phones will continue to be overpriced as usual.

CrackBerryHarry

$399.00 for what?! The Bold is not worth more than the iphone. That's a con job. I've been contract free for almost a year waiting for the Bold, and I was going to switch from Telus to Rogers, but I'll stay where I am if that's the price of it.

Exclusive contracts with these phone companies should not be permitted.

Anonymous

OMFG!This is too much. With 3 yr contract and we still have to pay $399? I'll have to sit this one out and wait for a bit longer. I'm happy with my curve.

mortys11

Look on the bright side Kevin, this is half what you paid for the ebay bold and this one is guaranteed to work!

Snipes

Wow that is utterly ridiculous.

Katsumoto

robbery.

lord have mercy

mnokia

I called $349 on a 3 yr and maybe a $50 MIR...Was off by $50 and no MIR...Not suprised at all...

Noah Couchot

We all pay exorbitant monthly fees to our carriers, and everyone's throwing a fit over spending $399? And some of you are saying you'd spend $299 - but not $399? That's retarded. If $100 is going to break you, why do you even have a Blackberry to begin with? These are not cheap devices. Put it in perspective - It's nothing compared to what we pay yearly. Who cares what the price of the iPhone is. This is a much better phone, and you get what you pay for. If you want the best phone out there, you shouldn't even hesitate at spending $399 for the latest & greatest handset.

hax0r

....I will wait for the Javelin, Thunder and Android device to come out and then compare the phones.

revo2001

If AT&T does the same thing, I will stick with my Curve. Honestly, even $299 is too much. Where's the discount for a 2 yrs commitment? I'll wait for the price to come down.

natalie.-xo

I actually got my hands on a BB Bold roger's model phone today, to have a look at. But unfortunately I'm going to still be waiting for the Telus version to come out even after Rogers gets it.

Anonymous

That seems pretty steep, I wonder what it is going for over in Europe.

Hughpine89

Well I'm hoping this is a sign that August 19 is the release date for Rogers, and that AT&T will soon follow! But what do you all think the pricing will be on AT&T? And how long after the Rogers release will it be released on AT&T?

Just thought I'd ask, thanks in advance to anyone who answers!

-Hughpine89

CarBob

Hi Y'all,

Could the reason that Robbers, err Rogers, is selling the BB Bold at $399, be because they are overstocked with BlackBerry Curves and Apple iPhones?

If so, potential buyers might then purchase the Curve or iPhone for the lower $199 rather than pay the exorbitant $499 price for the BB Bold.

- CB

"BlackBerry for Life"

argensfinest

this makes me happy that i don't live in mr. rogers' neighborhood. i love you dearly, canada, but when your cell phone companies are getting away with 3 year contracts, something ain't right.

on a better note, i just got an 8830 for dirt cheap on a 2-year deal :)

Tamarok2008

Not sure which is worse: the price they are charging or the three year contract? Putting them together and its just raping the public in broad daylight. At least give it a chance of competing with the iPhone.

Maybe one day the Cannucks will get proper competition? Does any other country have a provider that locks them in for 3 years?

jrmtl

The problem is that there is no competition and the government doesn't give a sh**. Period.

dustywm

Imagine... Robbers screwing Canadians again... shocker!!!

Spazmogen

The Source By Circuit City (in Canada) has 8310's on for $0 on a 3yr.
Pearls 8120 & 8110 are also $0 on 3 year terms.

Rogers will not be able to sell many $400 Bolds in that sales environment.

I expect the initial price for a Bold to be lower than that flyer indicates.

Anonymous

I think this is a bit expensive for a phone. Yes, it does a lot of cool things, but at the end of the day, there are cheaper alternatives for something that does email and make phone calls.

I think there is a price point that people reach when it comes to something that they don't need but want. I understand things get more expensive, but once you go beyond that price point, you look at alternatives that do what you want it to do.

Case in point, video games. People knew there was a price point that parents wouldn't go over. It was $20 bucks when I was a kid for an 8 bit cartridge. It's $60 now. Microsoft and Sony knew there was a price point for their gaming systems and didn't want to go over it, even though they were losing money for each system sold.

At $399, people will be looking for alternatives to the Bold, whether it is an iPhone, Motorola or Nokia. I know I would.

Frankly, I think $399 is too much to pay for a phone that does email and calls. My price point is $199. There are better things to spend $399 on. My phone is on its last legs (and I own a Treo 750). I plan to look at the new Treo or a cheaper BB if AT&T is going to be charging $399 for the Bold. All I need is a phone that can make calls, do email and texting. The Bold is impressive, but not at that price.

Anonymous

It's astonishing that this would be the actual price, and I would hope that AT&T would not make the same mistake, although RIM should be the ones quaking in their boots. It's is a bit crazy to say that the iPhone is not competing with the Bold, yes we all know that the Bold is a corporate product, and that the Bold offers better quality, and we also know that the Bold is simply a MUCH more celestial device than the iPhone. Now let's shake the fan-boy-isms and look at the reality. The iPhone is a great device and it has been proven to be effective from a sales perspective. It is simply a "cool" product. I reject cool products as it seems many of you do as well; however I will not deny the iPhone's appeal. Simply put, I would prefer a more dignified, more "adult", less air-headed, more functional phone, but if and when this costs me 33% or $100 more, I will be taking a second look. Suddenly Jobs the control freak and all his brainless groupies seem a bit more on par with Rogers/AT&T/RIM the greedy bastards. We must also acknowledge that, despite our anger, we are in the minority. People seem to be caught up in iPhone mania and for RIM or Rogers or AT&T or ANY respectable place of business to ignore its competition in such a way is simply a bad omen. I was rooting for RIM and waiting for the Bold, but an extra $100 is enough to change my mind simply because I don't want to be a part of or purchase the product of a company which seems to be severely lacking in business sense. If this is correct, I see nothing good in RIM's future. I hope not...

Anonymous

I would like to say carriers are the ones that set the pricing, not RIM. I'm not going to say the folks at RIM aren't greedy, because I think there needs to be a little greed to be a successful company, but I would be surprised if they were setting the price for each carrier. But, I could be wrong.

Ryan J

I hope AT&T doesn't do this same thing here in the US. Since everyone is caught up with how "cool" the iPhone is, no one will justify spending $100 more than the top end iPhone. To even have a chance of maybe grabbing some of the market, the bold needs to be the same as the 16 GB iPhone at least. And I think signing contracts for years at a time stinks. How about carriers earn your business instead of locking you in?

Jazz1

OMG are they kidding? I was recently in Vancouver visiting. I saw tons of people on pay phones and even took a picture because I rarely see that (except airports) in the USA. No wonder Canadians are still using pay phones with pricing like that. Beautiful country, great people. You deserve better!

Danizme

does that fine print say in order to get it at $400, you have to commit to a $65 price plan? Thats expensive, when every other device only needs $45.

FearlessBill

I don't get it, why do people think that $399 for Rim flagship phone is expensive? how much was the 8800 price when it was release? more then $399 that's for sure. Please don't compare to the iphone 3G ok? iphone is aim at consumer who likes to surf and check their email and listen to their itunes and watch vidoes on their 3.5 screen. where BB bold is for business class type who only care about their emails and using their phone to make call, they'll use for music and video too but that is not too concern for them. I have a iphone 3G and i can tell you that it is so annoying to type on the touchscreen and STILL have key lag!!!(apple please fix it fast!) So, anyway, I think the phone is well priced but Rogers should do something with their plan that is the most important thing.

Anonymous

The reason we think it is expensive is because it is.

Like you said, for the business class type that only care about their emails and making calls....there are cheaper alternatives. Sure, a lot of business class people will get their phones for free, but in today's business environment, companies will still be looking to get the most for their money and if watching videos and listening to music isn't a concern, then they would get something else.

FearlessBill

that's true, but right now RIM/ROGERS price the BB Bold at higher price to max their profit and lets hope that after 3 months or Q1 2009 when the replacement for 8300 is out. I'm pretty sure the Bold will be $299 to $349.

Anonymous

I don't think RIM has the final word on pricing. I think they leave that up to the carriers. Which means I hope it is cheaper when it comes to the US and AT&T.

And if it is true that they are charging a higher price to maximize their profits, good for them. However, a lot of us are saying it is too expensive and if they can go down in price, most of us will buy it. Many of us would rather wait for the price to go down rather than be an early adopter. Which means that the profits are not going to be maximized because nobody is buying it. Like I said before, there is a price point in which people will not go over. Rational or not, that's a fact. Can I afford $399? Yes. Do I want to? No. Not for a phone. Now if it could also drop off and pick up my dry cleaning, yes, I would buy it for $399.

But in the end, it is just a phone and email device that is priced more than what I want to spend....especially because there are cheaper alternatives.

tnewton3

I'm just glad I wont have to worry about that price because I'm here in the states and currently rolling with att. I know that att will not release this phone at this rediculous price. NO WAY!!!

missginacandy

They are mean should cost less if you sign a contract. I would boycott Rogers.

Anonymous

I don't really understand all the fuss about the price. I am no fan of Rogers, but if you really want this device, you should buy it. And if you want an iPhone or anything else, buy that. The Bold is both a pleasure and a work product, and all of us throw money away on over-priced pleasure products - meals at restaurants, drinks at bars, cigarettes, movies, video games, music, coffee, whatever. It's just about where you decide to spend your money. Look at your next Visa bill and ask yourself about all those purchases. I can't justify the price, but I don't even care to try. I am currently using a 7250, have had it for a long time, have never been tempted to upgrade, and now I like the Bold and will get it. You can't justify the price of a night out at a bar, either, but it's fun. At least with a Bold, you have something pretty nice the morning after, too.

Anonymous

"You can't justify the price of a night out at a bar, either, but it's fun. At least with a Bold, you have something pretty nice the morning after, too."

MARRY ME

Anonymous

The "fuss" is that the price is too high. And yes, we do decide on where to spend our money. That's the point I'm trying to make. If the Bold is this high when it hits the States, I'm off to buy another phone. I suspect a lot of others will do the same as well.

When you're going to lock yourself into a 3 year agreement to subsidize your phone, then see it is $399, when you can get an unlocked Bold for $649, it seems a bit pricey.

I don't know if going out on a date or a night out with friends can be compared to buying an overly expensive piece of electronics. Sometimes you screw up and you HAVE to take her out to a nice restaurant (jewelery works too!).

The Bold is a nice phone with nice features. Do I want this phone? I'm not sure. Between the cheap plastic ring around it getting easily scratched, to the high price point, it will be a tough decision. But I am waiting to take a look at it before making up my mind.

Sure, it is RIM's flagship. It's the BMW of phones. However, I am more than willing to settle for a Nissan if that is within my price range and the BMW is priced too high. They both do what I want it to do. Only difference is, one has a little more status and a few more bells and whistles.

I love the stats on the phone, but if it goes beyond my price point, then I won't be buying it.

I probably shouldn't be complaining because I get the Premier pricing. However, I think it is too high for the average consumer and AT&T will be making a mistake if they price it as high as Rogers did.

Anonymous

Too high for you. Too high for some. My point is that "too high" is a relative concept. It's not too high for me. And why so worried about the "average consumer," whoever that is? The average consumer will do whatever they want with their dollars and it's probably not a device for them. Right now, it's the premiun RIM product. Of course it's expensive - it's a luxury item. I would be very happy if the price came down, but if it doesn't there are lots of BBs and other devices for Johnny Average to choose from.

Anonymous

Come on... We all know people will buy what they want, and yes, if they really REALLY love the Bold they will acquire it regardless of cost... And if we could afford it we would buy an iPhone for multimedia, a Bold for business or e-mail, and, hell, a useless diamond ring that just plain looks great (maybe two!). The point is that whether we like it or not, Apple has been successful at setting the bar, and RIM must compete whether they like it or not. Not sure who sets the price for the devices, but RIM will be the ones paying the consequences in the end since carriers are likely to pull a profit on either device. YES this is RIM's flagship device and YES this is a luxury item, however the iPhone makes a great argument to play both roles as well, and pricing makes it just that much more compelling. There is an average consumer, let's not kid ourselves, and by the looks of the reaction of about 50% of crackberry addicts, this is NOT a good move no matter how you slice it.

Anonymous

i heard its that high because they didnt wanna match the price with the iphone, for some messed up reason, so the made it higher.meaning they must pay like 200 or less to make these!!!

Neil Humphrey

Finally, what appears to be a Blackberry made for someone with real thumbs, not girly hands........what's that? It's only available on Rogers? You're kidding, right....? No? Damn! There goes a perfectly good idea wasted on Rogers again. Wouldn't go back to that rip off company again for anything, not even a Blackberry I can use......

Anonymous

I hate to break it to you guys but in the UK the price of BB Bold is FREE with a 18 month contract

http://shop.orange.co.uk/shop/show/handset/blackberry_bold/detail/pay_mo...