Rogers announces pricing for the BlackBerry Bold 9900, Torch 9810 and Torch 9860

By Bla1ze on 4 Aug 2011 02:35 pm EDT
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Rogers BlackBerry 

We knew Rogers was getting ready to announce the BlackBerry Bold 9900, Torch 9810 and Torch 9860 today and now they've done so. Sadly, Rogers is remaining quiet about release dates but they've now got pricing details out of the way and are as follows:

  • BlackBerry Bold 9900 - $249.99
  • Blackberry Torch 9810 - $199.99
  • BlackBerry Torch 9860 - $199.99

Those prices are of course based under the typical 3-year contract terms so we'll have to wait and see what no contract pricing ends up being but either way -- nice to see Rogers lay down some official pricing for everyone.

Source: Rogers

Reader comments

Rogers announces pricing for the BlackBerry Bold 9900, Torch 9810 and Torch 9860

83 Comments

Although I will be getting one of these from Rogers on release day, I do find the pricing seems pretty high on a 3 year contract. Now, I just have to decide on which one....the 9900 or 9810.

My torch was 600 without contract.. I assume it will probably be the same in the scenario but considering the 9900 is more with the 3yr contract than the torch, IMO im thinking it would be a few bucks more, hence possibly 650... just my 2 cents

Holy crap. It's 3 years rogers c'mon, make it 99 and these Berries will pummel android. I still hate the high prices, I'll just wait till xmas for some nifty christmas prices.

I just love living in Canada. Outlandish prices with 3-year locked in terms, late/fewer device releases - yay!

It's not like RIM is actually like, a Canadian company or anything.

Robbers at it again. I really don't know how RIM expects to compete with some of the pricing these carriers have for their devices. $250? that crazy for 3yrs especially with a new OS coming within the next year. This is not going to a good year for RIMM if other carriers have similar pricing.

Google RIMM, and this is what you'll find as the top result:

RIMM‎ - Research In Motion Limited (USA) (NASDAQ)‎

So to recap:
RIM = Research In Motion
RIMM = Research In Motion

RIMM is only used in context with the stock name on Nasdaq. RIM is the company name and also the TSX stock name.

Seems to me that we're all reading/commenting on a site dedicated to BlackBerry smartphones. Kind of the penultimate context when referring to all things RIM, isn't it?

If it equals Research In Motion somewhere out there, then I think we can cut each other a little slack if we use that same reference here.

+1

Especially when you consider that a 16GB iPhone 4 is $169 on a three year term. RIM really needs to somehow mandate a maximum price, at least on a three year term.

I desperately want a 9900, but NOT at that price!

I'll definitely be looking at the Telus pricing on this. If they can beat Rogers and match my plan, I'll be gone. $249 on a 3 year is a high if you ask me.

What I don't seem to understand is why are people so surprised at the price??? I mean I paid 350 for the FIRST bold 9000 and I was fine with it. First carriers are taking too long with the release now its too expensive. Well for everyone who wants to be CHEAP just wait till chirstmas when the prices drop. Let's see if you can wait 4 more months. I have ATT and I'm getting the 9900 when Tmobile releases it. I'm going to unlock it. And that's going to cost me 700 dollars but I'm not complainning. I want the phone plain and simple.

because compared to other devices the pricing is ridiculous, anyone debating between an iphone 4/5 and this would laugh at this, 16GB iphone is what 160? thats a considerable amount less

Maybe because of how quickly technology changes. Also seeing other phones with better spec on the market priced cheaper makes some wonder what exactly are they thinking. Oh lets also not forget that RIM has admitted that they are releasing a new OS within the next year, which 0S7 devices are incapable of running. The pricing just doesn't seem very competitive in today's market.

my thoughts exactly,last year i paid 200 for a torch that wont run bb7, this year im going to pay 250 for a bold that wont run next years qnx?
fool me once shame on you, fool me twice....

If BlackBerry wanted to lure more people and not slowly die out, they'd work out better price packages with the carriers. Nobody new will sign up. It would be exciting to see a REALLY good deal.

At least for me, its not a matter of being cheap; it's more of a relative equation. I commit to providing a wireless provider with good, guaranteed revenue for 3 years and they in kind provide an equally good discount on hardware.
At this price point of $249, that is not enough of a discount incentive to guarantee my business to Rogers for 3 years. So like you, I'll probably just buy at full retail, or I may just switch to another provider if another one chooses to provide a better incentive.

Yeah i agree, I too will be out when it released to buy it at full price. I'm not waiting for the price drop in Xmas, I feel that its priced in line with Rogers previous releases

Why would you buy T-mobile and not a Rogers unlocked? With the Roger's phone you would at least be able to use at&t 3G network.

Honestly, I'm trying hard to stay loyal to RIM, a good Canadian company. I cant wait for the 9900, but I can't help but think about another device. The Samsung Galaxy Infuse 4g looks fun. If i didn't need it for work, I'd definately switch. Also, like many others, I feel a little jealous when I play with my friends ipad 2 as a fun device. I already know I'll buy this, wishing that their next qnx phone blows me away.

wow... pricing with no release date... WHO DOES THAT?!!??!?

seriously

what good is knowing the price if we don't know when we can go buy it??? lol

When a customer comes into my store and sees $250 for a Bold 9900, $200 for a Torch touch, $159 for an iPhone 4 or $0 for a Samsung Galaxy S Vibrant/LG Optimus Quantum it'll be an easy decision. RIM seems perfectly fine in pricing themselves out of the market with this lineup.

Uh...guys...the iphone4 is $199 w/ contract. 16GB

The 32GB is $299. MORE than the $250 Bold.

And uh...Most smartphones start at $199...which means the BOTH Torches are well within range...and its an extra $50 bucks...for the BOLD.

You guys act as if its an extra $100...gimme a break folks.

iphone is 159 and 279, i dont know where you're prices are coming from, and more than likely the new one that comes out in the next 2 months will maintain those price points

AT&T's website.

iphone 4 - $199 w/ contract
32GB iphone4 - $299 w/ contract

$199 is pretty standard for a smartphone...seems like folks here will complain about anything.

"Oh my gosh! That green answer button is FAR smaller than the iphone4...and iphone 5 is gonna crush it! Bye-bye RIM!"

LOL...give me a break

I work for rogers
Iphone4 is 159.99 or 269.99
HTC evo is gonna be 199.99
LG Optimus 3D is gonna be 99.99
Samsung Galaxy S Infuse 4G will be 149.99
Torch 2 at 199
Bold 9900 at 249.99 i believe will sell perfectly fine for the people who want it. give it 3 months an prices will drop. Release date for the 9900 as far as I have heard will be aug 9th

I believe you are talking about the 2 year contract. Rogers is three year contract. Get your facts straight before you try to make fun of people.

As a dedicated BB user, I don't get the pricing. An Xperia Arc is sold by Rogers on a 3-year contract for only $50, with an off-contract price of $550, but the 9900 is $250 on a 3-year? It's almost like a tax on BB loyalists.

The only reasoning I can see behind this is that Rogers knows Canadians like their BBs, and they expect it to sell. What I don't get is why they aren't being more aggressive about moving the BBs so that people don't use more data hungry devices like the iPhone or Android.

The way I see it is that the price will drop fairly quickly. If anybody recalls when the original Bold 9000 came out on Rogers, it was $399 on a 3-year contract, which then dropped after a month to $299, eventually hitting a holiday promotion of $199.

I'd suggest boycotting the device until Rogers caves and gives us better pricing, but let's face it, that suggestion would be falling on deaf ears on this site. ;-)

I totally understand pricing and other phones and good deals blah blah blah. If its too much for a phone then by all means purchase an iphone. Or wait till prices drops. I'm a blackberry person. Texting, emails, and social apps is all I do so no need for iphone games and all these other things. Prices are there so deal with it. If you have the money then grab one of the new ones. If not then there's iphones that are cheaper and samsung phones or whatever.

RIM doesn't set the prices at retail people, it is Rogers being gready, and the lack of serious competition in the Canadian market. If they think they can get away with charging is extra for the 9900 they will, obviously they think the 9900 is aimed at business users and they they will pay extra for a BB.....time will tell if they are right. But if anything the greedy carriers are screwing RIM over, not RIM screwing the customers over, RIM doesn't sell to us, they sell to the carriers.

CS

just saw future shop flyer the iphone 4 is $159 on a three year term and thats for the white or black. are they nuts im not paying $249.00 for this thing no way

Let the whining about the high prices begin. Apparently most people want a Mercedes but they want to pay a '76 Pinto price for it.. C'mon people.. this is the initial release price. If you don't like the cost, just WAIT until it goes down.... or get a Curve. And comparing the current price of the i4 to the release price of the Bold 9900 is absurd because the i4 has 1. been out for almost a year and 2. is probably starting to be sold through to make way for the new i5 (hence the reduced prices)..

Bottom line - stop your bitching and just appreciate the fact that you can soon upgrade to a nice new BlackBerry.. whatever the cost is.

That was a horrible comparison unless the blackberry was the pinto because the droids and iPhones have better technology in them

Better technology for SOME. If all people used all cell phones for exactly the same reason, you might have a point. But that's clearly not the case.

Does your criteria for "better technology" consist of whether a device can play Angry Birds because that is the only thing that the iPhone and Android handsets have on the BB7 devices. Security - win goes to BB, messaging experience - win to BB, battery life - BB, internet experience - draw, processor - draw, # of apps - Apple. Based on your comments, I'd like to know: 1. Why you THINK Apple/Android devices are superior to BBs? and 2. Why are you posting on an obviously pro-BlackBerry blog?

Simply put, carriers love putting a premium on blackberries. You'll notice that, in Canada, before Wind came out, that the Big 3 charged 599, without contract (the MSRP), and then Wind started charging 450. The Big 3 dropped the bold prices to 500. To this day, the Torch 9800 remains 599 at the Big 3, I assume because Wind doesn't have it, and therefore the Big 3 see no reason not to price gouge consumers. The only phone more expensive overall, is the Iphone. Beyond that, there is no justification for carriers to still charge 500-600 for current blackberries, and they continue to do so, simply because they can get away with it. RIM doesn't dictate pricing to them; RIM simply releases a MSRP, which is always high balled to give retailers some leeway in pricing, and to make it sound too expensive if retailers ever decide to charge above it. I highly doubt that the Big 3 intend to charge above the MSRP. I assume that until Wind releases pricing, the Big 3 intend to make no contract pricing 599 for all 3. Welcome to the Big 3! Please stay relaxed, so we may more conveniently gang rape you! Thank you for your money, and have a nice day.

Iphone 4 32g with Rogers and Telus on a 3 year plan is $269.00...So $249.00 for the BOLD 9900 and everyone is complaining...Gimmie a break, The bold is far superior with way less restrictions then any Apple phone. Stop complaining about the price cause chances are if your reading this blog you want the Bold 9900 anyway. So go to your local smart phone dealer pay your money and be happy, If you cant afford it Im sure theres a Razor out there someone will give you...That will be all

"Now's the time to Get off the Steve Jobs Island Folks"

That's a 32 gb iPhone 4, the bold is 8 gbs... And the only thing far superior is the keyboard and notifications, but that's changing with the new ios5

The keyboard isn't changing with iOS 5. The security isn't changing with iOS 5. It's likely NFC won't be a part of the iPhone 5. The Blackberry will still likely be a much better phone than the iPhone ever was or will be. The ability to load applications from any damn website won't change with any version of iOS 5. The lack of full access to the file system won't change with the iPhone 5. Etc.

The only features that matter aren't the processor speed, the memory size, and the size of the officially sanctioned web store, unless all you are interested is buying a 3G connected app-player. I'm not. I want a phone FIRST. And RIM always delivers that with the Bolds.

For all those who are complaining about price, there seems to be no complaints when it comes to iPhone. Apps you say? well good Apps aren't free so are you factoring that into your pricing as well. Do you put a price on security? on durability? Course not, cause you can't show that off with some neat gimmick or a colorful avian projectile. Stop complaining, cause you'll shell $$ EVERY year for the latest iPhone anyways no matter what.

I paid $49 for my Torch 9800 with a 2-year contract, so no complaints on price here. But it is nowhere close to an Android or iPhone in terms of the fun factor you have with apps. Nowhere close. So if I had to choose a new phone soon, I'm not so sure that security or durability would even be in my top 10 criteria.

A phone has to deliver on the promise that you are buying something that will wow your pants off, that's what consumers expect these days. There is something to be said about the apps on iPhone or android, even the Playbook users are salivating at the prospect of an Android app store. That promise is worth a higher selling price. I'm not so sure RIM is properly marketing what these new phones will deliver that is different than other phones and even older BBs in terms of user experience, so if you can't do that, then you shouldn't be charging full price.

This is all the more reason for me to break my ties with Rogers and seek out another carrier with more competitve pricing once my contract finishes next year's end.

I understand that this is cb so we are naturally more inclined to like bb. But how can one argue that tech vs tech and price vs price this is superior to the iPhone 4. At 169 vs 250 I can't find arguments that give leeway to the bold for that much. I've owned bbs for 5 years and never had an iPhone so I'm not an apple fanboy. But rim has already told us this device won't support it's next gen OS. And were comparing this to the iPhone 4 which is over a yer old.

To the guy compring att and Rogers prices, how can that be a valid comprison?
And to the guy saying you have to buy apps on ip4, are bb apps magically all free or something?

Wow! i was readdy to spend just about 300 bucks with my early upgrade fee's and getting a screen protector. now it looks like ill be spending 50 dollars more :(

omg. i wonder how long people waited for the prices just so they could complain about the prices. give it a couple months and start asking for christmas presents!

3 year contracts!!!! i get mad signing a 2 year in the US how do you canadians cope with 3 yr contracts! keeping that same phone that long.

The price point is about what a high end smartphone would go for when Rogers releases it. I'm not surprised about the prices

I dunno about that 249 price point .. considering the competitors are half the price.

Simply put, carriers love putting a premium on blackberries. You'll notice that, in Canada, before Wind came out, that the Big 3 charged 599, without contract (the MSRP), and then Wind started charging 450. The Big 3 dropped the bold prices to 500. To this day, the Torch 9800 remains 599 at the Big 3, I assume because Wind doesn't have it, and therefore the Big 3 see no reason not to price gouge consumers. The only phone more expensive overall, is the Iphone. Beyond that, there is no justification for carriers to still charge 500-600 for current blackberries, and they continue to do so, simply because they can get away with it. RIM doesn't dictate pricing to them; RIM simply releases a MSRP, which is always high balled to give retailers some leeway in pricing, and to make it sound too expensive if retailers ever decide to charge above it. I highly doubt that the Big 3 intend to charge above the MSRP. I assume that until Wind releases pricing, the Big 3 intend to make no contract pricing 599 for all 3. Welcome to the Big 3! Please stay relaxed, so we may more conveniently gang rape you! Thank you for your money, and have a nice day.

I don't know why everyone's so surprised about the 9900's 3 yr contract price...I mean, this is ROBBERS that we're talking about here...lol

O ya add 13 % to that damn HST.
Do you still think the 9900 at
$282. 50 on THREE year term a good price ??