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Thorsten Heins' opinion editorial in The Globe and Mail... RIM will ‘empower people like never before’

Thorstein Heins
By Thorsten Heins on 3 Jul 2012 11:31 am EDT
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[ This opinion editorial was written by RIM's CEO Thorsten Heins and originally published in the Globe and Mail. We just *had* to get it up here for CrackBerry Nation to read ASAP. ] 

Don't count BlackBerry out.

In recent weeks, it's become fashionable for pundits and market watchers to alternately eulogize Research In Motion as a fallen pioneer and demonize management for not chopping up the company to sell for parts.

As President and CEO of RIM, I understand the frustration and impatience of RIM's shareholders and their eagerness to see the company start to surface the underlying value we all know exists at RIM. But we do not believe RIM is a company at the end. Nor do RIM's current challenges hint at a larger Canadian problem of not being able to sustain successful technology companies.

Technology, and particularly mobile computing, is a globally dynamic industry where innovation is as likely to occur in Waterloo as it is in Seoul or Palo Alto or Stockholm.

Rather, we believe RIM is a company at the beginning of a transition that we expect will once again change the way people communicate. In technology, it is not if you have to change, but when you have to change, and we are in the earliest days of truly mobile computing - an era in which people interact with the world around them in ways we could barely imagine just a few years ago. With BlackBerry, RIM created the framework that gave people their first taste of an untethered yet completely connected life.

As we prepare to launch our new mobile platform, BlackBerry 10, in the first quarter of next year, we expect to empower people as never before. BlackBerry 10 will connect users not just to each other, but to the embedded systems that run constantly in the background of everyday life - from parking meters and car computers to credit card machines and ticket counters.

Those are big promises, I know; and some doubt whether RIM can pull it off. I am the first to admit that RIM has missed on important trends in the smart-phone industry - especially in the consumer domain, focusing on its core value system for successful products and services. We are working diligently on BlackBerry 10 in order to provide a compelling experience for our loyal enterprise customers and consumers. While we are in a very competitive and constantly changing market, customers benefit from this competition and continued innovation.

As this market grows and includes more people in more countries, there is more room - a true need, really - for alternatives. We see this every week with our developer community, who are attending sold-out BlackBerry 10 developer sessions around the world to leverage our platform and ecosystem in order to create and innovate for their communities. That is why RIM has chosen to pursue a strategy that eschews the homogenized sameness of competing ecosystems. To help with that task, we have reshaped the executive team and recruited telecommunications industry veterans with proven track records of success.

Innovation is never easy and rarely understood - but it is exciting.

To that point, some of what I read and hear is thoughtful and insightful; some, frankly, is just plain wrong. But the facts about RIM's business provide reason to believe that we can succeed, even as we take painful but necessary steps to focus our resources and build a lean, nimble organization focused intently on bringing BlackBerry 10 to market.

As some pundits write RIM's obituary, the company's global subscriber base continues to grow, to more than 78 million people in 175 countries. In many of those countries - some of the fastest growing markets in the world - RIM is the top smart-phone; and in some, RIM devices account for the top three spots. We have relationships with 650 carriers around the globe; RIM's reliability and security make it the first choice for countless government agencies and are part of the reason more than 90 per cent of Fortune 500 companies deploy BlackBerry in their enterprises.

RIM has no debt. The company also has more than $2-billion in cash on its balance sheet, and generated $710-million in operating cash flow in its first quarter.

Simultaneously, RIM is undertaking a corporate overhaul that we expect will reduce annual operating expenses by more than $1-billion by the end of our fiscal year. Unfortunately, that requires us to become a much more focused and smaller organization.

These are just the steps we're ready to announce. As has been reported, RIM has hired outside advisers to help me and the other members of the executive team think about the business in new ways and to explore a range of alternatives that leverage our core strengths and build on the BlackBerry brand.

When I became CEO just over six months ago, I knew this would be a difficult and challenging job. RIM was - and remains - at a crucial juncture in its history. In response to our tough quarterly results last week, our employees received thousands of e-mails from around the world from retail customers, carrier partners, developers, family, friends and neighbours expressing their support and loyalty to BlackBerry. They are - like many of us - BlackBerry people by choice.

It reminded me just how much opportunity and promise there is within RIM, and how much of what makes BlackBerry special stems from our status as a small-town Canadian company.

While some who have never made the drive to Waterloo pontificate about software they have not seen or devices they have not touched, developers around the world are getting increasingly excited about the possibilities BlackBerry 10 offers. They see that innovation remains a core principle stretching back to RIM's earliest days above a bagel shop.

Written by RIM CEO Thorsten Heins and reposted from the The Globe and Mail

Reader comments

Thorsten Heins' opinion editorial in The Globe and Mail... RIM will ‘empower people like never before’

335 Comments

Dude - it's a bit shady to simply cut and paste complete articles from other media providers - especially in breach of their terms of use.

It's "by Thorsten Heins" at the headline. The entire article was an interview. Thorsten Heins talking. I'd agree with you if it were a copy and paste of an entire article in other cases, this wasn't some know-nothing reporter adding his garbage to the mix.

Are you saying it is shady that CrackBerry posted the complete article that Thor wrote for the Globe and Mail?

At the bottom it sources the Globe and Mail...theres nothing wrong with posting that

This is no different than RIM putting out a press release on market wire and us reposting the press release in its entirety just as everybody does. Instead of the company going through a service like marketwire on this editorial, they went through a media channel. But it was put out there to get picked up.We would never re-post "articles". Agreed that's shady. Many times we've gone to RIM for statements which we have received directly from RIM and others have reposted completely (without credit). In this case, we're still giving full attribution to The Globe and Mail in multiple spots. But this post was still written by and posted under RIM CEO Thorsten Heins. Technically, since I own shares of RIM stock, I own his content too. Lol. But seriously, if they take issue, we'll tweak it, but am sure it's all good. :)

Kevin -

I would appreciate your evaluation of my post, below, to Mr. Heins... Thanks... Do you think he reads any of this? You have made a point that he has communicated with Crackberry in the past.. Fill us in...

You're right... I chose to not reply to your post because I had nothing intelligent to counter with. You got it...now move along... you are boring me.

a coloring book... because you obviously are more concerned with replying with the same bullsh_t than actually reading the multiple OTHER comments I have made on this post....

Read a coloring book. That's original. Deep down, you're a funny guy. But...

Since our little exchange you have not created one comment. I'm not talking about a reply to a comment. I mean an actual comment. Not in this or any of the other blog posts from today. In the words of John Rambo "That's what I want!"

@mnhockeycoach99: contribute

Hey f_cking moron (yes, you are getting on my nerves now).. Find one of your posts...scroll down...and there is my reply... Don't post one more comment to me until you have read it. If you can't find it, then promptly throw any electronics you own into the trash and never post online again.

There's no need to get hostile. It makes you look even more foolish. Are you listening to what I'm saying bro? I don't give a rat's ass about if you replied to one of my comments. I'm challenging you to COMMENT FIRST with something intelligent and spark a discussion. You still haven't done that. I'm sorry if I'm asking for something beyond your capability but I don't think I am.

@mnhockeycoach99: post smart comments before smart ass replies

Now you're the one who is cutting and pasting. Getting lazy there bud! Please stop replying to me.

@mnhockeycoach99: post smart comments before smart ass replies

I will helpfully extract something for you from this article, read carefully; here goes.
"To that point, some of what I read and hear is thoughtful and insightful; some, frankly, is just plain wrong."
So the CEO is aware of the mood and noises of analysts, pundits, customers and competitors. But he does not read every comment Mr Spin-loooongname posts on crackberry.com. Hell, even Kevin does not do that. It is not only vastly worthless but it is pointless.

Look I am going to call you out on this. All news outlets can use other news outlets post via copy and past or quoting the post. Kevin is just fine here according to ap rules. All he needs to to is credit the globe and mail with the creation of seid content before and after the story and he can repost the story. Oh and as for the shady part watch your local news or read your local paper they use each others storys all the time.

WOW! Good thing you brought that tidbit of info to light. The fact that is pretty much says that in the very first sentence assures us that it would have been overlooked by every person reading the article

Wade - Great post... Here's the "catch"...

RIMM had, and maybe still has an "exchange program" - I traded in my last phone to get my, current, Torch 9860 - wound up costing me $99.00.

Now here's the "fun part"... I was going to wait til October to get my new BB 10 phone, until, our new CEO "Thor Balsille" and his crew shafted me and others by, not only, bumping BB 10 out til next year, but also costing me and other RIMM shareholders a lot of money in share price - due to this deception.

Now, I am going to get $150.00 from ATT for my BB Torch 9860 and buy a shiny, new, amazingly featured, iPhone Killing Samsung Galaxy 3 and it will cost me $40.00 to do so.

Now if "Thorsten Balsille" and his crew can get their act together - I will reconsider RIMM, next year, at this time - because, in reality, that's when BB 10 will be available at ATT in the good ol US of A....

"our new CEO "Thor Balsille" and his crew shafted me and others by, not only, bumping BB 10 out til next year, but also costing me and other RIMM shareholders a lot of money in share price - due to this deception."

1. I guess I fail to see how you got shafted by BB10 being pushed back. Did Thor personally take your money for a new BB10 device and promise you (or anyone) that it would be available on October 1st? My guess is NO! And I can guarantee that if BB10 would have been released half baked, people like you that are currently bitching about it not being released on time would be going postal about RIM for releasing it too soon.

2. While it is unfortunate that you and other RIMM shareholders lost money, you know very well that investing in any stock is a risk and there are no guarantees of a return on your investment.

3. Deception? I'm curious as to why you feel you were "deceived"? It isn't like they waited until October 1st and came out with the "oops, we are behind schedule" news.

4. AT&T sucks and will probably be the last carrier in the world to release BB10 devices. This is only a negative reflection on AT&T and not BB10..

"If you don't know the answers to your points" - sounds like you don't know the answers so you responded with something you read in a fortune cookie.

I don't agree with #4. Remember, AT&T was the only carrier with the Torch 9800 at first. They actually seem more committed to Blackberry than most carriers.

+1

The wait on the 9900 sucked, but other than that at&t has been on the crackberry bandwagon for a while.

If I'm not mistaken, AT&T had a "hard on" for the 9800 because they worked with RIM to create it.... and they had a 90 day exclusive on selling it.

You know, RIMM (Rambus in-line memory module), but why some are talking about an obsolete memory technology in relation to a troubled cell phone manufacturer (RIM) is a little puzzling.

Kostas

I love my Bold 9900, I love the screen, I love the Keyboard, I love the look and feel of the phone. Yes the OS needs a bit of work and I wish it worked like windows explorer for files etc but I love it. So I am so happy that RIM is confident cause I want that company to survive and all the stock market haters can eat it.

Ching

Mecond!

My hat off for this letter as it speaks volumes about the new RIM and the commitment by all.

"We are BlackBerry by choice" - great tag line!

I have my doubts but more than ever I think I will stick with RIM till the new year and give him and the company a last shot. I would be waiting for the iPhone 5 and Windows 8 anyway.

Depends... if they outsource their hardware design and mfg to asia, come up with top specs, while at the same time having a polished and visually stunning BB10 platform, they should be ok.

I swear to God he has been taking exactly what I have been saying...lol. But I really like Heins. He has seemed much more inspiring than Mike and Jim. Great stuff

I hate to point this out but he really doesn't say or explain anything. He just says that things will be fine. All sizzle, no steak.

I believe you read too fast ...
"BlackBerry 10 will connect users not just to each other, but to the embedded systems that run constantly in the background of everyday life - from parking meters and car computers to credit card machines and ticket counters"

If you believe T. Heins (that's the point, after all isn't it ? By themselves these few lines explain a lot of things, like the obscure "putting things together" and "why QNX" ...

I don't imagine that he meant all that was coming Q1 2013, just that they'll get there eventually. After Android but before Apple, probably ;)

Sure not. But the core must be set up now.
He's clearly mentioning QNX powered devices, and I'm not sure (yet no expert with droids) such universal interactions (like "tap and play") may have an equivalence. I mean ... without proprietary brands (a la apple/MS), like connecting your phone with full interoperability to infotainments systems in various airlines/planes.

Is the core set up? He said himself they're at the "beginning" of the transition. I would have thought "midway" or "approaching the end" but no, they're at the beginning.

Is everyone in this discussion an idiot. All he is basically stating is that BB10 will have NFC. God, iPhones will have it. Droids will have it. Everyone will have it. There is no innovation. It's just NFC.

I believe he talked about "Enterprise reorganization". Also I should have been more specific as in "core fundamentals".

The 'beginning' is a position relative to the 'finish', in this case I believe the 'beginning' is relative to the preparation needed to even be in the race, the race begins when BB10 starts to compete and the Finish is what it will be when it reaches it potential! Let's be looking out beyond the release because if there is no vision there then it will not be 'great', just another of the same bunch.

I want great!

I believe it explains the reasons for going down this hard, painful road. If you didn't get that we may have read separate articles. To each his own :)

I hate to point out what you either ignored or didn't read, but this statement:

"As some pundits write RIM's obituary, the company's global subscriber base continues to grow, to more than 78 million people in 175 countries. In many of those countries - some of the fastest growing markets in the world - RIM is the top smart-phone; and in some, RIM devices account for the top three spots. We have relationships with 650 carriers around the globe; RIM's reliability and security make it the first choice for countless government agencies and are part of the reason more than 90 per cent of Fortune 500 companies deploy BlackBerry in their enterprises."

Makes the point that this is not a company on its death bed.

This is hte very reason I am a shareholder. Everyone blinded by the constant media bashing that is going on. Once you do fact cheking, it is obvious that RIM has time to get BB10 out. Not forever, but time.

All you rimtards keep pointing out the little things. 8 million more subscribers? Well how much did those 8 million contribute to RIM's profits this quarter? Hmmmmm clearly not enough. 8 million more camel jockeys paying 2 bucks a month for a bbm plan so they can message their family 50 miles away in the next elephant shit hut doesn't add up to much. The big picture is RIM's finances are a mess. Stop telling yourself that the North American market doesn't count. I would wager that dollar for dollar each north American customer is equal to 20 Indonesian customers. How else can u explain the fact that RIM has more customers than ever and are selling relatively a decent amount of phones but are now losing money? WAKE UP!

Yeah ! Kick him out, he says " The Emperor is not wearing any clothes at all ! "
(Hans Christian Andersen : The Emperor's new clothes )

Yeah, they have been on the verge of this transition for a couple of years now. Transition already. Was waiting for BB10 this fall, but i am losing faith here. May just go Win Phone.

That's a good read. I'm sticking with RIM. "Blackberry people by choice". Brilliant. You trolls can read that statement then close your account with CB. You're not welcome here.

Mate give it a rest would ya?

People are cheesed off with broken promises and shifting deadlines from RIM, by all accounts the company is in trouble and this is bound to affect the tone of peoples comments.

Like I said, if you don't have faith in the company you can leave CB. Tone is one thing; however there are people who come to CB daily to write BB's obituary. That's trolling.

Sorry mate, it's not you who decides who stays and who leaves, or who posts or what they post.

You are getting confused with blatant trolls (don't see many, if any, on this thread) and people giving their realistic opinion.

Sooner you accept that the sooner your pulse will stop raising a few beats when you use the message boards.

I've never been so calm my friend. As others have stated their opinion, so have I. Based on some of the obituaries I've seen on this blog, my opinion is people should stop trying to write RIM off... once again, that's my opinion.

I'm curious where/when these "broken promises" and "shifting deadlines" occurred? Thorsten never took my money for a BB10 device and PROMISED me it would be ready on October 1st. RIM has never even public come out and said it would be available on October 1st.. they said Q4 2012... and if you don't think developer deadlines don't get missed on occassion then you either 1. have never worked in corporate America or 2. work in a company that has utopia for an IT shop. Regardless, I get that people are frustrated that BB10 isn't available but there wasn't anything promised to each one of these "squeaky wheels" on this site that would constitute RIM broke any promises/contrcts/etc.

If you cannot understand that people have the right to air their opinions and their grievances, then your foolishness is not welcome in CB and YOU can close your account and leave.

I'll take trolls over dummies everyday.

I'm having a flashback to when Balsillie said they'd leapfrog the competition...

All joking aside, I hope BB10 is a huge success. Tough times for RIM indeed.

"We are not in a death spiral!" "We will empower people" (By firing them) Say it three times and take a shot of vodka...

Thor is awesome.

Be a rock and don't roll with the crap know-nothings are spewing.

Big things are in the offing and I'm excited for 2013.

(P.S. Make a BB10 Torch!)

Needed a positive and encouraging piece of communication from the chief; while haters will say "rim wtf" I say "rim ftw" - let's call it thoughtful and realistic hope.

Very good, I was about to loss all hope, but i'm blackberry to the core and have faith they will turn it around. with RIM's CEO Thorsten Heins and the head it heading in a better direction then last year.

My pants are empowered....

Just don't split the company up or sell it to facebook etc. powering down if that happens.

RIM will ‘empower people like never before’ ----Seriously.

Dude the playbook browser still can't re arrange bookmarks....and you are talking about ‘empower people like never before’. WOW....what are you on?

That's because, in terms of "feature completeness", the PlayBook feels like a proof-of-concept tech demo in comparison to the current BBOS phones. This is why they have so much work to do for BB10, and I'm hoping that the current lack of PlayBook OS improvements is because all their resources have been redirected to BB10 work.

While it is a slight inconvenience, I find it hilarious how people make such a huge deal about the browser bookmarks. Really? Is it that big of an issue that people have to keep bringing it up? Frankly, I'd rather have functionality to natively sync the calendar, contacts, etc. of my BlackBerry handset to my PlayBook (either wirelessly or via Desktop Manager) way more than organizing a few bookmarks.

Good point. I have found myself questioning using bookmarks anymore at all. Are they still necessary, or are they a product of a bygone era? Now it seems just as quick to search topic than look for for one of my couple thousand bookmarks.

Thorsten Heins is very well versed, intelligent and genuine. But what he's saying is blah blah blah. Actions speak louder than words. In the next 9 months he needs to pull a rabbit out of his hat. They really should have brought in an outsider. Someone bullish. He or she would take the reins and say something to the effect of: "Our strategy is off. We have a product that will finally put BlackBerry on par with our competitors. We need to get this to market yesterday. Every employee in our corporation - not just the BB10 team - will focus our efforts on the new iteration of BlackBerry's operating system. In the meantime we will release some meaningful products using the best technology at our disposal, to solidify Research in Motion's place in the smartphone market."

Instead, BlackBerry users, CrackHeads and potential buyers are left in limbo with nothing exciting in the near future. While the world waits for BB10, new products from Google, the new iPhone and Windows Phone 8 (with advances in tech specs) will be released. Meanwhile, RIM has three more reporting periods with hardly anything significant to report. That's the reality. And that's unsettling.

- Bridge update
- PB 2.1
- PB LTE
- devAlpha incremental updates
and probably ...
- devAlpha BB10 alpha(?)/beta(?) [pure speculation]

Quite some news for the next 6-8 months already. And there could be more ...

Bridge update: routine maintenance
PlayBook 2.1: is that a certainty?
LTE PlayBook: This has been talked about for a while. Can't see carriers chomping at the bit to carry it. Maybe if it features HSPA+ backwards capability?
Developer stuff: has no impact on a consumers decision making whatsoever.

Your last point includes the words "pure speculation". That sums it all up right there.

Bridge : we don't know exactly. But what if it brings texting or/and extended BBM (groups) ?
Playbook 2.1: it's more than likely a valid assumption.
LTE Playbook is scheduled (from leaked sources) Q4 2012.
Developer stuff will feed "hands on" and features leaks.

Of course it's speculation for the beta version of BB10, but the speculation goes on "who's gonna have it ?" and "will we see it ?". BB10 can't hit the market without a serious beta-test panel, and I believe 2-3 months prior to launch is a reasonable estimation.

you don't think thats what he has done. restructuring, bringing in a new CMO, tons of outside help in the executive ranks? Come out WELL ahead of time and bite the bullet and announce the delay of BB10 instead of wait two months before it was EXPECTED by the media and consumers? or better yet, have the courage to delay an incomplete product even though it is extremely important to the business.

What would hurt RIM more? waiting three months, or delivering an incomplete product?? Heins said end of 2012, so now its likely january, february, march. it is not RIM's fault people were expecting October, even though it was never, ever stated by anyone at RIM.

I force you to look at the release of the PlayBook and how that went by rushing the product to market as so many of you would have RIM do instead of take three more months and make sure it is complete.

And it was also 2 quarters behind the publicly stated release date even then. That's what's got me so concerned. They are showing canned demos when this thing should have been out in less than. 5 months. I believe Thorsten knows what's wrong with their former strategy...but I'm not convinced he knows how to fix it. Platitudes are cheap. The street wants results.

Yeah.. because Java developers can help out with hardware design and hardware guys can help out with the BB10 code.... not to mention, it only takes a few days to redesign a new phone, get the parts manufactured by the suppliers and shipped to RIM so they can turn around the new product (phone, tablet, etc.) in less than a week. Hell, you have it all figured out!!

I find it funny how many armchair CEOs there are on this site..yet most people can probably barely manage their checkbooks or get their kids to clean their room... yet they can turn around a multibillion dollar global organization... SUUUUUURE!!!

Heins and the management team at RIM deserve a "second" chance. Q1 of 2013? OK Mr. Heins, I believe but you can only fool me once. Fool me again (delay the lauch of BB10 again) and I am going to start trolling. LOL.

I read the article with his German accent... was pretty enjoyable.

It was a good read and I believe him though. I think the new tagline with his German/Terminator accent should be “BlackBerry Be Back”

Keep putting in work RIM. You can do this!

Side note: As he talked about how BB10 devices will change the way we communicate with the world including embedded systems in everyday life like car computers, parking meters, and credit card machines it gave me an idea for a BB10 commercial…. You could have some hero being awarded the “Key to the city” and the Mayor hands him a BB10 phone. Then it shows the hero going around town as the BB10 acts as the key to the city opening doors, paying bills, and communicating with everything in the city. Don’t know if it’s just me, but I think it could be cool.

This guy needs to stop talking and get with the program. Your business is failing, and Blackberry is hanging by a thread. Stop making enormously cliche statements in order to dissolve the uneasiness of your customers. How RIM is still in business is beyond a miracle...

You are better off reading, comprehending and thinking before speaking. He just gave you the reasons why RIM is in business and you are saying it is a miracle. The company is not even at the borders of the zipcode Palm was in before its demise. Have a drink pops.

Yes, this sounds like a failing business:

"the company's global subscriber base continues to grow, to more than 78 million people in 175 countries. In many of those countries - some of the fastest growing markets in the world - RIM is the top smart-phone; and in some, RIM devices account for the top three spots. We have relationships with 650 carriers around the globe; RIM's reliability and security make it the first choice for countless government agencies and are part of the reason more than 90 per cent of Fortune 500 companies deploy BlackBerry in their enterprises.

RIM has no debt. The company also has more than $2-billion in cash on its balance sheet, and generated $710-million in operating cash flow in its first quarter."

I'm glad he addressed the public by writing this. Kudos.

The worst would've been if they kept silent after all the negative news since their announcement. The fact that the CEO addressed the public and not some PR team shows just how passionate Thorsten Heins really is about this company's success.

For the rest: Haters gonna hate.

Mr. Heins

Here's the problem. Having been an investor in RIMM for years and having owned nothing but BlackBerrys for, nearly a decade, the issue with the company is now one of INTEGRITY.

We have listened to earnings calls for a few years now commandiered by Mssrs. Balsille and Lazaridis and have been misinformed at, nearly, every turn. Statements from CEO's like "new features on upcoming phones will blow you away", " we are going to leapfrog the competition", and "thousands fo companies are looking to buy the Playbook" were either exaggerations, delusions or flat out LIES.

Fast forward to the earnings call of last week. With the delay of BB 10 until next year - THOR JUST MORPHED INTO BALSILLE.. in doing so, he lost all respect and credibility in my mind. They did a pre warning on the quarter's earnings - why not mention it then - why not mention it at last quarter's eanings call??? Bottom line THEY KNEW BB 10 WOULD BE DELAYED LONG BEFORE LAST WEEK... RIMM has become a company, whereas, as an investor - just when you think you are getting a handle on all of the bad news - THEY DROP ANOTHER BOMB ON YOU.

This is irresponsible leadership and the company can no longer be trusted. When they gave Balsille and Laz another $12 million bucks, it should have been apparent that Thor , and this board of directors, are shills for the past Co CEO's.

The latest conference call mirrored the last conference call, almost, word for word - could have used the same teleprompter. When the stock was 'HALTED" , you just knew that a brand new can of "RIMM WHIP ASS" was about to be showered down on the RIMM faithful investors. Pathetic.

With the launch of BB 10, supposedly, Q1 of next year - that means that it will be, at least, launched Q2 at ATT because their verification process is death slow here in the U.S. historically.

If you think that I am just a "RIMM Basher" - check out my ID. Those are the BlackBerry products that I have owned, concurrently, over nearly a decade.

In conclusion, someone at RIMM should probably figure out that why a guy like me who has owned 7 BB phones and a Playbook is going to ATT on July 6th to buy a Galaxy S3 because I am so disgusted with losing money on RIMM stock, the deception that has caused this loss and the "final blow" of moving the launch of BB 10, for all intents and purposes to, to this time next year in the States.

Like Hillary once said Barry.... "Shame on you, RIMM Management".

Uncle Freddy

I upgraded my daugher from a 9780 to a white Bold 9900, she's loves the look and how fast it is plus she can't say enough about the keyboard.
she's one very happy 14 yr old

"THEY KNEW BB 10 WOULD BE DELAYED LONG BEFORE LAST WEEK."

Who knew?

Read between the lines. Heins has recently fired the key guys responsible for BB10, including David Yach the previous CTO.

You think maybe because he promised BB10 and failed to deliver?

Under Heins RIM has completely restructured its management, is apparently streamlining its management structure, and is getting costs under control. Result: higher margins. Therefore higher stock price.

This stuff doesn't happen over night. Clearly Balsillie was sleep walking, but you can't expect his replacement to wave a magic wand and fix things instantly.

Heins is clearly more open and way more honest. Give him time.

Being an investor, I'm sure you have read a 10K and know about the disclosure of forward looking statements that all public companies put in them. To sum it up.. INVEST AT YOUR OWN RISK.

Thanks for the feedback.. I'll take it into consideration next time I post.. On a side note.. the dude with the long name has posted numerous comments bitching about how RIM f'd him over ..blah blah blah. Hence my comment back to him.

Well chump... try navigating around the 40 stupid a_s "contribute" comments you have posted and you'll find at least 3 of my comments that I have so called "contributed".

Another non-answer. It's kinda hard for you to argue when you have no case.

@mnhockeycoach99: post smart comments before smart ass replies

This is inspiring to the point that I'm still hopelessly optimistic about the future of RIM and BB10.......but reality has me expecting disappointment.

I sooooo hope they can pull it off.

We'll see a lot of these Editorials coming from RIM in the next 9 months, and why not, they have nothing else to release....

That may be true, but I'm not asking you to go away. And I don't recall seeing your reply to a post of mine other than this back and forth.

All I ask is to please post an intelligible comment - not a reply - that serves as point of discussion.

@mnhockeycoach99: contribute

Sorry, I lost you for a second after refreshing.

You see this post below by BPTS_BCTS? That is the kind of stuff I'm talking about. Once you demonstrate your ability to create a post like that, I'll leave you alone.

@mnhockeycoach99: contribute

Well chump... try navigating around the 40 stupid a_s "contribute" comments you have posted and you'll find at least 3 of my comments that I have so called "contributed".

I want to believe, but where are these so-called "comments"? Not replies, comments. Not replies...not replies. Comments. Don't make me get all Allan Iverson on your ass!

How about if I try something different?

@mnhockeycoach99: post comments before replies

A reply is no different than a comment because you said "something of substance". You are being a douche now get lost before I have your a_s banned.

Is it really though? You don't comprehend the difference. Now you're down to threats too. I will never stoop to your level.

@mnhockeycoach99: post smart comments before smart ass replies

Dude..if the comments I have made on this site don't fit your self imposed "criteria" then you can f_ck off.. Last time I checked, it was a free country. Don't like what I post, don't read it...

His letter is very reassuring and encourages everyone to believe again in RIM! I still have hope that RIM will come out with something amazing but in the interim, we need facts, we need to hear specifics, we need something more concrete, not just general facts, we all know that RIM knows what everyone is thinking about their current state within the business world.
Those were my $.02

90% of Fortune 500 companies deploy Blackberry? Yep, sounds like a company ready to disappear to me.

Analysts seem to have all the answers don't they? If someone with the time can actually collect all the analyst comments made about RIM in the last few months, it would be interesting to see how many actually come true. You have to figure if analysts were so darn smart, why aren't they actually running companies and making decisions rather than being an arm chair critic. Oh yes, because being critical about something/someone else is easier...little to no accountability for comments no one cares to recall when things don't go as "predicted".

"Blackberry by choice"...i like that.

RIM...make it happen and prove many people wrong. How sweet would that be?

Great to see Thor come out and write this article. It gives lot of inspiration and hope to BB fan boys like me and RIM team. It also tells the world that RIM is far from being dead....they are on way to BB10....on way to success and they are laser focuses about it.

The most important point which these so called pundits should note is that, it doesn't matter if RIM misses holiday buyer or people who's contracts are getting over and will jump ship. What matters is, smart phone market is at a very infant stage (world wide) and it will continue to grow, grow world wide. Even if RIM manages to slightly better than their current market share in a growing market it will translate to tons of profit for them.

Chris,
If u r reading this, can u write an article, backed with Numbers, to show what's the percentage of smartphones to feature phones and what's the growth % of smart phones expected in short term and long term. And what these growth rates could mean for RIM. If they maintain their current mkt share/if they improve/or if they loose further mkt share - what would numbers look like and the impact on RIMs balance sheet. The figs have to be world wide as I believe most of the smart phone growth will be outside US. EMEA for example is where people use mostly feature phones and has a lot of potential for smartphone boom.

Anyways, just got my energy trippled after reading this article. Thanks Kev for posting it and posting it so fast.

Let's Rock and roll this!!!!!

-typing boldly from my 9900

Ok. So what is new here. He has always been saying these things and nothing has come off of it. The sorely missing point in his article is what exactly will he do to save the company. He even refuses to acknowledge that the company is at its knees. This is denial at its best, my friends.

Just my 2 cents!

Most individuals, not all, that recently upgraded to the 9900 and 9850 (in the US) aren't eligible, and won't be, for their new subsidized phone until after the BB10 phones are released. I realize that some folks, "can't wait", but honestly, with our carriers threatening not to subsidize phones without changing dataplans, why is everyone in such a hurry?

As a shareholder, I want to see RIM get their act together and put out a quality product to ensure their continued success, but the stigma that we need new products every few months to satiate our appetites is kind of silly. Let the pundits talk, and if you are one of those folks that can't take the time to appreciate what you have in your Bold or Torch, etc., and HAVE to have something new RIGHT NOW, then move on. Pay full price for an Android or iOS product. If you enjoy what BB offers, and you wouldn't be on Crackberry.com if you didn't, chill out and wait. It will be worth it in the end. I, for one, am incredibly hopeful for what the future holds

Nothing out there is perfect, find what makes you happy and roll with it. I am thoroughly confused by trolls and pundits that hold such vitriol towards RIM and BB products. Why readers and bloggers go out of their way to search out or create hateful articles is lost on me.

AMEN DUDE!!!! You could not have said that better. We, the consumers, are wearing off the tech market by releasing new products almost on a yearly basis, as companies feel they need to stay up to date, even when just little things have changed.
Loved your insight

If this so-called roadmap that came out yesterday had 2012 instead of 2013 on it, RIM could very well have made the big comeback. 2013 is simply too little, too late!

Actions not words Thor. You lost credibility pushing back BB10 availability combined with your predecessors lack of credibility. I'm sick of hearing how great BB10 is going to be, I want to find out for myself, want to start to be able to believe a word that RIM execs say, want to look at a roadmap and not roll my eyes. More lip service to the media staing the same old stuff about platforms and transitions does nothing now.

Inichols - correct! What's interesting is that if many of these folks took the time to listen to the earnings call, last week, they would realize that the writings in this article are, basically, the same words that Thor has said in the past 2 earnings calls... quickly becoming a "broken record"... the only real difference on this past call was the SHAFTING of BB 10 being "pushed to 2013" after he has said all along leading up to last week's call that it would be Q4 2012.

Talk is REALLY CHEAP from him now, as well.

His new nickname is "Thor Balsille".... Sad but true.

Hey everyone, let's get this numb-nut to head RIM for 6 months and see what happens..........he seems to have all the answers. Let's release a half finished OS (Playbook) and see what happens to our stock.
Suddenly a 18% +/- dip doesn't look so bad!

6 months in for Thor and now all is his fault!

Don't buy stocks based on emotions and without accepting the risks.
You lost some money and now you are crying on the forum......suck it up princess and move on.

I hope you didn't recently by Microsoft as well........we would never hear the end of it.

P.S - Do you want to short some shares? :)

AMEN!! Watch out for blog police birdman though.. I'm sure he'll be buy to scold you any time now because you disagreed with someone.

I'm not looking. I've asked you to show me. Which story is it pertaining to? And that would be classified as a reply, not a comment.

@mnhockeycoach99: post smart comments before smart ass replies

It's amazing to me how brutal and uncaring people out there are. I'd say 10% of blogs/comments /articles out there want RIM to stay around. The other would rather all the people would lose jobs and go home. Nuts. There's not much compassion out there.

Do you wanna sing Kum-Ba-Ya and hold hands to? Cause that will certainly help keep RIM in the game and cause my stocks to recuperate their losses from my initial purchase price $84.34. It's a business - get over it.

"Cause that will certainly help keep RIM in the game and cause my stocks to recuperate their losses from my initial purchase price $84.34. " - it is the stock market - get over it.

I am sure he doesn't want to sing Kum-Baya- but at the same time - I bet he is like me and doesn't even want to think about having to use and Iphone or an Andriod!
I believe Thor. I am in business for myself and know that there are unforeseen things that can delay your product that you have no control over. It is easy to sit at your computer and judge this man.
Hold on to your stocks. I think in a year or two you will be thanking Thor that you did.

BLACKBERRY BY CHOICE!!!!!! PRO RIM!

Hope you didn't ride it all the way down. That's what "stop losses" are for!
From the keyboard of my Neutrino powered Playbook

Actions not words Thor. You lost credibility pushing back BB10 availability combined with your predecessors lack of credibility. I'm sick of hearing how great BB10 is going to be, I want to find out for myself, want to start to be able to believe a word that RIM execs say, want to look at a roadmap and not roll my eyes. More lip service to the media staing the same old stuff about platforms and transitions does nothing now.

Good to hear from the CEO himself after all the "bad" news. Would we have had this with Mike and Jim in charge? Didn't think so.

Besides, what's the worst that could happen if RIM went belly up tomorrow... I mean, my Bold won't suddenly vanish, or stop working. Think I'd cling onto this phone for dear life. IOS, Android and WP simply "wouldn't work" for me.

I'll gladly read what you're referring to once you tell me what & where it is. Not asking for much.

@mnhockeycoach99: contribute

Well chump... try navigating around the 40 stupid a_s "contribute" comments you have posted and you'll find at least 3 of my comments that I have so called "contributed".

Are they comments or replies? Note new tagline...

@mnhockeycoach99: post smart comments before smart ass replies

You are so funny with your little name combo. Shame YOU don't understand business. RIM never gave an EXACT release date- just said end of 2012- just had to push it a month or 2. Get over it!!

RIM may not be on its death bed just yet with its $2 billion in cash, but it remains to be seen if Heins can turn around RIM's track record of frequently missed deadlines and/or incomplete products. It's hard to imagine BB10 being innovative enough to take market share from iOS and Android.

oh, you poor helpless little victim, big bad berry was mean to you? Did it steal from you and hurt you in some way? Bad blackberry bad! oh, actually, you voluntered didn't you, cause blackberry wasn't there holding a gun to you was it? as a matter of fact you're far too small for RIM to have even noticed you, an even bigger transgression in you little world! perhaps you should take accountability for your own affairs, you haven't lost anything until you sell, oh so you must need your money now or soon, made some other bad financial decision did you and need RIM stock to go up to cover your debts, but you think the only way that will happen is if it's sold for parts? You stand to gain much more by helping them succeed than by trying to force them to fail.

So please keep your tantrums to yourself they aren't helping you feel better anyway. Go back and fix your other problems, blackberry didn't create those for you.

One wonders why they don't take some of that $2B cash on hand and, instead of laying off a bunch of people, double, or triple, or hell quadruple the size of their development department to make certain that BB10 gets to market before Christmas. They need to be in "Whatever It Takes" mode YESTERDAY. If BB10 is the transformational product Heins is claiming it to be, bet the farm on it... If BB10 is a bust, RIM is a goner no matter which way you slice it. There'll be no prizes for having extra cash on hand when the liquidation begins.

Good point...Or how about run a friggin well made commercial to promote the Qwerty keyboard of the outstanding Bold 9900 or, maybe, Playbook with 2.0.

These are the "2 Best Things RIMM has to Offer" right now...and, especially, since it looks like a NEW PLAYBOOK will be launched next (according to roadmap)... LOOKS LIKE IT WILL BE ANOTHER BIG FAIL...

Or, don't even bring Playbook out in the United States - it has to be selling somewhere in the world... NO??!!?

Agree about the commercial. Make it like one of those Apple style commercials - simple video showing someone using the keyboard up close, and some cheesy midi music in the background. Exactly the sort of recipe that could capture the attention of the zombie drones out there (same crowd who think apple apple apple when they see these kind of commercials for iphone and ipad).

Btw, that's some long ass username you got there!

More words. Sigh..

On his behalf I have to say 6 months is not a long time when you are trying to find out the truth and sort things out while you are loosing operating funds.
Companies can still do much with a good cash flow. They can loose money for a period of time before they implode on themselves.
2 billion is a good chunk of cash. Along with the EE cuts/layoffs/terminations/pink slips/don't let the door hit you in the ass moves of late, RIM could reduce the flow of red ink for a while.

Subscribers will plain off in time and even reduce as other phones make their way in to RIMS sweet spots. Just a matter of time.

How many service stations would still be around if no one made cars?

How long do you think the BIS etc. will be around if no one buys RIMs phones?

The U.S. is the first part of a wave. It rolls around the world slowly. It just happened to start here.

RIM may have cash, they may have the tools, but the one thing they are running out of and cannot buy is time. Without good time management and a REAL drive to make it happen BB10 will just go the way of other failed inovators.

One good network outage, one good screw up ,more loss due to operations/R&D/law suites/fighting off a hostile take over, than expected could tip the balance sheet in short order.

Just started a transition? What? Didn't Mike and Jim say that almost a year ago? While it may be
Thor doing this all, it does appear he is following the X-CEOs "playbook" to the letter.

I hope Thor knows something we do not or has something good waiting in the wings, but I am not
betting on it.

Tim

All rehashed pom poms crap, Thor has no cred and no one noticed or mentioned the impact that by 2013 Mozilla Fire Fox will enter the market.

Yeah, like RIMM can handle another challenge in the market.....RIMM can sit still for 9 months with nothing to offer as the rest of the market moves forward.

I just ordered an Atirx 2. It will hold me over until BB10 or FF Mobile OS comes out and I will select the better value----for ME ...... good luck RIMM....

Toota-loo chinookman...anybody else want to part with their BlackBerry? Don't let the door hit you on the way out.

I cannot begin to express my gratitude for Mr. Heins' comments and his expressed commitment to the future of BlackBerry. I have no stock in the company, I'm simply a longtime user of BlackBerry phone's and now a Playbook tablet.

I've always admired the quality of the hardware, often struggling with the software. Early on learning how to pull my phones battery to, 'straighten things out'. Thank goodness it's rarely required on OS7.

I now believe RIM is in it for the long haul, do or die mode.

This doesn't change my goal which is to wait for BB10 phones until it's apparent it won't happen.

Thank you Mr. Heins

you blind mice are very entertaining indeed as the CEO and team lies straight out of the chute and has been the "gang that could not phone straight" yet you girls are fawning all over this wow.... pretty sad indeed..... ever hear of a company "earning" the customer loyalty oh new concept here huh....???? lol... instead of the customer being loyal to a failing company ..and yes until they turn it around they are failing.....really is that simple...

I cannot begin to express my gratitude for Mr. Heins' comments and his expressed commitment to the future of BlackBerry. I have no stock in the company, I'm simply a longtime user of BlackBerry phone's and now a Playbook tablet.

I've always admired the quality of the hardware, often struggling with the software. Early on learning how to pull my phones battery to, 'straighten things out'. Thank goodness it's rarely required on OS7.

I now believe RIM is in it for the long haul, do or die mode.

This doesn't change my goal which is to wait for BB10 phones until it's apparent it won't happen.

Thank you Mr. Heins

I have followed BlackBerry for the past 8 years and worked for RIM for a while until last summer (one of 2000 let go). RIM was a fair employer and will continue to be. I was let go and treated fair and square. I landed on my current job before my severance package dry. And most of my colleagues and friends still have respect to this company. We wish and want it to be successful. I owned BB various devices and am still using BB9930 and PB64GB. I purchased 10 PBs last year for my friends and family. I don’t own iPhone and Driod. The reason for me to leave my 1st post on CB is probably due to the post was submitted by Thorsten Heins. You may call myself blind loyal to BB. That’s what a good fan does, particularly the company needs us now more than ever.

Here are the things I think RIM owns a right to prove to us they can turn around the ship at current situation.

1- NEW leadership. Now, except CIO and CFO, C-level leadership has been in place. This will bring much clarity to direction the company is heading, both internally and externally. Thor is a great CEO no matter if he stays in RIM or his future endeavor, his reachable style and determination will be approved by time.
2- Security is still a clear differentiator to competition, and qwerty keyboard
3- Brand equity outside US is still fairly strong
4- Current cash reservation so far seems enough until new device starts to generate sales
5- RIM needs quick win and long term confidence to the marketplace. Negative media is killing them. As BB fans, we need to give our support. I think if RIM should consider to promote heavily on trade up program, allow consumers to trade OS3/4/5/6 to latest OS7 by various franchise, old bold to 9900/9930, old curve to latest curve etc; and promise this loyalty program will continue to work for OS10 but it has to trade up from OS7, by doing so, this will give RIM a good user base ready to use OS10 after 6-9 months use on OS7. This may give them some quick win. Let RIM partners bring some positive spin.
6- Competition is tough, especially with those from the largest corporate from the world. Alliance and partnership is much needed. It’s give and take. Truly hope RIM can pull this off.

Bbop - Great post... Here's the "catch"...

RIMM had, and maybe still has an "exchange program" - I traded in my last phone to get my, current, Torch 9860 - wound up costing me $99.00.

Now here's the "fun part"... I was going to wait til October to get my new BB 10 phone, until, our new CEO "Thor Balsille" and his crew shafted me and others by, not only, bumping BB 10 out til next year, but also costing me and other RIMM shareholders a lot of money in share price - due to this deception.

Now, I am going to get $150.00 from ATT for my BB Torch 9860 and buy a shiny, new, amazingly featured, iPhone Killing Samsung Galaxy 3 and it will cost me $40.00 to do so.

Now if "Thorsten Balsille" and his crew can get their act together - I will reconsider RIMM, next year, at this time - because, in reality, that's when BB 10 will be available at ATT in the good ol US of A....

Thanks Spin83.. I realized I posted twice. Sorry for inconvenience.

I think RIM may need/have to go private with CA government support. Remember TOYOTA conspiracy 2 yrs ago in the US? Now all US vendors GM/FORD are leading the sales in the US again, maybe this is same coincidence?! Until BBOS10 ready, I don't think RIM shall focus on US market at all, you can tell by looking at RIM CMO/COO strong non-US background.

BTW, I think someone asked, how you remember your username?Just curious.

B - RIMM has been talking about their dramatic "international growth" for a couple of years now..."How has that been working out for them"??

What's funny though is that AAPL is starting up with the same meme....

You may want to ask how Samsung can offer the new phone so cheaply.

And even though you're benefit from a low cost phone now, what do you think will happen once Samsung has killed off the competition.

RIM isn't the only manufacturer in trouble. Nokia, HTC and LG are all suffering, and unless Apple has a hell of a phone ready to release by the fall, they'll be under pressure too.

Samsung is and always has been RIM's real problem. And it's everyone elses problem too.

So buy your SIII but don't be surprised if in a couple of years your paying 10 times that amount to buy the next Samsung.

Bbop- your post IS a great one. If anyone has reason to harbor any bitterness-it would be someone like you, who lost their job. Many here are like little children......"you promised......." How many times have I heard that from my own children when something happened and I couldn't do what I wanted for them?? lol
I have faith that RIM will succeed and I have alot of respect for Thorsten Heinz. I also have alot of respect for your post and the kind of person you appear to be. It is no wonder you have landed on your feet. THANK YOU!

Way to go Throstein - excellent write up - and it shows that as a CEO of RIM - he cares.

Good on him.

RIM4Life

The gullibility of humans has never ceased to amaze me. One media article from the CEO that y'all were deriding as a liar and incompetent and now he's suddenly the messiah once again.

By all means, let Thor keep pepping you up with the cheering news that RIM is number 1 in Nigeria, South Africa and Thailand. meanwhile RIM continues to haemorrhage marketshare in Europe and North America.

Too bad you aren't part of that!! I'd like to see your posts disappear from this site... maybe the mods, or some rare disease you obtain, will help with that.

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