RIM teams up with Esquire Magazine in the Philippines
Research In Motion has been getting some publicity in the Philippines recently when they teamed up with Esquire Magazine and had a night of extravagant fun and glamour .
Esquire Magazine celebrated their first anniversary in the Philippines with a ball gathering some of Manila's biggest celebrities and VIPs. RIM's Philippine team arranged to be one of the co-presenters of this event. It had its own BlackBerry Alcove, where it showcased devices like the BlackBerry Bold 9900 and the Porsche P'9881. Prior to the ball, it ran a Facebook draw where lucky fans won a make-over and tickets to this exclusive event.
It's great to see RIM getting involved in some events which are not technology based to help boost their market presence.