RIM teams up with the fashion industry in Singapore

By James Richardson on 25 Nov 2012 04:14 pm EST

Over in Singapore RIM has been getting stylish and funky on the fashion scene. Last month BlackBerry and ZALORA held a fashion show entitled Fashionably Bold with new looks by leading fashion personalities Wardrobe Trends Fashion, Moonberry, Model Schmodel and Sophie Willocq.

To celebrate this partnership, consumers who purchase any BlackBerry® smartphone through the various authorized partners, will receive a 15% discount from ZALORA Singapore, the island¹s one-stop online shopping destination across fashion, beauty and home & décor.

You can catch the full press release below:

Fashionably Bold
Inspired by the sleek BlackBerry® Bold 9900 and classy BlackBerry® Bold 9790 in Charcoal Black and Pure White, four female and male models showcased the styles created by local fashion experts on the Fashionably Bold runway.

The eight lucky models, who submitted their best poses through an online contest to qualify, received their very own photo-shoot, make-over and runway tips from Miss Singapore Universe 2011, Ms Valerie Lim, who also choreographed the Fashionably Bold show.

Today, everyone is looking to make a statement not only with fashion but with their smartphones as well. Fashionably Bold showcases the popularity of the BlackBerry Bold portfolio in Singapore, while celebrating the lifestyle statement that both our black and white smartphones make. It is a celebration of functionality coupled with aunique sense of style that BlackBerry smartphones have,² said Charles Dufourcq, Country Director for RIM, Singapore. ³We are also pleased to reward our customers who purchase BlackBerry smartphones with a 15% discount voucher from ZALORA and we hope the creations showcased this evening inspire their choices from ZALORA.

As an e-tailer known for marrying the convenience of the internet with a variety of worldwide styles, ZALORA is happy to be collaborating with BlackBerry to further demonstrate how fashion and technology complement one another, stated Terence Pang, Head of Marketing for ZALORA Singapore. The individual styles inspired by the BlackBerry Bold portfolio truly showcase the diversity of the many collections on ZALORA.

Fans of the Fashionably Bold collection can log on to www.zalora.sg/FashionablyBold to browse and purchase the various styles showcased by each of the stylists. The microsite went live immediately after the Fashionably Bold show, on Thursday, 18th of October, at 10pm.

Reader comments

RIM teams up with the fashion industry in Singapore


It's interesting to see how BlackBerry can be budget friendly but yet express glamor and elegance.


This event was quite some time ago? I was there and they gave away a Gold Bold 9900. TOo bad i didn't win it. :D

Hi James!

Thanks so much for this awesome post on both ZALORA + BlackBerry! I'm writing from ZALORA in Singapore, and just realized that the link that was posted as part of the press release is actually broken - The relevant link is here: http://www.zalora.sg/fashionablybold/ -- So that your readers can access the relevant campaign site to see what this tie-up is all about :)

I was wondering if you could update the link in your post? So sorry for the trouble, but really, thanks for all the help! :) Have a fantastic weekend ahead! :)