John Chen moves forward

BlackBerry restructuring now 'completed'

BlackBerry Apps

BBM beta for Windows Phone now public

Editorial

BlackBerry, Amazon, and moving forward

News & Rumors

BlackBerry's Project Ion aims to build a secure app platform for the 'Internet of Things'

News & Rumors

BlackBerry to award young app developers at Canada-Wide Science Fair

News & Rumors

BlackBerry invests in healthcare IT firm NantHealth

News & Rumors

John Chen: BlackBerry isn't selling or leaving the handset business any time soon

News & Rumors

BlackBerry CEO has a plan to not be dependent on handsets [Updated Again!]

News & Rumors

BlackBerry wins patent infringement case brought by NXP

From the Forums...

Research In Motion vs. BlackBerry - Which name is better?

Enterprise

BlackBerry issues statement on Air Force switch: 'There is nothing more secure than a BlackBerry'

News & Rumors

US Air Force begins transition, swapping 5000 BlackBerry devices for iPhones

BlackBerry Apps

The Android Central app is now officially available in BlackBerry World!

BlackBerry Media

LG's low blow Facebook post against BlackBerry turns out to be a great BlackBerry ad

Devices

BlackBerry Z30 supports USB On-The-Go

From the Forums...

Three more senior executives exit BlackBerry

Devices

BlackBerry Z10 claims Red Dot Award for Product Design 2013

News & Rumors

BlackBerry goes high-tech on their YouTube ad for the BlackBerry Z10

News & Rumors

BlackBerry may have downsized for Mobile World Congress this year but they are there - loud and proud.

News & Rumors

BlackBerry will announce Year-End and Fourth Quarter Fiscal 2013 results on Thursday, March 28th, 2013

< >

RIM teams up with the fashion industry in Singapore

By James Richardson on 25 Nov 2012 04:14 pm EST
0
loading...
18
loading...
75
loading...

Over in Singapore RIM has been getting stylish and funky on the fashion scene. Last month BlackBerry and ZALORA held a fashion show entitled Fashionably Bold with new looks by leading fashion personalities Wardrobe Trends Fashion, Moonberry, Model Schmodel and Sophie Willocq.

To celebrate this partnership, consumers who purchase any BlackBerry® smartphone through the various authorized partners, will receive a 15% discount from ZALORA Singapore, the island¹s one-stop online shopping destination across fashion, beauty and home & décor.

You can catch the full press release below:

Fashionably Bold
Inspired by the sleek BlackBerry® Bold 9900 and classy BlackBerry® Bold 9790 in Charcoal Black and Pure White, four female and male models showcased the styles created by local fashion experts on the Fashionably Bold runway.

The eight lucky models, who submitted their best poses through an online contest to qualify, received their very own photo-shoot, make-over and runway tips from Miss Singapore Universe 2011, Ms Valerie Lim, who also choreographed the Fashionably Bold show.

Today, everyone is looking to make a statement not only with fashion but with their smartphones as well. Fashionably Bold showcases the popularity of the BlackBerry Bold portfolio in Singapore, while celebrating the lifestyle statement that both our black and white smartphones make. It is a celebration of functionality coupled with aunique sense of style that BlackBerry smartphones have,² said Charles Dufourcq, Country Director for RIM, Singapore. ³We are also pleased to reward our customers who purchase BlackBerry smartphones with a 15% discount voucher from ZALORA and we hope the creations showcased this evening inspire their choices from ZALORA.

As an e-tailer known for marrying the convenience of the internet with a variety of worldwide styles, ZALORA is happy to be collaborating with BlackBerry to further demonstrate how fashion and technology complement one another, stated Terence Pang, Head of Marketing for ZALORA Singapore. The individual styles inspired by the BlackBerry Bold portfolio truly showcase the diversity of the many collections on ZALORA.

Fans of the Fashionably Bold collection can log on to www.zalora.sg/FashionablyBold to browse and purchase the various styles showcased by each of the stylists. The microsite went live immediately after the Fashionably Bold show, on Thursday, 18th of October, at 10pm.

4 comments

kemj

It's interesting to see how BlackBerry can be budget friendly but yet express glamor and elegance.

STAY OPEN TO POSSIBILITIES. BE BOLD.

Alex_Hong

This event was quite some time ago? I was there and they gave away a Gold Bold 9900. TOo bad i didn't win it. :D

Rootbrian

The more teaming and partnering, the more awesome the brand gets noticed!! GO BLACKBERRY!

zaloralinked

Hi James!

Thanks so much for this awesome post on both ZALORA + BlackBerry! I'm writing from ZALORA in Singapore, and just realized that the link that was posted as part of the press release is actually broken - The relevant link is here: http://www.zalora.sg/fashionablybold/ -- So that your readers can access the relevant campaign site to see what this tie-up is all about :)

I was wondering if you could update the link in your post? So sorry for the trouble, but really, thanks for all the help! :) Have a fantastic weekend ahead! :)

Best,
ZALORA