If there was any doubt if social media was important to RIM, we can clear that up right now. In the latest S&P/TSX 60 Index for Canada, RIM crushed it by taking top honors overall for the most active in social media for October. The index ranked the top companies in Canada on their use of Twitter, Facebook and YouTube and RIM pulled in a combined score of 98.7 out of a possible 100. Pretty amazing stuff that truly shows the power of social media. While RIM came in 4th for the total number of Tweets, they still hold strong at number one for followers with over 1.5 million.
For YouTube, RIM holds 2nd place to only TELUS for total number of views. On Facebook however, RIM took tops again for both the total number of likes as well as combined likes + comments.
These are some pretty great stats when you consider RIM was up again the likes of TELUS, Reuters, Rogers, Canada Trust and Tim Hortons. I've always been a big believer in social media and from the looks of it, RIM is no slouch either.
Heading up to the BB10 launch event we'll expect to see no slowing down from RIM on Twitter, Facebook and YouTube as we get geared up for whats to come in the next few months. Good job RIM!!