RIM takes BlackBerry 10 development to new heights - quite literally

MK
By James Richardson on 9 Jan 2013 12:18 pm EST
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Just days before the BlackBerry 10 launch event a group of BB10 developers are going to build an app up a mountain. Yes, you did read that right! On January 20th a team of ten developers will be heading for a swift walk up Mount Kilimanjaro. That's some feat by itself, but in addition, once they reach the summit they will endeavour to build a BlackBerry 10 charity application.

This slightly bizarre hackathon isn't just a publicity stunt. In fact, most importantly it is to raise money for a very worth while cause - the Médecins Sans Frontières/Doctors Without Borders. If you fancy making a donation you can do so online with the link below.

The team will be be tweeting along their adventure as they will be equipped with BB10 phones. I expect to see some amazing photographs captured with the Time Shift camera. Let's just hope they make it down the mountain in time for the launch event. We don't want any lost developers.

You can make a donation online to the charity here.

Reader comments

RIM takes BlackBerry 10 development to new heights - quite literally

8 Comments

What a great initiative. It is fantastic to see RIM involve itself developing a charity app and support such a worthy organization. In addition it is a super marketing event. Can you imagine the video/commercial that will be produced as well as the social media buzz that will be created for the BB10 launch. Great idea with a global reach.

RIM isn't sending developers to the mountain to make the charity app. Those developers are being provided the blackberry 10 phones to do that. :)

At least half of the team work for RIM in London so RIM has a strong presence in the team. I think that's great - not just from a Corporate PR point of view but also from a corporate social responsibility point of view.

What would have been really cool would have been to do this AFTER the new BB10 phones are in our hands. Once the app was finished and uploaded to BB World (I'm assuming they can do it from the top of the mountain; the reason for this event is probably to show how easy it is to create and upload an an app on BB10) we could download it and send in donations by the time they come down and meet their goal.

RIM is one of the most generous Canadian companies. While the setting may be attention getting, the charitable nature of the event is very typical for RIM. I hope it succeeds.