RIM sponsors BBM Lounge 3.0 last week in LA

Mark Salling
By Michelle Haag on 30 Oct 2010 03:47 pm EDT
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The BBM Lounge was in full swing last week when Xomad hosted Mark Salling's record release party in LA. Mark plays Puck on Glee and I'm pretty jealous I didn't get to attend the BlackBerry sponsored event, as I am a huge Glee fan, and obviously love my BlackBerry. The night was packed with music, food, and fun as Mark Salling performed songs from his debut album Pipe Dreams and guests used their BlackBerry smartphones to order hors d'oeuvres and themed cocktails like the BlackBerry Lemonade. Everyone knows BlackBerry batteries never last as long as you want or need them to, so if you were in attendance and your battery was running low, you could scan a barcode and a BBMe concierge would deliver you a fresh one. I need that in my daily life!

Judging by the pictures, it looks like everyone had a great time at The BBM Lounge 3.0.  And seriously, how cool to attend a party where having your BlackBerry out all night isn't frowned upon, but instead encouraged! BlackBerry Messenger is one of the best features of BlackBerry, in my opinion, and events like this truly showcase how much functionality and potential BBM has.

There were a ton of celebrity attendees as well and you can check out the full list and more pictures after the jump.

  • MARK SALLING: recording artist and “Puck” from Glee
  • QUINTON AARON: Michael Oher from The Blind Side
  • KARINA SMIRNOFF: from Dancing With The Stars
  • JOSH SUSSMAN: Jacob from Glee
  • REID EWING: Dylan from Modern Family
  • JAMES PRESTON: Lukas from the TV show The Gates
  • JASON KENEDDY: E! news correspondent
  • TAYLOR COLE: Vicky Roberts from the TV show The Event
  • RAYNA THARANI: actress from the upcoming film “For Colored Girls”

Quinton Aaron

Taylor Cole

BBMe girls

BlackBerry hors d'oeuvres

BBM Lounge 3.0

Pictures courtesy of Xomad and Guest of a Guest LA.

Michelle Haag Michelle Haag "@_Miche11e_ and C0001B3B5" 1191 (articles) 1683 (forum posts)
11 comments

mvm549

it's karina not katrina

CASH

it's potential not potention

CASH

I really don't understand these BBM events. But this one was a sponsorship of an album release party...

six4seven

It's simple. Get celebrities on board, and the sheep will follow.

loumacuser

Sorry, I love BBM. And it is the app I will miss most when I move on. Nevertheless, these BBM LOunge PArties are so focused on celebrity and mean nothing to the users of BBM, such as business men and women, general consumers.

sk8er_tor

It's marketing and brand awareness.

schnable

I agree with you. I wish RIM would focus on being good rather than being cool. Their real market of productivity minded people are not swayed by all the "hip" ads and promotions RIM runs these days. Just make your product better!

Yandar

I couldn't care less about these parties. Even if "shock, Horror" they had one outside North America. I don't recognise ONE of these people and apart from some kids, I doubt anyone outside North America would either.

jamesd98ca

...the event is absolutely NOT targeting you... you:

- already fully bought into BlackBerry -- explaining your interest not only in browsing sites like crackberry.com, but actually being the 1 in 1000 thousand to actually leave a comment! (you're drinking the kool-aid big-time)

OR

- are a BB hater - to the point that your fandom drives you to attempt to leap on anything your narrow view has you believing is a marketing error.

These events are important to keep RIM/BlackBerry relevant, as are the perpetual advertising campaigns...this market is CRAZY -- and as a believer of RIMs technology, both today and tomorrow, I can say I really want RIM to continue to work the marketing front for all it's worth. I can't wait to get my hands on the next gen devices...and the ones after that!

amazinglygraceless

Celebrities? These people aren't even D-listers. Typical RIM marketing and typical BB fans looking for a glimmer of positive from the worst marketing machine on Earth.