In October of 2011, Research In Motion launched their BBM Challenge Council program -- giving millions of aspiring teens and young adults the chance to partner with some of today's top celebrity influencers to realize their dreams. The program was a huge success, with thousands of participants, and as a result RIM is running a second generation program called The BlackBerry Challenge Council Project. This time around, Streeter Seidell and Amir Blumenfeld from MTV's Pranked and CollegeHumor.com are about to shut down BlackBerry trash talk once and for all. This generation of youth participants will compete in a series of five challenges over three months, presented through webisodes.
With the help of special celebrity guest cameos, including Greyson Chance and Leighton Meester, each Challenge Council webisode will examine a misconception or myth about BlackBerry smartphones and ask participants to help correct it. The webisodes will also highlight core features of the latest line of BlackBerry smartphones such as their social music capabilities and faster web browsing. Winning entries will be awarded prizes including tickets to exclusive events and all-inclusive trips or experiences with their friends.
I think it's pretty cool that RIM is involving the younger generation and sponsoring these programs to get them interested in BlackBerry, and the prizes sound awesome. You can find out more information and sign up for updates at the link below.