RIM launches the second generation BBM Challenge Council
RIM has kicked off the second generation of their BBM Challenge Council today. The campaign, designed to engage the teen market on how to better get things done using a BlackBerry, is headed this time by Streeter Seidell and Amir Blumenfield who will demo just what can be done using a BlackBerry Smartphone.
Young people across the globe are turning to BlackBerry for their smartphone needs, creating a powerful, vibrant community of fans who are both technology-savvy and looking for new ways to connect in real time. Recognizing the global trend, RIM launched the inaugural BBM Challenge Council Program this past October, which partnered aspiring young adults with some of today's top celebrity influencers, including Greyson Chance, Whitney Port and Hope Solo.
Celebrities this time around include Greyson Chance, Leighton Meester, Dax Shepard, Christina Milian, and Sky Blu from LMFAO. The first video from Greyson Chance is set to debut later today. Hit the link below for more information.
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