RIM Introduces the Built For BlackBerry Program
on 5 Jan 2011 12:55 pm
Being BlackBerry owners we all love to have nice accessories to go along with our devices. Research In Motion recognizes this as well. The new Built for BlackBerry program launched today is meant to highlight the best products from Research In Motion and their partners. As taken from the press release:
Today, Research In Motion launched the Built For BlackBerry Program, a new initiative that brings RIM together with select market-leading brands in the development of accessories and peripherals. Built For BlackBerry products are specifically designed to work with BlackBerry smartphones and the BlackBerry PlayBook tablet. The program will offer technical, strategic and marketing support, allowing members to complement the BlackBerry portfolio with exciting accessories.
At launch, members in the Built For BlackBerry Program include: Case-mate, Speck, Incipio, Otterbox, Tru Protection, iGrip, Vaja, Dicota and Trexta. These members are brand leaders in their markets and offer products that appeal to a wide range of BlackBerry customers. Approved products can be identified by the Built For BlackBerry logo appearing on member packaging and marketing material.
The Built for Blackberry logo itself is new however; the Shop Crackberry Store has a ton of products designated with the previously used "Authentic Blackberry accessories" logo. Buying products specifically designed and tested with your device is just good practice. If you're going to be picking up any Built for Blackberry you might as well take advantage of the up to 70 percent off sale Shop CrackBerry has going on now until January 10th.