If you've been following RIM throughout the years, then you know that buying up domain names before any big announcements is something they like to do (Remember BlackPad?). Every company does it really. It serves several purposes such as protecting their intellectual property as well as giving them landing pages to use when new products are announced.
On September 14th, RIM went on a domain buying spree and took over quite a few domain names that hint at BlackBerry 10 apps and branding. Many of the terms we've seen used before such as Peek, Flow, Newsstand, TimeShift and of course, BBM Video are now registered under the Research In Motion Limited name and belong to RIM.
Most of the domains registered just make sense for RIM to own, even if they do nothing with them. However; as we know from past experience, domain names can often give away upcoming device names as well as upcoming app names and features. If you're looking for the full list of domains registered, jump below to see them all as well as some explanation behind them.
Granted, we're a little bit late in posting this up as we've been fairly busy this weekend preparing for BlackBerry Jam Americas but when taking a look at the domains, it's clear to see some of this stuff is meant for BlackBerry 10 while the others like Newsstand already exist. We've seen voice control on the BlackBerry 10 Dev Alpha, we've seen StoryMaker (video editor) referenced to in leaked images and we know RIM is working to bring video chat to BBM for BlackBerry 10. TimeShift of course, is a reference to the BlackBerry 10 camera and its Scalado integration and finally, we see Peek and Flow in the list.
Peek and Flow are the terms often used to describe the BlackBerry 10 UI. As noted, since we are a little later in getting this posted many folks noticed that BlackBerryFlow.com was not listed and Fusible, who does their domain name homework went back and checked into who owned it. They found our very own Founder and Editor In Chief of CrackBerry.com, Kevin Michaluk owned it before handing it over to RIM, free of charge. I asked Kevin why he bought it and here's his reply:
I was sitting in the audience at DevCon Europe in Amsterdam on February 7, 2012, witnessing new CEO Thorsten Heins give a BlackBerry keynote address for the first time. During his presentation, he began talking about BlackBerry 10 and the "flow" experience.
Immediately, while sitting in the audience, I said to myself… "BlackBerry Flow"… sounds like a good name. I own a lot of domains. Buy them all the time whenever something pops into my head that sounds like a good idea. And as soon as I heard BlackBerry Flow I opened up my web browser -- still while in the audience -- and registered it on the spot. It's a habit of mine that's hard to break. I had no intent to do anything with the domain, but figured one day BlackBerry may want it, so I'd keep it in safe hands in case they ever did. Better me than some squatter. Indeed one day RIM requested the domain, and I was happy to transfer it back. Free of charge. No big deal. I have no idea if RIM will do anything with the BlackBerryFlow.com domain. Though I will say I do like the terminology of BlackBerry "Flow" so hope it is a term they embrace.
If you want to take a historical look at it, when RIM starts registering mass amounts of domain names it usually means they're getting prepared to announce something. With BlackBerry Jam Americas not that far off, it makes sense we'll see some of the stuff listed here appear shortly. But it's also important to remember that RIM does this stuff pretty much daily as well to help protect themselves against people like our editor in chief who will snatch up their domain names without giving it a second thought, clearly.