RIM CEO Thorsten Heins opens up, takes 10 questions from the public

Thorsten Heins
By Bla1ze on 6 Jul 2012 05:15 pm EDT
4
loading...
18
loading...
105
loading...

Continuing their media blitz started earlier this week, RIM CEO Thorsten Heins has once again taken to The Globe and Mail to clarify the current situations at Research In Motion. This time was a little different though. Rather than being asked questions from reporters, Thorsten opened himself up to what amounted to be over 200 questions from the public.

In the end, ten questions were chosen by Thorsten and if you've not had a chance to read through them yet, it's certainly something you'll want check out. Not necessarily because of what was said, but because the questions asked mostly come from regular folks. No tech journalists, no tech bloggers. Just people generally concerned about the future of RIM, how they ended up in this position in the first place and finally, what's being done to make it turnaround.

Q - I am a dedicated BlackBerry user (and PlayBook too), but I’m worried that between now and the BlackBerry 10 release next year, Android and Apple products will advance yet another generation. As mobile technology rockets forward at its fastest pace ever, will BlackBerry 10 be competitive when it is finally released?
– Stephen, 42, small-business owner in Toronto

 A - Thorsten Heins: BlackBerry 10 is more than just a new smartphone. It’s an entirely new way of thinking about BlackBerry – new software powering new devices and new services. While our competitors update their offerings, BlackBerry 10 will be the only mobile platform built from the ground up with the latest technologies in mind – whether it’s mobile video chat or near-field communications that enable you to use your handset like a wallet. You’re correct, Stephen, mobile technology is a fast-paced industry and a large portion of the world relies on our innovation to stay connected. That’s why we chose the difficult path of developing BlackBerry 10: to provide a robust, reliable new way to interact with the world around you. Clearly, a project of this magnitude is not easy, but we believe the potential of BlackBerry 10 is worth the effort.

Q - Why is BlackBerry 10 being delayed? What are the three or four reasons for the delay in consumer terms?
– Pam, 54, marketing consultant in Chicago

A - Thorsten Heins: There is really only one reason, Pam. We need more time to integrate all the features we have built for BlackBerry 10. While the core technology of BlackBerry 10 is ready to go – outside developers are already working on an array of applications – I decided that the way some features worked together and the related software integration needed more attention and refinement. The goal of BlackBerry 10 is to bring some of the best technologies in the world together in a seamless environment. Simply put, I could still see some of the seams. When you’re dealing with millions of lines of computer code that will be subjected to daily use by users around the world, fine-tuning can take time – in this case, more than we anticipated. We decided to delay the launch of BlackBerry 10 to give us ample time to integrate software, test, and polish the final product.

Q - How do you plan on winning back corporate customers who have already adopted bring-your-own device policies and have no desire to run a BlackBerry Enterprise Server alongside their other mobile
– Isaac, 32, IT manager in Vancouver

A - Thorsten Heins: We understand that the corporate environment is changing as more and more organizations allow employees to use their own devices on the job. We are constantly talking to our customers and what they’ve told us is that they want their mobile systems to be easy to manage, secure and reliable. For that reason, we introduced BlackBerry Mobile Fusion, RIM’s mobile device management solution, which enables IT administrators to control and keep track of tablets and smartphones on BlackBerry, iOS or Android platforms, while ensuring confidential and proprietary data is protected.

Q - One of the biggest challenges for BlackBerry is having a good number of high quality applications. Have you considered dropping the BlackBerry operating system and moving to either Android or Windows Phone 8? This would allow you to focus on building great devices and taking advantage of already-established app markets.
– David, 30, software developer in Calgary

A - Thorsten Heins: We have considered a range of options that included adopting someone else’s operating system, but ultimately we rejected that idea. We determined that the best way to build value for our stakeholders and do right by our users is to unite devices and software with BlackBerry 10 – building each from the ground up so they work together without a hitch. With the global market growing as fast as it is, we believe there is room and demand for an alternative to generic software. We have more than 90,000 applications up for sale on BlackBerry App World today and more than 3 billion applications have been downloaded from our store. We even have a way to move Android apps to BlackBerry PlayBook and BlackBerry 10, so we would actually be limiting choices by adopting another operating system.

Q - I am proud to support Canadian businesses like RIM and I have been a BlackBerry customer for years. My needs and interests have been met in the past, but emerging products from Apple and Android-phones are quickly making BlackBerrys obsolete. I am currently in the market for a new phone... Why should I wait for the new device line and operating system in the New Year?
– Jeff, 23, research assistant/student in London, Ont.

A - Thorsten Heins: Thank you for supporting BlackBerry, Jeff. No one wanted BlackBerry 10 in customers’ hands this year more than I did. By giving our teams more time with BlackBerry 10, we could deliver a mobile experience unlike anything we’ve ever done. I believe the reason you should wait is because, you’ll see that BlackBerry 10 is not just a fresh coat of paint on an old operating system. It will be the only completely new mobile platform on the market. I’d be remiss, though, if I didn’t point out that our current devices powered by BlackBerry 7 pack quite a punch.

Q - I recently bought a BlackBerry Torch 9810 on a three-year term. With the coming of BlackBerry 10, how much support will BlackBerry 7 users receive in the future?
– Ajay in Mississauga

A - Thorsten Heins: Don’t worry, Ajay. We’ll continue to support BlackBerry 7 devices into the future. We have a great lineup of smartphones built on this software, and we remain committed to supporting them.

Q - RIM can expect that even a modestly successful BlackBerry 10 product will deliver results from the enterprise and business crowd, but a plan to make RIM products familiar among young consumers is a must for long term viability in this industry. Given that Apple already had a toe in the game with iTunes and the iPod to build a foundation for the iPhone, how does Research In Motion plan to build brand familiarity with younger people and students?
– Anthony, 25, law student in Halifax

A - Thorsten Heins: One of the misconceptions about BlackBerry is that it’s your parents’ smartphone. BlackBerry has a loyal fan base of young people around the world. For example, in South Africa, BlackBerry was recently voted coolest brand. Our incredibly popular BlackBerry Messenger, or BBM, an app that makes chatting with your BlackBerry contacts quick and fun, helps make BlackBerry the number one device for mobile social media in the world. Every day, BlackBerry engages with more than 30 million social media followers worldwide through Facebook, Twitter, YouTube, Flickr, our Inside BlackBerry Blogs and regional social networks. A significant number of those fans and followers are young people. Obviously, we have work to do in North America, and we know that. As the father of two young people, I know how quickly the definition of cool can change. We’re confident BlackBerry 10 will appeal to people of all ages who value getting things done on the go.

Q - I was a very happy user of a BlackBerry Bold when it was first released. I had this device for almost two years after which time I switched to an iPhone because of simple little bugs in the BlackBerry Bold software, such as the inability to click on the button of a web page, the need to remove and replace the battery because the phone locked up, the unreliable Wi-Fi and a bunch of other little annoyances. These little details actually matter to the end user. Will RIM under the new direction of Mr. Heins focus on just getting products out in the market, one after the other while ignoring the little details that can be annoying to customers, or will they actually make an effort to deal with the quality of their products up front and also correct problems after a product is released as they are identified?
– Marc, 45, engineer in Calgary 

A -Thorsten Heins: This is one of my pet peeves, and I’m sorry your device did not meet your expectations. Based on your description, it does not meet mine either. I believe it’s the little things that distinguish excellent products from merely good ones. It is one of the reasons I wanted to give our development teams some extra time on BlackBerry 10. It’s also why I have been trimming our product lines to ensure that we have only the best devices and the most intuitive software out there with our name on it. We do have strong support resources available if you have issues with your BlackBerry. We want to know about bugs and address any problems immediately. Here are the links to our support services: Inside BlackBerry Help Blog: http://helpblog.blackberry.com/ & BlackBerry support forums: http://supportforums.blackberry.com/t5/General-Support-Forums/ct-p/GeneralSupportForums / Twitter: @BlackBerryHelp 

Q - With constant delays on RIM products (PlayBook, OS7, OS7.1), what confidence can you give us that RIM will actually now (after yet another delay) deliver BlackBerry 10 devices on time in the first quarter of 2013?
– Joe, 51, small-business owner in Alabama

A - Thorsten Heins: I am absolutely committed to this timeline, Joe. I made the decision to give our teams more time on BlackBerry 10 because I believe we must deliver an experience that is nothing short of exceptional to our users. The successful launch of BlackBerry 10 and the delivery of high-quality BlackBerry 10 devices remains the company’s top priority.

Q - Why not put out new handsets with the old BlackBerry 7 and allow them to be upgraded with the new operating system when it comes out? That way people will be able to stick with RIM in the fall and get the new version when it comes out. Otherwise, I don’t see people in Canada buying Blackberrys until the new OS comes out.
– Tim, 50 +, computer system consultant in Toronto

A - Thorsten Heins: BlackBerry 10 is more than just a new operating system. It’s an entirely new platform. The software and the hardware are designed together and the operating system will interact with the hardware in ways that are very different from BlackBerry 7. This is part of what gives BlackBerry 10 its power. In the meantime, we are continuing to sell, support and update BlackBerry 7, which is a versatile and powerful operating system in its own right – with one of the fastest mobile browsers, voice-enabled search, and BlackBerry Messenger 6.

Source: The Globe and Mail

143 comments

Jtaylor1986

Half of these questions are not that interesting or have already been answered in widely reported media releases.

Blackberry_boffin

So the glass is still half empty?
*sigh*

Jtaylor1986

My point was that the Globe didn't do a very good job selecting the questions. As most of them already had public answers. I guess this was a PR exercise though and wasn't meant to reveal anything anyway.

franky62

I think Thor picked the questions out of the 200 available

Balls deep

needforbbx

From G&M: "With almost 200 submissions, Globe and Mail editors chose 10 questions to send to RIM CEO Thorsten Heins."

franky62

My bad your absolutely right

uuglyindaface

Fuck BlackBerry10! I want one now!!!!!!!!!!

Ruslan Botsyurko

"In the end, ten questions were chosen by Thorsten..."
The article may have been edited, but it looks like Thor chose the questions that were comfortable enough to answer publicly.

birdman_36

Agreed. The article should more aptly be titled:

'RIM CEO Thorsten Heins opens up, takes 10 easy questions from the public'

BruvvaPete

You guys need to also remember that these questions and answers are for the general public, not people like us who log on to blog sites like CB three or four times a day to get the latest scoop. None of the people I talk to know about what's going on with RIM and what the future BBOS is all about. Maybe one person I spoke with knows what QNX is. This media campaign, which was a drastic fail before, is for them. We at CB can say we've heard it all before, but most people don't have a clue what's going on, only what they've heard through the media.

ajst222

This is completely true. I was having a heated discussion with my uncle about why RIM will not fail and I was saying how they are still turning a profit and how they are number one in many countries around the world. Also saying how great BB10 will be. He had no clue about it. RIM should market this like crazy...even right now. It will show people that they should wait.

OniBerry

They seem to be to those that are doing the asking.

koool1

I really hope all the positive things he says about BB10 are true.

I am holding out for this phone, my money has been ready since last fall. I guess the plus is I earned $0.25 in interest since then.

;-)

Puz_zled

Yuk Yuk! Great comment!

Blackberry_boffin

I was about to post this on the forums.
I'm loving this new accessibility of RIM management in their quest to take charge of the message.
Well done.

Ben1232

Answer #9 was a bit wooly.

For me the most important too.

SCrid2000

What more can he possibly say?
"BB10 will be available in 2013 Q1, pinkie swear."
:rolleyes:

liltazie

"BB10 will be available in 2013 Q1, pinkie swear." Epic!

Couldn't capture my views any better

aloofkid

This made my day =]]]

Ben1232

Yes I see after re reading it. The question was "confidence" not "guarantee"

My bad. Cheers for picking me up on that one :)

Lol @ pinky swear

bbmtna

Couldn't agree more!

jsanders

#9 was submitted by me, and no he didn't get to the heart of my question re: confidence there would not be yet another delay. He took the opp to only repeat the "gotta make it great" reasoning. I wanted to hear him say "yes I know we've failed at user confidence and here's how we're working to regain your trust... Blah blah blah" I pitched the ball, he took a bunt.

Syrous44

Jsanders what do you expect. Ceo's are like politicans they just keep on toting the same policy repeating the same thing worded differently to pull a fast one on us. To your credit you cought that right away and called hin out on it here. The fact is this ten questions really focus on the same issue and like everyone stating here the answers are what we already heard. Complete wasts of time and a filler for the Globe &Mail to sell papers. What i want Hiens to do is keep his mouth shut and open it a week or few days before BB10 gets realised. He can only do more damage by talking cause he will likly promise something again Rim will have a heard time delivering on and on time again.

sirpaul896

All he said were things along the line of "we're the only company with a new OS" (ex. "BlackBerry 10 will be the only mobile platform built from the ground up with the latest technologies in mind"). The real question is, will it be competitive to the iPhone and top-of-the-line Android phones. By competitive, I mean better in many ways and on par with the rest. I'm not switching from a GS3 just for the heck of it. It has to offer me something that Android does not. No, BBM does not count.

Bluenoser63

Well, BB10 will have security, Android will not.

randall2580

There are Android phones and tablets made by Samsung that have the same FIPS security clearances as BlackBerry have.

Puz_zled

Okay, I'll call Bullshit..... Which ones would these be?
From the virtual keyboard of my Neutrino powered Playbook

randall2580

http://www.engadget.com/2012/01/16/samsung-galaxy-s-ii-and-galaxy-tab-ge...

This came in Jan 2012 it's not news - RIM got FIPS certification for BB7 in May 2012.

I assume Samsung are now working on getting the same FIPS cert for the GS3 now and that will come in a few months as the phone is only now just released.

Say you're sorry now :-)

Seems the powers that be don't allow the link. It's on Endgadget 1/16/2012 - Google "Fips Samsung" you'll find it

Puz_zled

Thanks. I'll do some digging. I was thinking of the research report that came out in Feb Mar 2012 about BB being far and away the most secure PLATFORM. Android was way back(4th if I remember correctly)
From the virtual keyboard of my Neutrino powered Playbook

Bold_until_Hybrid_Comes

Why are normal consumers so afriad of security? Afriad someones going to intercept an email to your wife asking what's for dinner??

Puz_zled

Malware, banking, NFC payments, credit card info, identity theft,.........

mjgallaway

Do some research before you sound like an idiot again. randall is correct and you're a dummy.

franky62

I think he is trying to answer the questions of more average people. The followers who take what people say at face value and don't question it. The ones that don't know much about technology or buisness. They don't need as much info as most of us on this site to buy a phone. They just need to be told this is the one you want

Balls deep

CDM76

Absolutely agree!!!!
And thats not necessarily a bad thing.

franky62

I think he does a Great job. the only way to get the message across the board is to keep reiterating it. I just hope rim keeps at it and that the more it happens the more info they releases bit by bit.

Balls deep

rickbansal

Unfortunately, by delaying this thing for soooo long now and by insisting that BB10 will change the way mobile computing is done, he has set the bar and expectations so high that BB10 is likely to be failure and not because it won't be good but because it will never be able to meet (unrealistic) expectations.

Everyone knows the secret to success is under promise and over deliver; however, RIM's taken the complete opposite approach the past few years.

I'm even more saddened now because Heins' won't stop over-hyping BB10. All that can save BB10 is a partnership with Amazon.

gknaggs

I can't think of anything that would under deliver more than going Amazon...or Facebook for that matter.

johnnymac

Yes! Your statement about the ongoing delays causing user expectation to go sky high, making it impossible for RIM to get anywhere close to that, is exactly right.

I'm sure RIM doesn't see it that way, but it's absolutely correct.

They're unfortunately creating an absolutely unattainable situation for themselves. And that's really too bad.

Syrous44

+1000
They really are playing Russian rulet here. They should of never be in this situation in the first place.

BBPandy

I like Question #2
I think "Why the delay?" has been the biggest question people have been asking.

A - Thorsten Heins: There is really only one reason, Pam. We need more time to integrate all the features we have built for BlackBerry 10. While the core technology of BlackBerry 10 is ready to go – outside developers are already working on an array of applications – I decided that the way some features worked together and the related software integration needed more attention and refinement. The goal of BlackBerry 10 is to bring some of the best technologies in the world together in a seamless environment. Simply put, I could still see some of the seams. When you’re dealing with millions of lines of computer code that will be subjected to daily use by users around the world, fine-tuning can take time – in this case, more than we anticipated. We decided to delay the launch of BlackBerry 10 to give us ample time to integrate software, test, and polish the final product.

texazzpete

Nothing new, only thing that became clear was that RIM will not release any other BB7 phone this year...

07thking

I can't wait for BB10!! Let's go RIMPIRE!!!

crumbonthefloor

I would've asked
Thorsten, why not hitting things up by promoting your new OS with sneak peaks, rather than delaying it and not show anything at all? By showing what QNX is capable of, customers would me more interested and will spread the word. As it stands now, we still don't know anything about the new OS nor seen it, which makes a lot of people clueless and less likely to wait for BlackBerry 10 due to an upgrade. This time between today and the release of QNX should be used to promote what they already have to get people excited!

franky62

I somewhat agree, but think its still a little early. They should release sneak peaks at the end of august to remind us what we are waiting for. And start their media blitz from there.

Balls deep

crumbonthefloor

I mean, from what I understand (correct me if I am wrong), the only things left are implementing some code lines to the QNX platform and tweaking some minor things here and there. That's why I thought of that question
Thorsten seems confident and trustworthy to me, very intelligent as well. It looks like he knows what he's doing. Of course, the delay of BlackBerry 10 was a major letdown but I just hope the extra time is worth it

Thanks for the input
"balls deep" haahhahaa

franky62

I totally agree with you on that part

Balls deep

revtech

But apple doesn't do sneak peeks, neither did samsung for sgIII, the anticipation build-up seems to work for them.

CDM76

EXACTLY Why RIM shouldn't have said a single word about BB10 ........ Until it was 100% ready. That way no one would be disappointed. I blame this on the former ceo's. They had no clue about marketing.

aloofkid

Agreed, but both Apple and Samsung has some good reputation and they have good devices. They don't need to provide sneak peeks the media are make the buzz for theme.

With RIM it's a different story, specially with the delay of BB10, right now people have doubt if BB10 can make it through the market. A lot of people lose it's faith in RIM, unfortunately even our fellow CrackBerry peeps.

I'm thinking that RIM needs to do some sneak peek, but a part of me wanted to be surprise as I still have a faith on RIM.

RIM can do provide some sneak peek but with it's current state probably media will still kill them. So I think it's best to have a one big surprise.

Sorry it didn't make sense at all. Crap I think I have bipolar disorder

Blackberry_boffin

They do not do sneak peaks because they can afford to. Investigative journalism does it for them as techies look for scoops and exclusives by snooping on supplies, trawling codes etc.

maddie1128

I don't think they should show too much. There are other companies that love to steal ideas...........hmmmmm-not mentioning any names.

kupfernigk

Everyone except HP, and that's because they're not in the business any more.

BruvvaPete

You don't release a lot about your phone seven to eight months before it's released. It's a buzz killer because people will ask to see more and more. It'll never be enough then when it's launched people will complain they're seeing nothing new.

the_sleuth

IF the US market is the most important and most lucrative to RIM, then Thorsten Heins should be speaking to US media, such as WSJ, NY Times, SF Chronicle, and so forth.

BruvvaPete

Where did you read that the US market is the most important and most lucrative to RIM?

Jtaylor1986

Agreed but media has international reach now. I don't live in the US but I would imagine that some mention of his interviews carried to some extent to the US as well.

maddie1128

I'm here in the US and I have seen some of the interviews- but just on sites like these.

BruvvaPete

Perhaps building momentum in the rest of the world will bode well for when BB10 comes to N. America, especially the U.S. market. RIM is performing relatively well in some other countries. In a few countries RIM is #1. If the world speaks positively about BB10, Western reporters may not try to go so negative.

franky62

It did make it to american media but got all of 1 min of attention. It might be a good idea for the american leadership to get out there and answer questions. But they might want to wait till they are told they can release a little more sneak peaks.

saint613

It would have had more impact in the US if the title was "RIM CEO Thorsten Heins opens up, takes 10 questions from public, denounces same sex marriage, promises to invade any country that has oil and will be a guest star on American Hogger"

kupfernigk

None whatsoever, he isn't allowed to stand for President. (Owing to the daftness of American law, one of my grandsons is and the other two aren't. If you want your kids to be able to stand for President, be careful where the job takes you!)

Puz_zled

Because these publications have already decided that RIM is the ugly unpopular kid in the playground, so no matter what RIM says there they will selectively edit and twist and ignore so that their thesis (that RIM is a ship of fools) will be perpetuated. It's the trainwreck "story" that sells. So if I were RIM I wouldn't tell them JACK SQUAT! And I would release BB10 first where it would be appreciated. In America I would be inclined to do a below the radar corporate accounts and government focused rollout first and gradually build buzz as productive people take this great new tool and do amazing things with it. I dunno...Just one idea.
From the virtual keyboard of my Neutrino powered Playbook

kupfernigk

Correct. The mantra of US marketing is "Perception is all that there is."

There is also the issue, as Samsung are finding, that Apple will hit any potential threat with more or less frivolous lawsuits that do not work outside the USA and its strange patent laws. It is simply safer to launch outside the US nowadays. Currently the EU is probably the safest launch area as its Parliament has rejected ACTA, it has sensible laws on reverse engineering and fit-and-function, and its patent offices are not simply corporate rubber stamps.

Perjade

RIM is becoming more and more desperate to stop people from leaving Blackberry.

Puz_zled

Perjade's mom is getting more and more desperate for him(?)to get a girlfriend and a job.

BruvvaPete

We'd very much like it if YOU have absoluely nothing to do with anything RIM or BB. That includes trolling on CB. Thanks so much.

BruvvaPete

I like half the replies. The other half are somewhat predictable.

4ron

I totally believe in BlackBerry and look forward to a great 2013!

toppa

Just let Samsung help u

Hibbylinx81

Fair answers...there is a dangerous precedence here of promising a lot (again) with little public knowledge of how all the pieces in bb10 will fare! The bar is set!!

mjgallaway

To keep up with current Hardware and what not it needs to have a 10 mp camera and a quad core processor to mention a few. I doubt BB10 devices will be equiped with all that. We'll see though.

Bluenoser63

Your comment is a laugh.. Nexus 7 only has a single 1.5mp camera and 8GB of storage. Also, you don't need quad core processor unless you OS is full of bloat and inefficient. QNX is not that, it doesn't need a quad to our perform other tablets. And the more processors you have, the less battery life. I really with those who are so negative about RIM would take the time to learn about technology/software and it's implications before you post. It would be nice for some informed comments and not trolls, sheep and techno-peasants.

mjgallaway

LOL Your comment is hysterical. Samsung Galaxy S3 has an 8 mp camera, iPhone 4s has an 8 mp camera. By the time BB10 is released, they SHOULD have a 10 mp camera to compete with 2011/2012 phones for cameras. Don't compare to a JUNK phone, compare to good phones obviously. LMAO @ Nexus 7. Heins said BB will compete with the best, not the worst.

I'm hardcore BB and this comment "It would be nice for some informed comments and not trolls, sheep and techno-peasants." makes me know why BB is made fun of... Idiots like yourself who hate life and call everyone trolls because you can't face some facts.

"I really with those who are so negative... " ... nice sentence moron. Once you learn how to complete a proper sentence, get back to me.

Learn about technology and English before you post and make yourself sound like a clown :).

badiyee85

If that's the case, then then the Nokia pureview 808 with 41megapixels would have sold off the shelves the minute it was introduced, pre-order or not, imported (gray market) or not, no?

Even the so called "next gen" BlackBerry PlayBook 3-4G/LTE models only sport a higher clock on their cores (1.5GHz, if the leaks are correct), not doubling the cores from double to quad.

besides, we all know that the coding on Android's requires so much of overhead to maintain, and that doesn't really appear to be a problem on the architecture of PlayBook's OS.

Bluenoser63

You can really tell posters who don't have much to backup their positions when they start name calling and pointing out grammatical errors. You lost the discussion.

As for proper discussion.. You get diminishing returns by upping specs without thinking of the functionality. "They have a 8mp camera, we will have a 10, no wait 16mp one". That is just someone who is spouting off without thinking. What are the ramifications of a 10 or 16mp camera on a phone? Who would actually use an image with that resolution? Well you can't post it to Facebook or other websites, it's too large. Unless there is an big increase in storage space, you are limiting how many pictures you can take. It generally takes more power to use a larger picture, so your battery life will be reduced.

Think before spouting..

kupfernigk

The whole point of QNX is its highly efficient task management. The only benefit of 4 (versus 2) cores is that the power can be dropped further by keeping only one awake. A faster dual-core CPU might work rather better on a single memory bus than a 4-core, and the yield might be better on the low-power bins.

As for camera phones, the limitation is the size of the lens. There is no point in having more pixels than the lens can resolve, and to resolve more a bigger lens is needed with a longer focal length, so to make use of additional pixels the camera needs to be physically deeper. Hence the bulges on the back of the latest Samsungs and HTCs. Unless the demand for wafer thin phones goes away (I'm still not clear what the benefit is), I suspect that 8Mp is a realistic limit and anything beyond that is just marketing numbers.

What matters is the software and the user interaction. The fact is that BB OS 7.1 is actually very capable and powerful, but it is clunky. The physical buttons are annoying when used with a screen which is otherwise touch. The menus are hard to read on a small screen. As a result I suspect most ordinary users have a limited idea of what their "phone" can really do for them. I find they often complain about things like ringtones, for instance, while not knowing how they can be customised to tell you what kind of message is arriving, whether it is urgent, and so on. BB 10 needs to make all the power of the BB ecosystem work for non-techie users, especially the separation of work and home use and the superb messaging management. To succeed, it needs to do the ordinary things the iPhone does while being significantly better for business and professional use. C-level executives, senior managers and civil servants, physicians and professors are unlikely to be interested in pixels (so long as the pictures are in focus and the colour is good). They do want to know, for instance, that they can quickly identify, read, and respond to an urgent message among the other stuff coming in, and that reception will hang in there with a weak signal even if they are holding it wrong.

shaleem

My gut feeling is that BB10 is going to be worth the wait. I know gut feelings really mean nothing in business, but I am one of those users who is willing to give RIM the benefit of the doubt ..... for now. I also believe that those who just don't buy what RIM is saying, or selling, should just move on. I mean, there ain't no anchor on yer ass! Right?

franky62

I know im willing to wait it out and I have a Torch 9800 that has been working great for me. It does what it needs to, voice text, emails, facebook and one or two games to hold me over while im in an airport or sitting on the john

Balls Deep

rjkolo

Great pieces of info but give me a date Thorsten. I want to believe everything he is saying about BB10 being the best of the best, and I plan on waiting to upgrade until BB10 is released. If it is a flop, I will probably switch to something else but I really hope it is the success that this hype is leading me to believe.

But enough Q1 BS, that is a 3 month cushion as far as I am concerned, give me a date or at the least a month that it will be released...30 days is a lot different than 90.

aloofkid

As I wanted to have a date for the BB10 release, I don't think they should not announce a specific month right now. Probably on December or January or when it's really polished and ready to be released.

That is what Apple is good at, they announce a product that is ready for the consumers and said it to be launch within 1-30 days after the announcement.

With RIM they announced a date while the product is still under development.

jkrc717

Q - I am a dedicated BlackBerry user (and PlayBook too), but I’m worried that between now and the BlackBerry 10 release next year, Android and Apple products will advance yet another generation. As mobile technology rockets forward at its fastest pace ever, will BlackBerry 10 be competitive when it is finally released?

He ducked this question. Just saying BB10 is the only one starting from the ground up.

A simple yes or no or more detailed answer would have been nice.

Blah!

Blackberry_boffin

No he didnt.
He said BB10 is the only one which will not just be an update or refresh and is being built from the ground up with today's technologies in mind, avoiding the same issues that caught out BBOS in trying to update it to catch up with newer technologies when it was first designed more than a decade ago.
To say yes or no would be as silly (incidentally as you are being) as he does not have a crystal ball.

ekafara

Trimming the product line. This is needed.

jaywalker02

1) How many of you have a playbook? I do... how many times, other than software updates have you needed to reset it? Personally about 3 times in the last year. BB10 is running on this platform.. definately no more daily or weekly battery pulls.

2) BBM 6- why am I thinking there might be Skype integration in this? Getting rid of those seams from other top apps. Just a hunch.

3) RIM is totally smart for making a new OS with the next ten years in mind. The world is going to change. Apple and Google are looking at car OS. Rim has concept cars running and compatible with the competitor's phones. M2M2H (machine to machine to human) communication is the future. I don't see how the general public cannot picture this.

4) I want BB10 to take us to the moon again.

bungaboy

QNX runs the MyGig Entertainment Nav system in my truck and SUV. Works great. Can't wait for more integration.

Bring it on.

theage

point 1 is spot on, I never shut off my playbook and I can't remember the last time I had to reset it.

axllebeer

I have to reset mine about monthly or so. But only after OS 2.0 and after I dumped a load of Android $hit on there so I take that to mean it's my own fault lol. What can I say other than I'm a tinkeror and LOVING playing my old DOS based games on it.

Really though, I still say it's almost as solid as anything can be. We only have up from here as far as the OS is concerned. I have very high hopes for BB10 :)

Blackberry_boffin

True.
On the PB OS, good a it is, you always get the feeling its bare bones, scrapping the surface.

randall2580

It shouldn't be hard to get a wallet for NFC. Android already has multiple applications (Google Wallet, Sprint has a version and TMobile/DT has one in Europe for Android) and iOS has one coming in iOS6 (Passport), of course if BB had access to Skype or Oovoo etc and front facing cameras as most Android and iOS phones do video chat would already be available, oh wait no, my PlayBook has and it can't do cross platform video chat either as Android and iOS have been doing for years now..

It was a rough first answer but it got better from there except the complete sidestep of Anthony's question.

Interested to hear Chris' take.

smartphones_dont_make_jackasses_smart

i believe he setting the company up for sale... someone is hoarding up the stock.... so he has to be "politically correct" as he needs as much optimism he can get for free.... the stock will get close to double and "bam!" the company or parts of "like perdue" will be sold.... history repeats it self....

BruvvaPete

Take another hit of acid

smartphones_dont_make_jackasses_smart

yo jackass, if RIM was SUCH A GREAT PRODUCT, "this is your brain on acid", WHY THE FUCK THIS COMPANY IS IN DEEP SHIT - you want the TRUTH...YOU CAN'T HANDLE THE TRUTH. Have a nice day.

BruvvaPete

Seems you took more than two more hits of acid. Two words for you, genius: Anger Management.
.
Wait. I'll add more. RIM failed on many levels before. One reason was advertising. One was arrogance in thinking the iPhone was inferior. One was marketing. One was trying to buy a hockey club at the beginning of the iPhone surge. If you still think I don't know the truth, get at me after your twelve step program. You yelling and swearing at people on a blog... Epic fail!

Camfella

If you took the Playbook OS, made a few modifications,(flow, peek) and put it on a phone similar to the Dev Alpha device, would it be that much different/better than Android/IOS/Windows8? Enough to cause people to switch? I just don't see it happening.

Puz_zled

Alright then we're all just wasting our time then? Why in the world would you bother to post that?

trsbbs

Nice words.

Tired of words.

Moving on...

Tim

Liquid_Revolver

+100,000,000

He could have been talking about the launch of BB10, but no you are taking 10 questions as to why its not out...thats more fun huh?

RIP RIM for letting the consumer down.

BruvvaPete

You've written RIM's eulogy. Soooo.... You're still on CB because....?

Jorgenfruz

For me anyway, it's easy to forget that the majority of people out there are filled with misconceptions about BB, and that although we know the answers to many of these questions, the majority of the public do not. I think it's good he got out there and filled in the blanks for the average consumers who don't frequent sites like these.

bbwalkers

I can't wait for a BB10 platform which will be the only one to deliver flash as part of uncompromised web experience and true multitasking which are part of some promises from Mike and Jim. Did Mike and Jim over promise or are they simply clueless about other platforms' capabilities? And now Thorsten keeps talking about ground breaking and leapfrogging BB10 platform. Let the world be a witness whether BB10 is a vapourware or a too little too late platform or it is really a true ground breaking and leapfrogging platforms compared to the competition. Really could not wait to see what qnx can do, compared to iOS' Unix based Mach / BSD kernel, Android's Linux kernel and WP8's Win NT kernel as each of their own platform and ecosystem. I am not a software engineer but I am sure that qnx is much better than the 2-way (interactive) pager technology.

marko868

How many native BB10 Apps will there be at launch??

franky62

That would be a good thing to keep us interested without releasing to much about the system

BruvvaPete

I don't know. Let me get out my calculator... Come on man. Really?

Cantime77

What a freaging flop this has been for Rim...
Fallen face flat in the dirt, no matter what they say and how much they sugar coat the bad news it is all bad news at this point, delay is a delay.
Doing some damage control and much more of that is needed.
Saying that os7 was a dead end was the biggest mistake Rim made, seriously Bold 9900 is a very strong, awesome device but it not just came late to the market it also came with an idiotic Rim's self proclaimed tag saying "obsolete" attached to it.

BruvvaPete

Sell your BB device and step off.

Zizzzzy

I think he did a fairly good job answering the questions however I was not happy with the answer he gave for Anthony in regards to how RIM planed to hook the younger generation. His answer seems to still be tunneled onto phones, where Anthony was clearly eluding to a device other than a phone.

RIM can make BlackBerry 10 (phones) as cool with the younger crowd as they want, however the fact still remains that if the only true entry level device for tweens who do not yet have smartphones for music is the iPod. They are still fighting the fact all those users will be introduced, familiar, and comfortably hooked on that ecosystem and naturally migrate to iphone once they move into that age demographic.

RIM needs to make the BlackBerry Jam. No phone, no Data plans.. just a device for music and apps. Shamelessly copy the iPod.

I think Androids open source nature is the primary thing that keeps it more appealing, contradicting my thoughts above. If they too came out with such a device, it qould be an instant success.

BB_Bmore

Why don't he answer questions from the die hards who at this point are keeping Rim alive? Like on Crackberry!

Q : When will the 4g playbook be released?

A: SOON.....next.

Q: Will the Playbook ever get usb otg?

A: SOON....next.

Q: Is Alec Saunders really as cool as he seems?

A: ....who? Does this Alec guy work at RIM?

Q: What will be the reason come next year that the 1st gen Playbook won't be upgradable to BB10?

A: We haven't discussed this yet but we will come up with something that is both confusing and makes sense as well...next.

Q: huh!?!?

A: SOON....next.

Shadberry Bold

I've been waiting for Official bb 7.1 update for USA. Hopefully this will get me through for the next 5 months until bb10 launch. But I still say give loyal bb supporters an incentive for early registration for bb10 purchase. Something substantial....

nquyen

My Pearl went through hell and back, and it's still working today.

I've only every had 2 BlackBerry products (the Pearl and the 9300 3G) and they both performed exactly how they should have. I've never had a more reliable phone, and I'm sure as hell looking forward to BlackBerry 10

Bold_until_Hybrid_Comes

I don't see the harm in telling us yes there will be skype.

crackcookie

Here is a question, Since BB10 was suppose to come out this year, when it drops will it match or beat the Specs of phones like HTC one X/S3

ugbadboy

So Heins keeps saying its a totally new mobile platform, my question or comment is, will the current PlayBook (that I own and love) still be upgradeable to BlackBerry 10. I think he should have hinted on it in the question about BlackBerry 7 being upgradeable to BlackBerry 10.

belfastdispatcher

Yes, PlayBook will get BB10, it has been confirmed, no, OS7 devices will not be upgraded to BB10, it's imposibile if you think about it.

saint613

I will buy any BB10 device if it will simply upset the iSheep at work, I am tired of them telling me I should overlook the iPhone short comings like the battery that lasts 8 hours... I will wait if the quality of the device is equal to the current Rim devices.

andey_

I'm a long time blackberry fan.

But honestly, I don't think BB10 will blow Android / iOS out of the park. I think BB10 can put it back on par with them.

I really hope I'm wrong.

ugbadboy

So Heins keeps saying its a totally new mobile platform, my question or comment is, will the current PlayBook (that I own and love) still be upgradeable to BlackBerry 10. I think he should have hinted on it in the question about BlackBerry 7 being upgradeable to BlackBerry 10.

Bluenoser63

I don't know where you have been. It has been stated many times that the Playbook will get BB10. Any device other than a BB10 phone and Playbook will NOT get BB10. Any device that runs OS7 or before will not be upgradable. If you don't like that, don't go saying that RIM is leaving off older customers and you are going to Apple. Apple's iOS6 won't be available for the original iPad.

saint613

And before any iSheep chime in that Apple wouldn't leave their users behind, Apple has a history of the same, and to be honest I admire them for it, you can't keep building on one platform forever and hardware changes are needed that will leave the outdated behind. Just as pre osx compatible macs are still viable computers, os6 os7 Blackberry phones are and will for sometime be very good phones.

togardergrosse

Oh great. Another Media Blitz..

Superfly_FR

Good choice of questions, good answers. Good Job.

gingoog66

Please rim one thing again, we all here love to have an qwerty keyboard on the phone dont forget this... Why samsung brings out now freeform 4 qwerty smartphone?????? Nokia also brings allways qwerty keyboard smartphones on the market.... All this company are waiting of the next wrong step of rim... Rim you are the best keyboard smartphone ever and ever...please go to WM 8 please...it s all about the OS rim..... And good marketing.....your devices and batteery life have to be back same bold 9000 or curve 8900 ....never change a winning horse..rim never...sorry for my bad english...

Raging_Investor_Mike

Good point. I'm just asking myself if RIM's approach to developing/releasing/selling QWERTY devices could not be interpreted as intentional making way for competition.

NaijaBerry

Hmmm.....Dammed if you do dammed if you don't! Good job hammer man!

SummersLastNight

The Q&A is good for the generic public. I feel like one major issue that is not touched very often is Applications. Myself as well as a handful of people in my social circle will tough it out until BB10 is released but when it is I would like to see some of the more necessary and fun applications be developed. For example my boss made the switch to an iPhone for the NFL fantasy app, and another app that allows him to view the security cameras at work remotely. Simple reason to switch right? Simple solution to keep consumers.

I know that most people will say apps aren't the end all and be all, but they are a very important factor to phones now. I can't recall how many times I've seen an advertisement or sign to get a company's app in Android Market or App Store and no App World support. As one question stated, it is the little things and for some people it is having the app for their favourite mall, the app for for their favourite nfl team, etc.

With regards to some previous comments; I don't think that Blackberry needs to double up on specs in order to remain competitive, I think that they need to have specs that allow the OS to multitask, run popular apps, sustain a usable battery life and create a fluid experience for the end user.

Tattooed1

The problem I've seen in my area (central NC) and with my carrier (Verizon) in my area is the "media blitz" info is not rolling downhill. Three times I have been in three different Verizon stores and none of the employees knew anything about BlackBerry 10, save for the "BlackBerry is dead" propaganda. The actual Verizon retailer did not even have a single BB phone to offer to the public. Is the plan to have the new platform to drop as a new product? Like there was never a BB on the market? It's the only thing I can figure, since the carrier isn't even carrying OS7.

bbseeyoulater

Nothing about apps and whether the key major apps, by name such as Netflix or Words with Friend will be available

scottae316

I see nothing new here. And as I said in two other posts, the reason given for BB10's delay is so that they can tweak software for things that are not announced, or supported by the present market. Sorry, you should release NOW and add those tweaks in a future update as these products that integrate come to market. I don't care how well my phone will communicate with a car system that is yet on the market. What I do want is a modern OS and UI. I look at so many sites that have apps for iOS, Android, and even some for Windows, no BlackBerry support. Get the phones out to market so that there will be these new devices and systems to integrate with in the future, again carrot on a stick facing the horses rear, and the cart in front of the horse strategy and thinking.

latingeo

Q - How do you plan on winning back corporate customers who have already adopted bring-your-own device policies and have no desire to run a BlackBerry Enterprise Server alongside their other mobile
– Isaac, 32, IT manager in Vancouver

A - Thorsten Heins: We understand that the corporate environment is changing as more and more organizations allow employees to use their own devices on the job. We are constantly talking to our customers and what they’ve told us is that they want their mobile systems to be easy to manage, secure and reliable. For that reason, we introduced BlackBerry Mobile Fusion, RIM’s mobile device management solution, which enables IT administrators to control and keep track of tablets and smartphones on BlackBerry, iOS or Android platforms, while ensuring confidential and proprietary data is protected.

Quote "We are constantly talking to our customers and what they’ve told us is that they want their mobile systems to be easy to manage, secure and reliable."

Really, when I needed new services rim didnt step up but apple stepped right up, never got a call regarding my 2500 blackberry's I had to eliminate for better smartphones for an entire city, REALLY

lorax1284

RIM has been taking a beating for their overly-optimistic BB7 device sales projections / underperformance / inventory write-downs, but I have not heard a statement from RIM that addresses the bite that BB10 being "imminent" has taken out of BB7 device sales.

That is to say, I wonder how many middle-tier BB fans (not loyalists, but like the devices just fine) have switched to iOS or Android with an eye to jumping back on the BB Bandwagon when BB10 is out? I mean, who have NOT purchased a BB7 device because it is perceived as being "obsolete" but WILL return to the BB fold when BB10 is available.

I'm not a huge Apple historian so some of these insights may be incorrect... but I look back at the MacOS / OSX transition. Mac at that time had relatively insignificant market share, and put together a strategy to move to their OSX platform, and those who owned existing Mac hardware were told that their apps would not be forward compatible with OSX, and developers had to redevelop their apps from the ground up for OSX.

That's like what is happening with BBOS now... BB7 devices and software is not forward compatible with BB10 (unless by some miracle a BB7 virtual machine can run on BB10 devices) and no one really likes it when this happens.

Alternatively: look at Windows: saddled with 2 decades of backwards compatibility, and meant to run on infinite combinations of components. Makes for a brute of an OS, but backward compatibility with old software and forward compatibility with old hardware is possible.

The only way to manage that better would have been for DEVELOPERS to be aware of the OS and getting their Apps ready, but CONSUMERS being in the dark and led to believe that BB7 is forever... but... then you have the comparisons between BB7 and iOS / Android and that REALLY would have put RIM in the dumper with analysts and investors, if they blithely went on saying BB7 was "it" while clandestinely developing BB10 out of the public eye.

Sounds like a totally no-win situation for the short term, but I believe that RIM will impress with BB10 and appreciate the "platform" perspective that Thor is taking and is now actively publicizing.