BlackBerry PlayBook Pricing and Availability!

RIM Announces Retail Channels for BlackBerry PlayBook
By Bla1ze on 22 Mar 2011 04:37 am EDT

RIM Announces the Pricing and Availability of the BlackBerry PlayBook

Press Release

RIM Announces Retail Channels for BlackBerry PlayBook

BlackBerry PlayBook to be available in over 20,000 Retail Outlets in the U.S. and Canada

Waterloo, ON - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced plans to make the highly-anticipated BlackBerry® PlayBook™ tablet available in more than 20,000 retail outlets in the U.S. and Canada.

“The BlackBerry PlayBook is an amazing tablet that is already being widely praised as a multi-tasking powerhouse with an uncompromised web experience and an ultra-portable design,” said Mike Lazaridis, President & Co-CEO, Research In Motion. “Given the high level of customer interest in the BlackBerry PlayBook, we are particularly pleased to be working with such an amazing lineup of retail partners.”

The BlackBerry PlayBook delivers professional-grade, consumer-friendly experiences that redefine the possibilities of mobile computing. This ultra-portable tablet looks and feels great, measuring less than half an inch thick and weighing less than a pound. It features a vivid 7-inch high-resolution display that is highly-responsive with a fluid touch screen experience. It also offers industry leading performance, uncompromised web browsing with support for Adobe® Flash® Player 10.1, true multitasking, HD multimedia, advanced security features, out-of-the-box enterprise support and a robust development environment.

The BlackBerry PlayBook with Wi-Fi will be available in three models and will feature a Manufacturer’s Suggested Retail Price (MSRP) starting at $499 in the United States and Canada. The lineup of retailers and wireless carriers currently expected to carry the BlackBerry PlayBook in the United States and Canada includes the following companies*:

United States
  • AT&T
  • Best Buy
  • Cbeyond
  • Cellular South
  • Cincinnati Bell
  • Office Depot
  • RadioShack
  • Staples
  • Sprint
  • Verizon
  • BlackBerry from Wireless Giant
  • Bell
  • Best Buy
  • Chapters / Indigo
  • Costco
  • Future Shop
  • Mobilicity
  • MTS Allstream
  • Rogers
  • Sasktel
  • Sears
  • Staples
  • Telus
  • Tbooth Wireless
  • The Source
  • Videotron
  • Walmart
  • WIND Mobile
  • WIRELESS etc.
BlackBerry PlayBook Specifications
  • 7" 1024x600 WSVGA capacitive LCD touch screen
  • Ultra-portable at less than a pound and less than one-half inch thick: 0.9 lbs (425g) and 5.1” x 7.6” x 0.4” (130mm x 194mm x 10mm)
  • 1 GHz dual-core processor
  • BlackBerry® Tablet OS with support for symmetric multiprocessing
  • MP3, AAC and WMA audio playback
  • Support for high resolution video playback (H.264, MPEG4, WMV)
  • 1080p HDMI output
  • Dual 1080p HD cameras for video conferencing and video capture (3MP front and 5MP rear)
  • 1 GB RAM memory
  • Up to 64 GB internal storage (16, 32 and 64 GB models)
  • GPS, Orientation Sensor (Accelerometer), 6-Axis Motion Sensor (Gyroscope), Digital Compass (Magnetometer)
  • Stereo speakers and stereo microphones
  • Wi-Fi® (802.11 a/b/g/n) connectivity
  • Bluetooth® 2.1+EDR support
About Research In Motion

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit or


* Check with each retailer to confirm pricing and availability.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws.  When used herein, words such as "expect", "anticipate", "estimate",  "may",  "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements.  Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances.  Many factors could cause RIM's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of RIM's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at or  These factors should be considered carefully, and readers should not place undue reliance on RIM's forward-looking statements.  RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. Wi-Fi is a registered trademark of the Wi-Fi Alliance. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

Reader comments

BlackBerry PlayBook Pricing and Availability!


Yea, but the 16 Gig model only, and no delivery date given other than you can pay extra to get it the day after its available! Dumb RIM - build the hype. Get some lines going outside of BestBuy & Radio Shack!

Not true. Click on "tablets" and you can select any of the three models. Also, delivery is estimated between 4/19 and 4/26.

Will I be able to purchase it from one of these websites listed above and have it shipped to Australia?

That's the million dollar question I would like to know as well. Has anyone heard if you purchase from third party vendors they would be locked to a particular network? If not, I don't see the issue with shipping to another country such as Australia before it's official release down under.

Does that sound right or am I sounding really silly?

If you are buying a wifi only model you should be safe. I don't even think than if you buy a wifi only from a carrier it will come locked to that carrier just the ones with the radio will.

emm hi, just a small question ? im planing to pre-order the 16GB wifi model from best buy and since my brother is comin from US , he is going to get it with him ! will it be locked to a certain carrier cuz il be using it in the middle east ?

I also need to know that. I'm leaving for down there before it comes out here and would love to have one of these. But if I have to wait, I have to wait.

Yes of course you can import a PB from the US but don't forget shipping, import duty & taxes; importing to the EU for instance would cost around $100USD

I really hope that there are some release dates for Australia soon after seeing this. I would be very tempted to purchase one from the US and have it shipped.

I need to get my hands on one before I get my hands on 150 for staff.

Good point @rover95. Then again, I think I would rather pay the extra $100 or so than wait another few months (i'm going to assume it's safe to say near the end of the year) for it to be officially released in Australia.

sounds about right considering how long it took for the torch to arrive into australia. Patience is a virtue but with RIM, you certainly push it to the edge :P

Wow almost all the stores that sell electronics. Now all they need is Ads and this thing will sell like wild fire!!

I won't believe it until i see it! no pre order for me. I don't think it exist! they made 4 and keep showing them. isn't it funny that the zoom will be out first and NOW you can pre-order your blackberry. Iam hardcore bb but this tablet thing really has aggravated me to death.

So I guess companies have started allowing pre orders for a products that has never existed. Great way of thinking.

Wasn't it supposed to ship with Flash 10.2? I really want to preorder, but unless I see a hands on review and have somebody (Kevin) answer all the Blackberry Bridge questions; I'm not bothering with that.

That's an impressive list of retailers in Canada.
Interesting that they list Mobilicity and Wind (both AWS band 3G operators), but not T-Mobile in the US. I wonder if that mean Mobi and Wind are just selling wifi version bundled with their phones, or they will get an AWS version (but not T-Mo?).

Haven't you heard the news? AT&T has agreed to purchase T-Mobile, so T-Mobile is effectively dead at this point. They're not going to do anything at all at this point to compete against AT&T (or anyone).

Not only T-Mobile can't do anything it has to go through AT&T which in time it will be AT&T. After the releases of prior new devices to come for T-Mobile it won't do no more new models anymore.

I must tell all of you on the fence, this Playbook is the real deal. I played with it for 15mins at an event. The speed is incredible and the quality of the videos just blew me away. The players in the market will be Apple and RIM. Especially if RIM can get the google apps on their device, that will be a game changer. By far their hardware and performance smokes all of the other devices. User-friendliness was also very very pleasing. It's just a matter of them getting more apps, which they are doing with google. If you are a bb fan, you will love the Playbook.

Please dont crucify me if this is a dumb question.

But I have followed the PB since it was a diagram only (no pics) and i remember some questions if it could browse the internet while tethering. Sooooo....

Scenerio: I'm sitting in a corn field (no Wifi) and tethered to my Storm2....can I accomplish all the IT functions? Oh and for all the smarty pants out there....YES the corn field is in 3G area.

Oh, and i bought a Samsung Galaxy to tide me over the last month....IT SUX! Im gonna use it as a MP3 player when i go jogging (strap it on my upper thigh)...

Thanks....Love this site!

i would say yes. if you can access it through a internet based data connection then you should be able to.

No comments about the date? I'm a little disappointed, seems even the April 10 date is missed. I order from Amazon all the time, but have just ordered this from Best Buy. I hope Best Buy is like Amazon which often says surprise, you are getting your order early!

Another dumb question.........If I'm in the same cornfield as DLEII with a PB tethered to a Bold 9000 (lousy browser) with 3G, will the browser on the PB run faster ????

There's an old saying:

Technology is only as fast as the slowest component.

You would be using the playbook's browser and processor to render those pages, but the connection would be from the bold.

What are you guys doing in cornfields? LOL

I would love to go out tomorrow and camp out to get one in hand the day any of those retailers open, but if i want the max speed on my PB i will just wait until sprint gets the 4G version, just hope they don't try and contract me into getting it at a lower price or contract period!
This PB is going to make everyone else step there game up!!!

a watched pot takes a long time to boil!!! I cant take it just going to put this plabook out of my mind until i hear that it has hit the retailers. then i will simply walk in, lay down my plastic and walk out on cloud 9!!! im done!

What about the UK?

When will it released over here?

Someone said June / July - Are they serious !!!


The waiting associated with RIM is part of what makes RIM so worth waiting for!
Unlike Apple, promising the world and delivering a work in progress machine, RIM tries to tackle their problems before the clients get their hands on the device. Yes, they get problems too but Apple sells constantly on a release date that seldom allows for all tech problems to be solved.
In other words, Apple sell their toys early on Jobs hype alone and leave their frustrated clients waiting for the bug fixes and other updates! Says a lot about Apples attitude to their clients!
I want to take my PlayBook out of the box, charge it and run it, without getting irritated because I have to hold it in a certain way and avoid touching anything!
The one concern which cannot be overlooked is that RIM is still being cagey about the battery life. I suspect this is one of the main reasons for the delay! I pray they have it sorted and this will not become a future issue that could damage the otherwise stunning PLAYBOOK!
Now, put it out of your mind and wait for RIM to supply the perfect machine for you.


There is an article on the main page about battery life on the Playbook: over 10 hours with continual use.