RIM announces the all new BlackBerry Curve 9220 in India

By Bla1ze on 18 Apr 2012 08:03 am
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[Youtube link for mobile viewing]

Press Release

RIM Introduces a New, Easy to Use and Easy to Own BlackBerry Smartphone for India

Sleek, stylish, affordable BlackBerry Curve 9220 puts Indians in control of their social life

India - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced its most affordable BlackBerry® 7 smartphone for customers in India. The new BlackBerry® Curve™ 9220 smartphone offers all the market-leading BlackBerry messaging and social-centric features that people love in India.  Designed to be easy to use and easy to own, this compact and sleek smartphone provides many conveniences and applications to help keep users connected to the people and information that matter most to them. It also offers the longest lasting battery life yet in a BlackBerry Curve model, allowing users to make the most of their day.  

“India is a very important market for RIM and we are extremely proud and excited to officially unveil and launch the new BlackBerry Curve 9220 for the first time here in India,” said Carlo Chiarello, SVP, Smartphone Business at Research In Motion.
“The new BlackBerry Curve 9220 offers a unique mobile experience that young Indians will love thanks to its affordable pricing and unmatched messaging and social connectivity features,” said Sunil Dutt, Managing Director for India at RIM.

The BlackBerry Curve 9220 has everything a user needs to stay socially connected throughout the day. It even features a dedicated BBM™ key, bringing the power of RIM’s popular mobile social network up in an instant. The Facebook® for BlackBerry and Twitter® for BlackBerry apps are included as well as Social Feeds, which allows users to post updates to multiple social applications simultaneously and capture updates from news sources (RSS), social apps and instant messaging apps all in one consolidated view.

BlackBerry® 7.1 OS supports the full complement of BlackBerry services and the smartphone's built in Wi-Fi® can provide smooth and fast Internet browsing without incurring mobile data usage costs. It also includes a built-in FM radio, allowing users to tune into their favorite local stations, and listening to the FM radio does not require a data plan or use data services.

The user experience with this compact and sleek smartphone is further enhanced with a long lasting battery, giving users up to 7 hours of talk time or up to 28 hours of music playback or FM radio listening on headphones.

Free applications for download

As part of the launch in India, BlackBerry Curve 9220 customers can download a selection of apps from BlackBerry App World worth 2500 Rupees, for free*.  The offer is valid until June 30, 2012 and includes a wide range of apps that will roll out in a phased manner, including utilities, games and other apps.  Pencil Camera, Photo Studio Pro, Horoscope Oracle - Follow Your Lucky Stars, Drive Safely Pro and Ultimate Cricket are just a few of the popular apps that will be available through this  promotional offer.

The BlackBerry Curve 9220 will be available from April 19th for purchase from authorized retailers and distributors across India. It is expected to be available in other markets starting in the coming weeks. For more information please visit: http://in.blackberry.com/Curve
39 comments

mssca

While this is a good thing, they should also speed up the release of BB 10 to catch up in the Western markets.

_StephenBB81

I think they should stay the course with BB10, it would better to release as scheduled with less problems than to push it out early and run into OS7 battery issues, or some hardware malfunction.

Releasing 1 month, or so sooner won't really help their image at all, but messing up a launch would hurt it.

Bla1ze

No rushing, let it bake.

mssca

But if they place MOST of their human resources on BB10, I am sure they can produced a great product with no issues at all. The problem with RIM is that they have so many different units and they have divided their workforce.

Looking from the investors point of view and the current North American markets, more time it takes for RIM to deliver the BB 10 more and more the company going in the downhill.

crozyBB

If you're saying that they've misplaced human resources to work on these new low end curves then you would be completely wrong. Hardware is not substantially new or different and neither is the software. I doubt it took very much to bring these devices to fruition. Rest assured that most of them are working hard on bb10

JackKennedy

Who could you blame when RIM themselves announced BB10 would be released in early 2012, raising expectations...

The 1st thing they need to do is to stop themselves from saying all these "leapfrogging competitions", "revolutionary", "early 2012"...

These stuffs have certainly gone beyond being over-confident...more like flat out lying...

crozyBB

Give it a rest already...no one cares what you say

Abrante

So long as BB10 phones are relevant (Software and Phones) in comparison to the devices that are released by competitors at that time then RIM should be fine. It is a BIG IF, but that is what I a hope happens.

Deathcommand

I'm liking the colors. :)

Why are they showing off facebook 1.9?

Rootbrian

Facebook 2.0 or later, before the new one got released, which would be pushed to them so they get version 3.

DocDRM

NOT FAIR!! I want Ultimate Cricket for free too! ;)

DocDRM

Funny - my son and I driving home from church Sunday here in Baton Rouge, he tells me "Look, those guys are playing Cricket!" Look over and out in the field are a bunch of guys in white, and yep, Cricket.

The Me

I wondered why they didn't even include the latest facebook released yesterday or before yesterday. Also, what processor does it use? Tried checking the link and it said Internal Error 500.

mrthing29

So let me understand. Which phone is now better A blackberry 9700/9780 or this one?

crozyBB

I'd say these new ones because they're running the new OS...still can't beat the bold keyboard though

dkonigs

The 9790, actually. I've been playing around with the simulator for the 9220, and I think its a good example of the crappiest phone capable of running OS7.

It seems to be the lowest-resolution OS7 phone.
Its the only OS7 phone (I'm aware of) that doesn't have a touch screen.
I'm also not sure it has 32-bit color, like the rest of the OS7 phones, but it does seem to be doing built-in dithering (unlike the OS6 phones).

Rootbrian

It's intended for entry level and emerging markets.

gtamhankar

It's listed for 10,990 rupees ($210).
There are no carrier subsidized phones in India so that's what the price stays.

But you'll probably get it for a few bucks cheaper at the Amazon-clones in India.

dennie82

add another 100 and you'll get a used 9900 here in Canada

gtamhankar

But how many are actually buying those?

BB is the #1 selling smartphone in India. India has 1 billion people. Even if 10% end up with low end Curve, RIM's bad days would be behind them!

morpho4444

How could you say all new?
Is insulting... is not all new... stop doing it and bring BB10

Bla1ze

Because it sounds better then "RIM introduces the BlackBerry 9220, made from recycled and leftover 85xx series parts"

antho_2000

All this is going to bring is more desperate people posting their PINs on blackberry posts on facebook... True Story.

scrapmetal58

Oh how that annoys me. I once posted a link on BlackBerry's page (a CrackBerry link), and the next thing I knew I had random strangers from who knows what country adding me as a friend! :/ So strange.

bajbajbaj1

Just for clarification to those wondering where this phone lies on the BB OS7 line-up....its directly at the bottom. This phone is meant to be a transition phone for people looking to go from Feature phone to Basic (and do I mean BASIC!!!!) Smartphone capability. Its meant to be cost-effective and under-spec'd. Cheers!
-Joz

Long Live The RIMpire!!!

siddo_d

Nice video and good ad, no mention of app world though /:)

BBNation

Very good move..Gotta target those more more than 900,000,000 cell phone users.. 900 MILLIONS

scrapmetal58

I think that was a good video. It highlighted the good features. Although I did wonder why they had only Caucasian people in a advert for India... Unless that's the type of marketing that works there, then by all means go ahead.

skilas

Why does Rim need so many different models? In my opinion, there's too many. I think that's one plus that Apple has. Everyone knows what the iPhone is. And most know that the 4 is better than the 3Gs. But how many people can tell you the difference between the 9790, 9860, 9900 and so on. I'm fine with yearly refreshes, just it's getting too complicated (well, has been for awhile).

Of course as a tech guy, any new model peaks my interest. ha

Kiddo2050

Wow an actually informative commercial!

hamzeh93

The commercial itself was great and I think the idea is great as well. This will definitely increase blackberry users in east Asia however only problem is people begin to think blackberry are cheap when they see curves when there are amazing holds and torches.

ria__x

the curve here in england is like.. the phone all the 'chavs' get and all the schoolgirls so they discuss their social lives via bbm.. but what every one of them always say is 'wish the camera was better' then they end up getting an iphone like everyone else. why don't they, instead of releasing different variations of the 85xx, just add a clearer camera / flash? i know it's meant to be 'entry-level' but i'm sure all other entry level phones have a better camera than the bloody blackberry curve.. i just don't understand you, RIM!

p.s this phone is ugly :( least make the keypad same colour as the cover!!

safftron

Where is BB 10? if it comes out by christmas i know what i'm giving everyone a new BB 10 phone!!!!!!

vijairaj

Back then, when RIM was doing well during 2008 to 2011, I don't remember RIM doing such a heavy marketing in India or in any market outside of North America for that matter :( . Now they are losing their market grounds amongst their own loyal customers, look what happened ?. :) Lol. Vijai

Sky.Jack21

9220 = 8520+9300+9360
I think they should rename it to BlackBerry Curve 8520 Plus

joshefmayer1

I recently bought the new BB Curve @ Rs.10,350/- after 6% discount of its orginal market price from shopbychoice.com,Really it is great deal by online shopping.