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Research In Motion Limited OFFICIALLY renamed to BlackBerry Limited

By Adam Zeis on 9 Jul 2013 10:36 am EDT

Back at the BlackBerry 10 launch event in NYC it was announced that Research In Motion was being rebranded to BlackBerry. RIM was out - BBRY was in. While the name had been adopted it couldn't be officially changed until it was put up to a vote at the Annual General Meeting. So while BlackBerry has been trading under the BBRY name for a few months now, the RIM title was still hovering around.

Today at the AGM the vote to change the Research In Motion Limited name to BlackBerry Limited was carried as it was approved by more than 2/3 of the vote count (99.37%). So from here on out, BlackBerry is OFFICIALLY BlackBerry. No more RIM -- though we're sure to slip up and still drop the RIM name at some point.

So just as Kevin wanted over a year ago, BlackBerry is simply BlackBerry and that's that. 



Thanks Kevin. You are much taller in person

Posted via CB10


Who in their right mind would vote against that? Lol


I was just thinking the same thing. I exercised my rights as a shareholder and voted for it.



Posted via CB10 for Z10

Good OL MC

I spent such a long time calling them RIM and correcting people who should have known better than to call them Blackberry that this could be a hellacious change for me.

Serves me right, I guess.


Who cares, it's not going to save my stocks. RIP Blackberry and Crackberry.


Sell, take your loss and buy something else. Then since I'm sure you will make piles of cash, use the loss to offset the taxes due out the huge profits. Then we won't have to listen to your whine and cheese routine

Posted via CB10


It's gone too low to sell now.

Posted via CB10

RP Singh


Sent from my iPuh-lease-as-IF


The door is right in... *yawn* front of you.... *yawn*... Greener pastures await on the other side of stupid.


Funny cause you're all *yawn* just saying the same s*$# with the same replies. The pleasure comes from your ignorance.


What's funny is all the morons coming to exclaim on high ground how BlackBerry and/or CrackBerry is going to fail and go the way of the dodo. After four years it gets pretty lame.


I don't know whether it's bad luck hanging over BlackBerry this past years or is it good luck that BlackBerry managed to stay even after the storms

STL 100-1


LOL you are hilarious !!


Now do the right thing and drop thor. Then lets keep blackberry moving forward by not focusing and waisting valuable company resources on legacy bb7 os.

Posted via CB10



HBB Posted via CB10 from my BlackBerry Z10


I hope this has some positive effect but I doubt it.

Posted via CB10


I voted for "NOBB104U". Got shot down. :(

Posted via CB10


I voted for me. Yay!!!!

Posted via CB10


I voted for you too, decided some loser like you deserved it


@ tmanCanada...Please go away. Thank you and have a nice day, go to another Site and try be more positive, you can do better than hanging with us, you obviously deserve better.


Lol who voted against?

Corky Notes for bb10 developer


Why the he'll do I care about this? They can't even roll out a software update. A branding name change us in significant to me. C' mon really..???

Posted via CB10


Wow Kevin has amazing powers of foretelling....now go tell the marketing monkeys to stop throwing their feces on the tv

Posted via CB10


Yayaya for BlackBerry ltd!

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My Q10 has still RIM shown on the device label under the battery! #stilllegacy

Posted via CB10


First RIM than BBRY... let's hope the future is not RIP...

Posted via CB10


Wow such brilliance.


Looks like a few people were sleeping during the vote :)


Now that the fluff is out of the way....there are bigger issues facing BB. find a way to rock this 8ich.

Sent from the future on my Z10.


What about the 0.63% :(

Posted via CB10


No more rimmer jokes, tho I am a Red Dwarf fan I will not miss them.

Posted via Z10


Cost to re-brand stationery = $3 bn...lol.

Via my Zormtrooper...

Poirots Progeny

Name changed, hopefully their tune has changed! Hopes for the future!

Posted via CB10 on my BlackBerry Q10

Louis Belshaw1

Go Berry!

Posted via CB10



Posted via CB10 on my Rogers LTE MAX Q10 and LTE Z10 in Toronto


I taught they already had...
They changed the signs.


BlackBerry needs much more than a cosmetic operation ...
changing the name is good, but the crap stills in!

Nathan Bael

What is the new equity incentive plan?

Marvin Tang

The reason why they changed "Research in Motion" to Blackberry is because They Stop Researching and the Motion "backwards" RE: 9720

not a troll, just being funny hehe


Is the name change a "leak" or the real deal? Lol!!!


They need to get the name BlackBerry off the new BB10 powered phones. Either that or they need to dump tons of money (*that they don't have) to build the name back up again. Sorry but when people think BlackBerry phone they think of a locked down BBOS device that couldn't do much beyond calls and e-mail. Keep the name BlackBerry for the BBOS devices and BES, and make up something new for the new phones.


If BlackBerry are serious about partnerships, HTC wouldn't be so bad.

I think this could be of mutual benefit to all parties concerned. Imagine a BlackBerry smartphone with Beats Audio and a much improved display.

That would be a device that would make people sit up and take notice.

I'm sure people would pay for a device of that quality.

Posted via CB10


RIM rest in misery! Now, how about a rebirth with a wicked new marketing campaign?

Posted via CB10


I'm surprised someone actually voted against it.


Is the word "Limited" the operative term here.....


I rather liked RIM, felt like a more exclusive little club


I do like the name Blackberry sound sophisticated, I think BB users are class people a diffrent breed. Just wish those Bozos in charge get a good marketing approach and promote BB10 instead of taking 10 steps back. I hope they make it but I feel they might tank in 2014.


RIM is dead! Long live RIM!

Posted via CB10


Out with the old hopefully

Posted via CB10


Good for BlackBerry with name change, I can't stand moaner's, if you don't like something shut up move on. Re blackberry being dead, my thoughts go back to Nokia who were market leaders and now where are they tagged to a very confusing windows phone which I had the misfortune of trying out for a day. If they had not jumped into bed with Microsoft they would be dead. Now HTC ok nice phone good adds but their shares I think dropped to rock bottom and now on the way back up. Their are in my mind only 5 major phone players so why all the doom and gloom I think that blackberry has a lot to do with regards to branding but they are far far better than than the competition and Thor still has to prove him self.

Posted via CB10


Wow what an achievement!!??

Posted via CB10


i'm curious to know who the 0.63% were who voted against the idea and why...especially since there was no option to abstain


Oh! Rim is dead... those people are right!

Posted via CB10

Matt J

Actually, this move might not be as smart as everyone thinks. Most people currently associate BlackBerry with a failing product line, the "BlackBerry". Stocks don't lie. Keeping the original name "Research in Motion" would allow the company to move easily (without baggage) to pursue other lines that may replace the smartphone business (i.e. automotive computers).

Why would a company associate itself exclusively to a failing product line? Hey, I don't like it either, but it might be a reality now. It would have been better for RIM to simply create a "BlackBerry Division" for their smartphones (now that they don't make tablets anymore) and then use "Research in Motion" for other product lines that can lead (such as QNX automobile computers, military and space IT, etc...).


Who cares about name change, we need a smartphone which is revolutionized. First fix Z10 reboot problem.


Update your os was fixed in 10.1..


I have updated long back, i have, still it reboots atleast 2 or 3 times with out doing nothing. I made a mistake by buying blackberry10. This is my last blackberry phone. I will never suggest people to not to buy blackberry anymore. They are soon dead. This time for sure.


RIM/BlackBerry or whatever else you want to call it, is dead to me the minute they quashed my playbook with no intentions of returning my Bridge. I own shares and will keep them till they go to zero. Want to be reminded how BlackBerry turned its back on the BlackBerry faithful. Android or Apple purchases are not far off in the future! Just DIE BlackBerry.

Where's my FULL BRIDGE Mr. Heins? Please return it!


It's official. Yay.

Posted via CB10


I've been calling it that for years. It only make sense to change the name.

Posted via CB10 ~ visit my portrait channel C0011B779


there is a new incentive plan in form of equities.. BlackBerry used to not have stock options or RSUs for non-executive level employees which is so common in other tech companies. These incentives are viewed as a very important to keep employees loyal towards company in long term.. good for BlackBerry


Didn't this already happen...?

Posted via CB10


blackberry limited??? no irony there...


I don't give one f*ck less about the hatred and jabs; I loved Research In Motion and have bought their products because I loved them, wanted them, possibly both, and chances are I will still call the company that from time to time anyway.

If so many people want to spend their time dogging BlackBerry, why oh why do you bother continuing to talk about and even purchase BlackBerry products in the first place? You talk and talk about how miserable a previous device was, and so then you buy another and b*tch about that while trashing the company in the process, and all while hoping to accomplish....what?

Rest In Peace Research In Motion. Welcome back BlackBerry :)


^ Honestly, I don't want them to die, I've gotten so used to no home button Idk what I'll do..

Thalia Thalia

is it true that giving the prize car blackberry blackberry users