Back at the BlackBerry 10 launch event in NYC it was announced that Research In Motion was being rebranded to BlackBerry. RIM was out - BBRY was in. While the name had been adopted it couldn't be officially changed until it was put up to a vote at the Annual General Meeting. So while BlackBerry has been trading under the BBRY name for a few months now, the RIM title was still hovering around.
Today at the AGM the vote to change the Research In Motion Limited name to BlackBerry Limited was carried as it was approved by more than 2/3 of the vote count (99.37%). So from here on out, BlackBerry is OFFICIALLY BlackBerry. No more RIM -- though we're sure to slip up and still drop the RIM name at some point.
So just as Kevin wanted over a year ago, BlackBerry is simply BlackBerry and that's that.