Research In Motion Limited OFFICIALLY renamed to BlackBerry Limited

By Adam Zeis on 9 Jul 2013 10:36 am
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Back at the BlackBerry 10 launch event in NYC it was announced that Research In Motion was being rebranded to BlackBerry. RIM was out - BBRY was in. While the name had been adopted it couldn't be officially changed until it was put up to a vote at the Annual General Meeting. So while BlackBerry has been trading under the BBRY name for a few months now, the RIM title was still hovering around.

Today at the AGM the vote to change the Research In Motion Limited name to BlackBerry Limited was carried as it was approved by more than 2/3 of the vote count (99.37%). So from here on out, BlackBerry is OFFICIALLY BlackBerry. No more RIM -- though we're sure to slip up and still drop the RIM name at some point.

So just as Kevin wanted over a year ago, BlackBerry is simply BlackBerry and that's that. 

72 comments

DragonFlyer

Thanks Kevin. You are much taller in person

Posted via CB10

birdman_38

Who in their right mind would vote against that? Lol

Mike1117

I was just thinking the same thing. I exercised my rights as a shareholder and voted for it.

dondizm

LOL!!!

Posted via CB10 for Z10

Good OL MC

I spent such a long time calling them RIM and correcting people who should have known better than to call them Blackberry that this could be a hellacious change for me.

Serves me right, I guess.

tmanCanada

Who cares, it's not going to save my stocks. RIP Blackberry and Crackberry.

canuck_67

Sell, take your loss and buy something else. Then since I'm sure you will make piles of cash, use the loss to offset the taxes due out the huge profits. Then we won't have to listen to your whine and cheese routine

Posted via CB10

JamesPtheNerd

It's gone too low to sell now.

Posted via CB10

RP Singh

*yawn*

Sent from my iPuh-lease-as-IF

BruvvaPete

The door is right in... *yawn* front of you.... *yawn*... Greener pastures await on the other side of stupid.

tmanCanada

Funny cause you're all *yawn* just saying the same s*$# with the same replies. The pleasure comes from your ignorance.

BruvvaPete

What's funny is all the morons coming to exclaim on high ground how BlackBerry and/or CrackBerry is going to fail and go the way of the dodo. After four years it gets pretty lame.

Raestloz

I don't know whether it's bad luck hanging over BlackBerry this past years or is it good luck that BlackBerry managed to stay even after the storms

STL 100-1 10.1.0.273

Oscar_E

LOL you are hilarious !!

auditman

Now do the right thing and drop thor. Then lets keep blackberry moving forward by not focusing and waisting valuable company resources on legacy bb7 os.

Posted via CB10

HectorBusyBee

+1

HBB Posted via CB10 from my BlackBerry Z10

sclift

I hope this has some positive effect but I doubt it.

Posted via CB10

DOCTOREVIL8

I voted for "NOBB104U". Got shot down. :(

Posted via CB10

canuck_67

I voted for me. Yay!!!!

Posted via CB10

tmanCanada

I voted for you too, decided some loser like you deserved it

RIM99

@ tmanCanada...Please go away. Thank you and have a nice day, go to another Site and try be more positive, you can do better than hanging with us, you obviously deserve better.

gyubok

Lol who voted against?

Corky Notes for bb10 developer

sabjr

Why the he'll do I care about this? They can't even roll out a software update. A branding name change us in significant to me. C' mon really..???

Posted via CB10

w0lfgang

Wow Kevin has amazing powers of foretelling....now go tell the marketing monkeys to stop throwing their feces on the tv

Posted via CB10

cellphonejunkey

Yayaya for BlackBerry ltd!

Posted via CB10

NexusLexus

My Q10 has still RIM shown on the device label under the battery! #stilllegacy

Posted via CB10

ThunderRa

First RIM than BBRY... let's hope the future is not RIP...

Posted via CB10

RIM99

Wow such brilliance.

ofutur

Looks like a few people were sleeping during the vote :)

Gator99

Now that the fluff is out of the way....there are bigger issues facing BB. find a way to rock this 8ich.

Sent from the future on my Z10.

tinochiko

What about the 0.63% :(

Posted via CB10

jdcfinisher

No more rimmer jokes, tho I am a Red Dwarf fan I will not miss them.

Posted via Z10

merv69

Cost to re-brand stationery = $3 bn...lol.

Via my Zormtrooper...

Poirots Progeny

Name changed, hopefully their tune has changed! Hopes for the future!

Posted via CB10 on my BlackBerry Q10

Louis Belshaw1

Go Berry!

Posted via CB10

WillKhalifa420

BlackBerryKeepMoving

Posted via CB10 on my Rogers LTE MAX Q10 and LTE Z10 in Toronto

scalemaster34

I taught they already had...
They changed the signs.

Xano

BlackBerry needs much more than a cosmetic operation ...
changing the name is good, but the crap stills in!

Nathan Bael

What is the new equity incentive plan?

Marvin Tang

The reason why they changed "Research in Motion" to Blackberry is because They Stop Researching and the Motion "backwards" RE: 9720

not a troll, just being funny hehe

lobsterclaw

Is the name change a "leak" or the real deal? Lol!!!

lnichols

They need to get the name BlackBerry off the new BB10 powered phones. Either that or they need to dump tons of money (*that they don't have) to build the name back up again. Sorry but when people think BlackBerry phone they think of a locked down BBOS device that couldn't do much beyond calls and e-mail. Keep the name BlackBerry for the BBOS devices and BES, and make up something new for the new phones.

rickster2611

If BlackBerry are serious about partnerships, HTC wouldn't be so bad.

I think this could be of mutual benefit to all parties concerned. Imagine a BlackBerry smartphone with Beats Audio and a much improved display.

That would be a device that would make people sit up and take notice.

I'm sure people would pay for a device of that quality.

Posted via CB10

xBURK

RIM rest in misery! Now, how about a rebirth with a wicked new marketing campaign?

Posted via CB10

BruvvaPete

I'm surprised someone actually voted against it.

dgjackson40

Is the word "Limited" the operative term here.....

3Dee

I rather liked RIM, felt like a more exclusive little club

vfig33

I do like the name Blackberry sound sophisticated, I think BB users are class people a diffrent breed. Just wish those Bozos in charge get a good marketing approach and promote BB10 instead of taking 10 steps back. I hope they make it but I feel they might tank in 2014.

3_M4N

RIM is dead! Long live RIM!

Posted via CB10

Killjoyhere

Out with the old hopefully

Posted via CB10

billow

Good for BlackBerry with name change, I can't stand moaner's, if you don't like something shut up move on. Re blackberry being dead, my thoughts go back to Nokia who were market leaders and now where are they tagged to a very confusing windows phone which I had the misfortune of trying out for a day. If they had not jumped into bed with Microsoft they would be dead. Now HTC ok nice phone good adds but their shares I think dropped to rock bottom and now on the way back up. Their are in my mind only 5 major phone players so why all the doom and gloom I think that blackberry has a lot to do with regards to branding but they are far far better than than the competition and Thor still has to prove him self.

Posted via CB10

adonesc

Wow what an achievement!!??

Posted via CB10

rav813

i'm curious to know who the 0.63% were who voted against the idea and why...especially since there was no option to abstain

systemvolker

Oh! Rim is dead... those people are right!

Posted via CB10

Matt J

Actually, this move might not be as smart as everyone thinks. Most people currently associate BlackBerry with a failing product line, the "BlackBerry". Stocks don't lie. Keeping the original name "Research in Motion" would allow the company to move easily (without baggage) to pursue other lines that may replace the smartphone business (i.e. automotive computers).

Why would a company associate itself exclusively to a failing product line? Hey, I don't like it either, but it might be a reality now. It would have been better for RIM to simply create a "BlackBerry Division" for their smartphones (now that they don't make tablets anymore) and then use "Research in Motion" for other product lines that can lead (such as QNX automobile computers, military and space IT, etc...).

berry_prasad

Who cares about name change, we need a smartphone which is revolutionized. First fix Z10 reboot problem.

Punjabi84

Update your os was fixed in 10.1..

berry_prasad

I have updated long back, i have 10.1.0.273, still it reboots atleast 2 or 3 times with out doing nothing. I made a mistake by buying blackberry10. This is my last blackberry phone. I will never suggest people to not to buy blackberry anymore. They are soon dead. This time for sure.

Playbook007

RIM/BlackBerry or whatever else you want to call it, is dead to me the minute they quashed my playbook with no intentions of returning my Bridge. I own shares and will keep them till they go to zero. Want to be reminded how BlackBerry turned its back on the BlackBerry faithful. Android or Apple purchases are not far off in the future! Just DIE BlackBerry.

Where's my FULL BRIDGE Mr. Heins? Please return it!

Linda9600

It's official. Yay.

Posted via CB10

trynacu2

I've been calling it that for years. It only make sense to change the name.

Posted via CB10 ~ visit my portrait channel C0011B779

sam_d

there is a new incentive plan in form of equities.. BlackBerry used to not have stock options or RSUs for non-executive level employees which is so common in other tech companies. These incentives are viewed as a very important to keep employees loyal towards company in long term.. good for BlackBerry

Savior4Life

Didn't this already happen...?

Posted via CB10

SEAWARRIOR

blackberry limited??? no irony there...

BitPusher2600

I don't give one f*ck less about the hatred and jabs; I loved Research In Motion and have bought their products because I loved them, wanted them, possibly both, and chances are I will still call the company that from time to time anyway.

If so many people want to spend their time dogging BlackBerry, why oh why do you bother continuing to talk about and even purchase BlackBerry products in the first place? You talk and talk about how miserable a previous device was, and so then you buy another and b*tch about that while trashing the company in the process, and all while hoping to accomplish....what?

Rest In Peace Research In Motion. Welcome back BlackBerry :)

Punjabi84

^ Honestly, I don't want them to die, I've gotten so used to no home button Idk what I'll do..