Research In Motion Co-CEO Jim Balsillie confirms BBX Platform Name, says it will leapfrog the competition!
On the eve of BlackBerry DevCon 2011, RIM's Co-CEO Jim Balsillie was quoted in an article in the Financial Post confirming the BBX name we exclusively reported on earlier this month,
For RIM's embattled chief executive tandem of Mr. Balsillie and Mike Lazaridis, DevCon is their chance to grab the spotlight, draw developers back to the fold and silence the growing contingent of doubters with what Mr. Balsillie called the "BBX Platform."
Reading more of the article has me pretty excited for what we'll see on stage tomorrow at the DevCon keynote. In the interview Balsillie said, "We've leapfrogged everyone with what we're announcing [on Tuesday] and you're going to see it on display." Exciting stuff. Be sure to keep it locked to CrackBerry this week for live DevCon coverage!