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Research In Motion acquires Cellmania to assist with BlackBerry application offerings

CellMania
By Bla1ze on 24 Aug 2010 07:20 pm EDT
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Some rather interesting happenings with Research In Motion today. The news of them having acquired Cellmania, a mobile storefront operator, is something seemingly small but could turn out to be one of the larger acquisitions the company has made in quite some time.  As it stands right now, BlackBerry App World has launched paid applications in 55 countries but have not as yet, been able to totally grab carriers with their offerings.

Given that Cellmania has agreements in place with such companies as Telstra, Telus, T-Mobile, Virgin Mobile, Sprint, Airtel, AT&T, Boost Mobile, Optus, Orange, among others for their white labelled service, mFinder this puts Research In Motion in a good spot. While most of the focus around the acquisition has stated that Research In Motion may use Cellmania to help with BlackBerry App World that may not be the full scenario.

Rather then assisiting directly with BlackBery App World, Cellmania could be looked at as more of another method of distribution since they already have a great infrastructure in place. Handling billling, payments and delivery of applications is what Cellmania has excelled at thus far. It's still too early to say what Research In Motion plans to do with Cellmania but, given Cellmanias scope of business it's conceivable that their services will be utilized in more ways then one. Be it streamilining the workings of BlackBerry App World or opening up other doors to gain access to a wide array of carrier support.

Source: Techcrunch

8 comments

XWolf

Does this mean that we may also see actual Blackberry exclusive high street shops opening up instead of carrier led as well?

Jackal

please RIM, get on the ball with the apps. Why does WeatherBug Elite cost $5 on my blackberry when it only cost 99 cents on my iPhone. Lets start churning these apps out.

hastings

Scalability.

As a developer, charging $0.99 for an application is not feasible. The BlackBerry application environment is a total disaster, there are way too many different devices with varying features, resolutions, etc. BlackBerry developers have to create different versions for multiple devices, with far fewer tools to get the job done, this takes time and money.

On top of that, when we finally do get an application out to market, we stand to sell maybe 10% of what a similar iPhone application could sell. This means that we have 1/10th the opportunity to recover our costs, hence prices have to be higher.

The sad thing is, this won't change for quite a while, so don't hold your breath. RIM continues to release new device form factors with varying resolutions, and of course, the fact that they've gone through 3 entirely different operating systems in under two years doesn't help.

nyc_rock

What is your feeling on OS6 on the torch? It seems to be fully functional as both a touch screen and a querty device. Do you see that as a I step in the right direction for scalability?

Also, in terms of screen resolution, aren't there two at this point? 480x360 and 360x240. That should cover every model made within the last year and for the foreseeable future. Forgetting about that idiotic flip device which if nobody every developed a compatible app for it would be a good thing.

bullen727

Well if your going 2 develop 4 blackberry u better master it. Its not easy but can be done. U can develop great apps but u got 2 put in the time. With bb6 I think apps will be a little easier 2 develop. Not the greatest OS but close enough lol. Its a start. Plus we have flash now

KodyShadow

RIM acquires California-based mobile infrastructure company Cellmania
at 20:48 on August 24, 2010, EDT.
The Canadian Press
Share|TORONTO - BlackBerry-maker Research in Motion (TSX:RIM) has acquired Cellmania, according to the California-based mobile infrastructure company's website.

"Cellmania is excited to announce that our company is now part of Research in Motion," the company's website said Tuesday.

"Our team has joined RIM's global organization and will continue to bring our expertise in application storefront development to the BlackBerry platform."

RIM didn't immediately respond to requests for comment. Financial terms of the deal were not disclosed.

Cellmania, founded in 1999 in Mountain View, Calif., provides infrastructure for smart phone applications as well as a content distribution network.

RIM has been looking to enhance its offerings to better compete with Apple's iPhone and Google's Android-powered smartphones. Recently, the company has introduced a new BlackBerry operating system and a touchscreen phone with a pull-out keyboard.

Now RIM is rumoured to be developing a tablet computer, a market dominated by the Apple iPad.

On the security front, RIM also faces challenges in emerging markets where the Canadian company is looking for growth.

Its encryption techniques are facing scrutiny from governments in the Middle East and Asia and, most recently, in India where RIM has a million customers.

Shares in RIM lost 27 cents to $49.94 in Tuesday trading on the Toronto Stock Exchange.

nyc_rock

who cares about this? Over priced, cant store to internal memory, slow and aesthetically unappealing. My god, who is running things at RIM these days?

nick13b

This can only mean that things are getting better!