Race day for Team BlackBerry at the British Formula 1

By James Richardson on 30 Jun 2013 05:43 am EDT
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The Mercedes AMD Petronas (A.K.A. Team BlackBerry) team are off to a flying start prior to the race today. In the qualifying round Lewis Hamilton took 1st. place followed by Nico Rosberg to ensure the team will be at the front of the grid - so fingers crossed we are in with a fighting chance of getting on the podium once again.

You've probably noticed the above Story Maker video. I was lucky enough to attend Silverstone on Friday courtesy of Mercedes AMG Petronas and BlackBerry and what an experience it was. In addition to spending the day in their hospitality suite, I had full access to the garage and pit lane (when safe to do so). Exciting is a polite word I can use for the time spent there!

One of the highlights for me was spending some time in the garage gallery. Here I sat behind a one way mirror as Lewis got ready to start his practice laps. He stood about a meter from me and put on his protective hood and helmet before heading off onto the track. Just as exciting was that I also had a pair of 'BlackBerry branded' headphones so I could hear the team talking to Lewis and vice versa as he sped around the track.

Here in the UK the race kicks off 13.00 so you guys on the other side of the pond had better get straight up and get your TV's on!

 

55 comments

Craigash

Mercedes 1.2. Come on...

Posted via CB10

Playbook007

Last is probably quite a victory for BlackBerry!

Where's my FULL BRIDGE Mr. Heins? Please return it!

Tigsay

Go Mercedes team blackberry.... need some good news this weekend!!

Posted via CB10

BB-Marcus

Great video. Good luck to the team, going to be a good one.

Posted from my Z10 with CB10

SplatHead

Pre race is about to start!!

James:
The Mercedes AMD Petronas.... ( AMG )

DivideBYZero

I want Lewis to own this one and rub it in Vettel's face.

Posted via CB10

Squita

I hope lewis win this race.. let's go team BlackBerry

Posted via CB10

rickster2611

Where are the BlackBerry advertising on television?

Posted via CB10

Puz_zled

On Nico Rossi's chest on the winner's podium. 5min of "BlackBerry " prominently displayed across the winner's body with international TV coverage. Worth every penny!!

From my sweet BB10 Neutrino powered Z10 :D

jafrul

you mean... nico ROSBERG? you must be a big fan of rossi. legendary champion in his own right.

de marco

Let's rumble :)

Send from my BlackBerry Z10

heybadigol

I think Vettel may win this one. But hoping that Alonso and Raikonnen, as well as the Mercedes drivers can make life difficult for Vettel.

Posted via CB10

sefrudin

Go lewis go blackberry...

Posted via Z10 with Axis Indonesia

ast_ph

Go Team BlackBerry!!!

Posted via CB10

jojo beaconsfield

What an experience it must have been for you, to literally be on the inside track, not many people have been so entitled,you deserve it,keep up the good work,and let's hope team Mercedes wins.

chan_the_killer

Come on Ferrari!!! xD

Posted via CB10

DariusG1996

OMGOMGOGMOGMGOGM NOOOOO LEWIS ISN'T GOING TO WIN:'( FUCKKK

jonskids

Given all the rear tyre blow-outs I fear the race may have to be stopped.

sefrudin

Pirelli sucks...

Posted via Z10 with Axis Indonesia

sefrudin

Tyre sucks...change the tyre supplier with better one.

Posted via Z10 with Axis Indonesia

ovi08

and it's over for Hamilton

Bran Winterfell

not now, it's not over til it's over...

matthewmrl

Awesome

Posted via CB10

93Aero

Balls, I was hoping it would be a Hamilton/ V. Rossi weekend.

ast_ph

Pirelli sucks!!!

Posted via CB10

Squita

Awesome race lewis despite tire failure

Posted via CB10

paulcenturion

Nicole Rosberg won the career at Silverstone!!! God news for Mercedes and BlackBerry.

Posted via CB10

sefrudin

Blackberry win the race...with Nico rosberg.

Posted via Z10 with Axis Indonesia

sling

First and 4th, not bad, was hoping Hamilton would finish on the podium.

Posted via CB10

w0lfgang

and this Boulben brainchild, this "marketing" has resulted in how much increased sales?

Posted via CB10

iskaheen

I hear ya. F1 is a big deal all over the world - except in the US. So it is a good move worldwide. Sponsoring racing is a good idea for 2 reasons: 1) a lot of car control systems (engine, transmission, brakes, etc.) actually run QNX, 2) communications (telemetry and voice). BlackBerry should sponsor a good NASCAR Team and focus on how it helps those teams succeed. They also have to focus on the blood line of BB 10 in this area. It comes from the pure blood OS of QNX.

Puz_zled

Thus is long term visibility internationally with a lot of tie ins as the previous responder brought up. 5min of "BlackBerry " front and center on the winner during the post race interviews is a lot of visibility internationally.

From my sweet BB10 Neutrino powered Z10 :D

yvpan1

Again #teamblackberry nailed it. Well done Mercedes AMG Petronas!

Sent from my CB10. Powered by Z10.

fritz_bautista

Yes,I am all for it as BlackBerry fan

Posted via CB10

crohns

What a great race!!!! Way to go Nico!!!!!

nemo7

Rosberg 1# BlackBerry on Podium

Posted z5

piko 72

Nice race :)

Posted via my White Z10

AOAJ007

Let's go Team BlackBerry

Anthon CB10

Sinnaz0790

They should study the "market share " and sales race N not f1 right now

Posted via CB10

Danz0314

Hey, what's that music?

This is NOT the end!

Stewart Cottle

Well done team BlackBerry you did it good drive from you both such a shame about Lu,s tyre.

Posted via CB10

seanpriest

My friend just got tweeted by Boris Becker who complimented him on his commentary of the F1. He happens to be called David Coulthard but Boris got bit confused.

Posted via CB10

hyperion192

Well done Mercedes/BlackBerry - 2nd in the Constructors' !

Posted via CB10

meltbox360

I was like AMD and BlackBerry on one car? Ooh my favorite. But AMD isn't on there :/

Posted via CB10

ichangefrom i4 to z10

BlackBerry still Alive for ever!!!

Posted via CB10

Douken

Why can't I edit comments. I didn't intend to post that.

But anyways, great race it was, the tyres going crazy made it interesting.

Posted via

seanpriest

Well, it was best comment post here, even if unintentional ;)

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CherokeeMarty

Big problems for Pirelli come Monday. It looks like all of the teams are banding together to demand an explanation and a solution from Pirelli. And both Rosberg and Vettel had tire changes that took tires off their cars just before they both had explosive failures. Just pure luck on their part. This tire situation will be addressed as a massive safety issue.

lynxs_claw

James you didn't take those pictures with a bb10 device and incorporate them into storyteller? If so.. they are awesome pictures!

RP Singh

Right on, BlackBerry !

Sent from my iPuh-lease-as-IF

MercedesAMGF1

Hey James! It was good to meet you at the weekend, we're glad you had a great time! Talk soon. @MERCEDESAMGF1