When RIM bought QNX back in April of 2010, many industry pundits suspected that the Java-based BlackBerry OS would die, and QNX would form the basis of a new operating system. This was clearly correct.
But at the time, Mike Lazaridis, a founder of RIM and then co-CEO, sidestepped questions about the future of BlackBerry OS. I remember talking to Jim Balsillie about QNX at BlackBerry World one month after RIM bought them. Instead of Jim answering my question directly, he said, "What did Mike say?" I told him Mike had casually stated that "The car is the ultimate accessory for a BlackBerry". Jim smiled as if to suggest, "good cover".
We're sitting on the cusp of a complete re-write of RIM. The executive team, the software, the hardware, and hopefully the marketing too. And outside of CrackBerry (see Kevin's discussion on the Playbook-powered Porsche), there aren't too many people talking about RIM's opportunity in the vehicle market.
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